Communicate...and how!
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Communicate...and how!
Presentations, Graphic design, branding, body language, non-verbal communication, applications, tools, tips, it's what we do!
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50+ Tools for Content Curation & Content Marketing in your Business

50+ Tools for Content Curation & Content Marketing in your Business | Communicate...and how! | Scoop.it
This list of tools for content curation and marketing are meant to help you find, sift and organize, then share – what’s relevant to your audience.

Via TechinBiz
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‘Content Shock’, Curation and The Golden Opportunity

‘Content Shock’, Curation and The Golden Opportunity | Communicate...and how! | Scoop.it
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?

Via janlgordon
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janlgordon's curator insight, January 26, 2014 2:00 PM

Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.

 

A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’

 

The topic resonated me as well as many others and the responses were swift, including  Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).

 

 

We don’t feel that Content Shock is something that any of us need to be concerned over. 

 

Let’s not forget that

 

As content continues to grow, search keeps pace by constantly improving. “

 

Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”

 

And amongst those who stand to gain from the situation are:

 

“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”

 

… a statement which is at least partly backed up here by an end user perspective:

 

When I need to research something, I go to a few trusted sources and get what I want, when I want it.”

 

 

The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”

 

So is Content Shock real?  With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves


Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond

janlgordon's comment, January 26, 2014 5:45 PM
Massimo, thank you, happy you liked the article
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SEO vs User Experience

SEO vs User Experience | Communicate...and how! | Scoop.it

"How humans read web pages

 

"We, as humans, read web pages quite differently to how we would read a book.  Broadly speaking, we scan down the left hand side of a web page, reading headings and only some of the words in the paragraphs below them.  How much depends on the level of interest the headline and the first few words invoked.

 

"Thus, the way I wrote that last paragraph was not ideal from a heuristics point of view, since I essentially repeated the heading in my first line.  However that was ideal from an SEO perspective.  I train people to write like that.

 

"Humans like short and snappy text, preferably backed up with pictures.  Google likes text, text and more text.  This is why content writing is such an artform."

 

Older post from 2011, but content worth repeating.


Via Peg Corwin
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Peg Corwin's curator insight, June 11, 2013 10:47 AM

To break up text, the author recommends:


  • Slideshows that search engines can read (most cannot be read by spiders)
  • Lists
  • Headings and lots of them
  • Boxes
  • Pictures
  • Ruthless editing
  • Highlighted text
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Social Media Transparency [Infographic]

Social Media Transparency [Infographic] | Communicate...and how! | Scoop.it

Click here to edit the content

 
Via janlgordon
icoexist2's insight:

add your insight...

 
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Annette Schmeling's curator insight, January 24, 2013 12:13 AM

Honesty, Openness, Diversity, Self-Awareness - great values to keep in mind as you engage in Social Media. 

janlgordon's comment, January 24, 2013 12:35 AM
Thank you Annette Schmeling for your comment, I'm in complete agreement.
Nevermore Sithole's curator insight, March 12, 2014 3:48 AM
Social Media Transparency
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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | Communicate...and how! | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - cendrinemarrouat.com

@Neil Ferree

@Jesús Hernández


Via Martin (Marty) Smith
icoexist2's insight:

All that you could possibly need for PCU and the rest. Check it out!

 

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malek's curator insight, June 24, 2014 11:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 2014 3:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 2014 6:21 PM

Possible Inspiring readings for Summer Vacation...

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Write Better WEBSITE COPY by Understanding the Brain

Write Better WEBSITE COPY by Understanding the Brain | Communicate...and how! | Scoop.it
Content marketing isn't brain science, but if you know a bit about the brain, you'll be a better content marketer. Find out more about how 5 content marketing tactics align with different parts of ...

Via Peg Corwin
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Peg Corwin's curator insight, December 30, 2013 11:45 AM

Write better WEBSITE COPY by understanding the brain. Learn about these key tactics:


- "Headlines — Emotion and sharing
- The order of lists
- Scarcity, loss and marketing copy
- Social proof and testimonials
- Readability and choice of words"

Click for interesting explanations.


If you like this scoop, please consider a thumbs up or share.

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Is Content the New Currency?

Is Content the New Currency? | Communicate...and how! | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.
 
Via janlgordon
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janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?