Communicate...and how!
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Communicate...and how!
Presentations, Graphic design, branding, body language, non-verbal communication, applications, tools, tips, it's what we do!
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Editing Tips That Will Improve The Quality Of Your Writing

Editing Tips That Will Improve The Quality Of Your Writing | Communicate...and how! |
Careful editing can make such a difference to your writing, as there is so much more to think about than just spelling, grammar and sentence construction.

Via janlgordon
Ante Lauc's curator insight, April 20, 3:03 AM
With GAU will be better project.
Lee Hall's curator insight, April 20, 9:54 AM
This is the last of a series, but there are links to the others so you can read those too. 
Charlie Dare's curator insight, April 21, 9:48 AM
From curator~ " Elliott explains the process of how to edit your articles and improve your writing at the same time. Here's what caught my attention: It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end. After writing a post give yourself some time to process it. Save the editing process after you have completed your article. Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.
Rescooped by icoexist2 from Curation, Social Business and Beyond!

Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Communicate...and how! |


This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.


As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.


Here are some of the highlights.........




Why Your Marketing Needs Content Curation


At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.

**He provides context for the content so that it's more than a collection of information

3 Reasons your content marketing strategy needs content curation:

1. Offering your audience a combination of original and third party content provides a branded context for your work

2. Curating other people's content positions you and/or your organization as a tastemaker in your field

3. Creating sufficient content is a marketing and business challenge

12 Attributes of a successful content curation strategy:

Here are a few things that caught my attention:

 *Has defined measurable goals

As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.

**Targets a specific audience

. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona


** Involves a community


*As with any social media or content marketing, your

audience should be at the heart of your content efforts.


**Clay Shirky says it best:


"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"

Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"

Read full article here: [}

Via janlgordon
icoexist2's insight:

add your insight...

Barry Deutsch's curator insight, January 6, 2013 2:22 PM

A good list from one of the top social media experts - Heidi Cohen. I see many consultans, sales professionals, coaches, speakers, and advisors just throwing links and crap against the wall hoping some of it will stick.

Good content creation requires a thoughtful, well-defined, targeted approach that requires an investment of time vs. just sharing links with your network. This example of a curated content by Jan Gordon on Heidi's article is good illustration of how content curation should be delivered.

Barry Deutsch

Social Media Coach to Vistage and TEC Speakers and Trusted Advisors


Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog?


If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients


Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media

Danielle M. Villegas's curator insight, January 18, 2013 8:39 PM

This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists. 


Read this one carefully, as it's chock full of good advice.


Better Homes, Better Life's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
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‘Content Shock’, Curation and The Golden Opportunity

‘Content Shock’, Curation and The Golden Opportunity | Communicate...and how! |
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?

Via janlgordon
janlgordon's curator insight, January 26, 2014 2:00 PM

Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.


A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’


The topic resonated me as well as many others and the responses were swift, including  Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in (Marty’s piece was published too late to be included).



We don’t feel that Content Shock is something that any of us need to be concerned over. 


Let’s not forget that


As content continues to grow, search keeps pace by constantly improving. “


Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”


And amongst those who stand to gain from the situation are:


“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”


… a statement which is at least partly backed up here by an end user perspective:


When I need to research something, I go to a few trusted sources and get what I want, when I want it.”



The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”


So is Content Shock real?  With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves

Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond

janlgordon's comment, January 26, 2014 5:45 PM
Massimo, thank you, happy you liked the article