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Communicate...and how!
Presentations, Graphic design, branding, body language, non-verbal communication, applications, tools, tips, it's what we do!
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50+ Tools for Content Curation & Content Marketing in your Business

50+ Tools for Content Curation & Content Marketing in your Business | Communicate...and how! | Scoop.it
This list of tools for content curation and marketing are meant to help you find, sift and organize, then share – what’s relevant to your audience.

Via TechinBiz
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Write Better WEBSITE COPY by Understanding the Brain

Write Better WEBSITE COPY by Understanding the Brain | Communicate...and how! | Scoop.it
Content marketing isn't brain science, but if you know a bit about the brain, you'll be a better content marketer. Find out more about how 5 content marketing tactics align with different parts of ...

Via Peg Corwin
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Peg Corwin's curator insight, December 30, 2013 8:45 AM

Write better WEBSITE COPY by understanding the brain. Learn about these key tactics:


- "Headlines — Emotion and sharing
- The order of lists
- Scarcity, loss and marketing copy
- Social proof and testimonials
- Readability and choice of words"

Click for interesting explanations.


If you like this scoop, please consider a thumbs up or share.

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Is Content the New Currency?

Is Content the New Currency? | Communicate...and how! | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.
 
Via janlgordon
icoexist2's insight:

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janlgordon's comment, June 18, 2013 9:38 PM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
janlgordon's comment, June 18, 2013 9:38 PM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 12:11 PM

Do people actually read the content? Will it keep them following you?

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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | Communicate...and how! | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - www.socialmediaslant.com

@Neil Ferree

@Jesús Hernández


Via Martin (Marty) Smith
icoexist2's insight:

All that you could possibly need for PCU and the rest. Check it out!

 

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malek's curator insight, June 24, 8:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 12:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 3:21 PM

Possible Inspiring readings for Summer Vacation...

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SEO vs User Experience

SEO vs User Experience | Communicate...and how! | Scoop.it

"How humans read web pages

 

"We, as humans, read web pages quite differently to how we would read a book.  Broadly speaking, we scan down the left hand side of a web page, reading headings and only some of the words in the paragraphs below them.  How much depends on the level of interest the headline and the first few words invoked.

 

"Thus, the way I wrote that last paragraph was not ideal from a heuristics point of view, since I essentially repeated the heading in my first line.  However that was ideal from an SEO perspective.  I train people to write like that.

 

"Humans like short and snappy text, preferably backed up with pictures.  Google likes text, text and more text.  This is why content writing is such an artform."

 

Older post from 2011, but content worth repeating.


Via Peg Corwin
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Peg Corwin's curator insight, June 11, 2013 7:47 AM

To break up text, the author recommends:


  • Slideshows that search engines can read (most cannot be read by spiders)
  • Lists
  • Headings and lots of them
  • Boxes
  • Pictures
  • Ruthless editing
  • Highlighted text
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Social Media Transparency [Infographic]

Social Media Transparency [Infographic] | Communicate...and how! | Scoop.it

Click here to edit the content

 
Via janlgordon
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Annette Schmeling's curator insight, January 23, 2013 9:13 PM

Honesty, Openness, Diversity, Self-Awareness - great values to keep in mind as you engage in Social Media. 

janlgordon's comment, January 23, 2013 9:35 PM
Thank you Annette Schmeling for your comment, I'm in complete agreement.
Nevermore Sithole's curator insight, March 12, 12:48 AM
Social Media Transparency