One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right.
I like to lead my own content marketing proposals with a few statements. Like these:
-Imagine you own the website for the generic category searches your customers use like L’Oreal’sMakeup.com
-Imagine you own the digital destination for your target persona like Adobe CMO.com
-Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum
Via Pantelis Chiotellis