Communicate...and how!
5.3K views | +0 today
Follow
Communicate...and how!
Presentations, Graphic design, branding, body language, non-verbal communication, applications, tools, tips, it's what we do!
Curated by icoexist2
Your new post is loading...
Your new post is loading...
Rescooped by icoexist2 from Curation, Social Business and Beyond
Scoop.it!

Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Communicate...and how! | Scoop.it

 

This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.

 

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

 

Here are some of the highlights.........

 

Intro:

 

Why Your Marketing Needs Content Curation

 

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

 

** Involves a community

 

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

 

**Clay Shirky says it best:

 

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}

 
Via janlgordon
icoexist2's insight:

add your insight...

 
more...
Barry Deutsch's curator insight, January 6, 2013 2:22 PM

A good list from one of the top social media experts - Heidi Cohen. I see many consultans, sales professionals, coaches, speakers, and advisors just throwing links and crap against the wall hoping some of it will stick.


Good content creation requires a thoughtful, well-defined, targeted approach that requires an investment of time vs. just sharing links with your network. This example of a curated content by Jan Gordon on Heidi's article is good illustration of how content curation should be delivered.


Barry Deutsch

Social Media Coach to Vistage and TEC Speakers and Trusted Advisors

 

Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog?

http://www.barrydeutsch.net/vistage-speakers-trusted-advisors

 

If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients

 

http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about

 

Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media

 

http://www.barrydeutsch.net/sales-through-social-media

 

http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about

Danielle M. Villegas's curator insight, January 18, 2013 8:39 PM

This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists. 

 

Read this one carefully, as it's chock full of good advice.

--techcommgeekmom

Better Homes, Better Life's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Rescooped by icoexist2 from Curation, Social Business and Beyond
Scoop.it!

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Communicate...and how! | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.

 

To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."

 

Remember:

 

** Platforms may change but marketing fundamentals remain the same

 

** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.

 

** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.

 

** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!

 

** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.

 

** Go to a trusted source for information but be warned: Such a place may not (yet) exist.

 

Curated by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article here: [http://bit.ly/VcYLb]

 

 
Via janlgordon
icoexist2's insight:

add your insight...

 
more...