This was supposed to be the year of virtual reality, but barely had 2016 started when Microsoft threw a spanner in the works with the announcement of HoloLens. Rather than taking us to a virtual world, Microsoft's headset pulls virtual objects into our own. Microsoft calls these objects Holograms, much to the chagrin of hologram enthusiasts, but most people know them as tenets of mixed, or augmented, reality. It's already being touted as the next next big thing.
Educators from around the web offer ideas for incorporating Pokémon GO into the classroom.
Mark Pegrum's insight:
Perhaps the greatest educational contribution of Pokémon GO is simply to have made everyone understand what an augmented reality game looks like. While the educational implications of this particular game may be limited, there are plenty of educational opportunities in AR games more generally.
According to a new forecast from Zenith, next year, three-quarters of global internet traffic will come from mobile devices. While we were all likely aware of the internet increasingly becoming mobile-first, 75% is a huge proportion when you consider the number of desktops and laptops still out there.
As Zenith notes, internet access from mobile devices skyrocketed in recent years, with smartphones and tablets representing just 40% of global web access in 2012. This year that number has risen to 68% and Zenith predicts it will rise to 79% globally by 2018.
In Spain, the country with the highest mobile internet usage rates, that number is already around 85%. As far as smartphone penetration goes, Zenith claims Ireland has the highest percentage of smartphone users, with a massive 92% of the Irish reported to own a smartphone. Singapore comes next with 91%.
Zenith forecasts that, concomitant to the rise in internet use from mobile devices, there will be a plenitude of new mobile advertising to go with it. So much so that 60% of global advertising revenue in 2018 is predicted to be mobile-driven.
The company predicts that mobile-first advertising will be worth $134 billion worldwide in 2018. For reference, that figure is greater than the estimated global advertising budgets for newspapers, magazines, cinema and outdoor advertising combined.
What percentage of the time do you think you access the internet from a mobile device? How do you deal with mobile ads?
Mark Pegrum's insight:
This seems a bit high - it would represent a huge jump from under 50% at the start of 2016 - but let's see. The overall trend is clear in any case!
Abrupt phone calls, forgotten emails, and stressful parent-teacher conferences are some of the more familiar ways to connect with parents, but not necessarily the most productive. These apps and websites provide instant, practical, and regular communication tools ...
Wearable devices are becoming more sophisticated and growing in popularity, but could they actually replace smartphones one day? Despite whispers of underwhelming Apple Watch sales, could we all be wearing the smartwatch instead of taking iPhones out of our pockets? Nearly half of all consumers seem to think so.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.