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Communicate...and how!
Presentations, Graphic design, branding, body language, non-verbal communication, applications, tools, tips, it's what we do!
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The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | Communicate...and how! | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?

Via janlgordon
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Bart van Maanen's curator insight, August 3, 2013 8:48 AM

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

janlgordon's comment, August 8, 2013 3:50 PM
Jeff Walker, love your comment, I absolutely agree!
Deborah Verran's comment, August 16, 2013 9:57 PM
Looking forward to Web 3.0 and everything that follows
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10 Ways to Convert More Customers With Psychology [INFOGRAPHIC]

10 Ways to Convert More Customers With Psychology [INFOGRAPHIC] | Communicate...and how! | Scoop.it

This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information.

(credits at the bottom).

 

Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.

 

Here are a few highlights:

 

Understand the 3 Types of Buyers

 

 Help customers break through "Action Paralysis" by setting minimums

 

for example: remind your customers how easy it is to get started (No payments for the first month)

 

 Understand the 3 types of buyers - 


By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening

 

**15% spendthrifts

**24% tightwads

**61% average spenders

 

Use Urgency the smart way

 

**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.

More data on this.....

 

Selected by Jan Gordon covering "Curation, Social Business & Beyond"

 

Read article and see infographic here: [http://bit.ly/SAchFm]

 

Infographic by HelpScout

Data by Gregory Ciotti

 
Via janlgordon
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We Need More Insights, Not More Data

We Need More Insights, Not More Data | Communicate...and how! | Scoop.it
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?
 
Via janlgordon
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janlgordon's comment, January 28, 2013 1:36 AM
Guillaume, we're watching curation evolve, exciting times ahead for sure!
William J. Ryan's curator insight, March 4, 2013 8:35 AM

Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters?  Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?

Irina Radchenko's curator insight, August 13, 2013 7:32 AM

Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.

 

From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.