Marjorie Calder, director at The BIG Partnership, offers 10 crisis PR lessons that can be learned following the recent headlines created by Braehead shopping Centre in Glasgow's treatment of a father, who took a picture of his own daughter while shopping, only to be detained by security, who in turn involved the police.
The principles of a coherent marketing strategy should not be discarded because social media mania has turned your brain to mush. Twitter in the right hands with the right plan and approach is a very sharp marketing tool.
After having spent all of about 25 days on Twitter, Ricky Gervais quit the social networking service in January 2010, calling it "undignified" for adults and suspecting that celebrities just seemed to be showing off by tweeting with their other...
Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular, and the most celebrated.
Hi, I'm @Irene. Who knew that having one of the few, coveted first-name handles would veer my usual opining about social media as a product strategist at HUGE into the voice of a threating storm headed right for the East Coast.