Communicate...and how!
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Communicate...and how!
Presentations, Graphic design, branding, body language, non-verbal communication, applications, tools, tips, it's what we do!
Curated by icoexist2
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How to Use Native Advertising Without Getting Fined by the FTC

How to Use Native Advertising Without Getting Fined by the FTC | Communicate...and how! | Scoop.it

Therein lies the problem: native advertising is more effective because it masquerades as actual content. But it’s illegal to pass advertising messages off as editorial content. The Advertising Standards Authority in the United Kingdom, for instance, banned a native YouTube ad sponsored by Oreo that featured two well known video bloggers because the agency felt it was not clearly identified as marketing communication.

 

Stateside, the Federal Trade Commission (“FTC”) has long waged war on false advertising—marketing or advertising communications that tend to mislead consumers. Recently, the FTC issued an “enforcement policy statement on deceptively formatted advertisements” giving advertisers and publishers alike a heads up: deceptive native ads will not be tolerated.

 

So how can your brand capitalize on native advertising without breaking the law? The FTC offers some insight in their guide, “Native Advertising: A Guide for Businesses.”...


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Jeff Domansky's curator insight, January 14, 6:20 AM

Attorney Kerry O'Shea Gorgone discusses a strategy on How to Use Native Advertising Without Getting Fined by the FTC.

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11 Great Pinterest Tools to help you Promote your Business

11 Great Pinterest Tools to help you Promote your Business | Communicate...and how! | Scoop.it
Pinterest is a great tool for collecting and 
organizing things people love Online.
It was also the fastest growing social network
in 2012 with a growth of 1047%.

Pinterest allows users to sav

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Richard Stadler's curator insight, August 29, 2013 3:49 PM

Pinterest in still a great visual SM tool. Use it!

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The Rise and Impact of Infographics: Marketing in the Social-Media Age

The Rise and Impact of Infographics: Marketing in the Social-Media Age | Communicate...and how! | Scoop.it
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.
 
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Deb Nystrom, REVELN's curator insight, January 27, 2013 11:05 PM

An infographic on infographics and trends on visual communication.  Very relevant to learning quickly and memorably.  ~ Deb

Mercor's curator insight, January 28, 2013 12:38 PM

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janlgordon's comment, January 28, 2013 8:27 PM
Deb Nystrom, thanks for your comment
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50+ Tools for Content Curation & Content Marketing in your Business

50+ Tools for Content Curation & Content Marketing in your Business | Communicate...and how! | Scoop.it
This list of tools for content curation and marketing are meant to help you find, sift and organize, then share – what’s relevant to your audience.

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Is Content the New Currency?

Is Content the New Currency? | Communicate...and how! | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.
 
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janlgordon's comment, June 19, 2013 5:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
janlgordon's comment, June 19, 2013 5:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 8:11 PM

Do people actually read the content? Will it keep them following you?

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Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Communicate...and how! | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.

 

To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."

 

Remember:

 

** Platforms may change but marketing fundamentals remain the same

 

** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.

 

** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.

 

** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!

 

** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.

 

** Go to a trusted source for information but be warned: Such a place may not (yet) exist.

 

Curated by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article here: [http://bit.ly/VcYLb]

 

 
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