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Best Twitter Marketing Strategies, Tactics and Tips for Increasing Your Social Media Effectiveness and Marketing
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The Power of Twitter - How to get more traffic and drive sales by becomming a Twitter Powerhouse

The Power of Twitter - How to get more traffic and drive sales by becomming a Twitter Powerhouse | Twitter Marketing Strategies | Scoop.it

Twitter Profits Fastlane is the battle-hardened blueprint that shows you exactly how to harness the awesome power of Twitter the right way. That means it will bring you daily truckloads of eager, pre-sold traffic that you can quickly transform into ever growing profits for your business, largely on autopilot and safe for ever from the fear of a Google algorithm change. Learn More...

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SeoCustomer » Facebook vs Twitter Infographic » SeoCustomer

SeoCustomer » Facebook vs Twitter Infographic » SeoCustomer | Twitter Marketing Strategies | Scoop.it
Easy strategies to get traffic NOW. People are always talking about the difference between Facebook and Twitter (and so am I). So let me show you ... Recent post : SEO Marketing And Why It Is So Important For Online Business...
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New and Innovative Twitter Strategies for Your Business ...

New and Innovative Twitter Strategies for Your Business ... | Twitter Marketing Strategies | Scoop.it
Never ignore your business presence on twitter which helps in boosting your progress rates. All kinds of businesses use Twitter from marketing to customer service. Here are the few innovative twitter strategies for your ...
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SEO: Twitter is making SEO changes that will help your visibility

SEO: Twitter is making SEO changes that will help your visibility | Twitter Marketing Strategies | Scoop.it
This is the second SEO upgrade in recent weeks, the previous one was modifying the its robots.txt file. With that change, Twitter made its content-based search results — i.e., search results for tweets and hashtags, but not ...
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Is Twitter better than Facebook? Marketing Professionals think so

Back in 2007, I was practically tarred and feathered when I wrote a post giving reasons why marketers need to pay attention to Twitter.

Now that Twitter is six years old and has 140M+ active users, creating over one billion Tweets every three days, the platform is more important than ever before. Here's what I think today: it's a stronger platform for advertisers than Facebook will ever be.

In fact, I'd put my money on Twitter to be here and be growing long after Facebook fades away. I think Twitter will monetize with brand partnerships like its current brilliant global one with Pepsi, and its partnership with ESPN. These are non-obnoxious, non-obtrusive ways to use advertising and promote content and brands. They will endure long after intrusive advertising on social platforms, including Facebook, have failed.

Marketers need to remember that Twitter is about give and take. If you just use it to pimp your stuff, you'll be zapped in mid-tweet: blocked for good.

Here are the top 10 things I think are important about Twitter for business:

1. Twitter's a top source of news. It's real-time news from every corner of the world. Follow journalists, colleagues, competitors and anyone else who posts relevant, insightful information about your industry. Said David Carr in the NY Times, "By carefully curating the people you follow, Twitter becomes an always-on data stream from really bright people in their respective fields, whose tweets are often full of links to incredibly vital, timely information."

2. You can ask questions and get answers from experts. There are more than 650 Twitter Chats on every conceivable topic.

3. Advertising on Twitter actually makes sense. Promoted Tweets have a one to three percent average engagement rate according to Twitter's advertising blog. If your promoted Tweet is interesting and relevant, people will engage with it. People are on Facebook to have fun with their friends and family. They're on Twitter to get news, learn, have fun, and engage with brands. I believe advertising can be part of the mix.

4. Twitter's a great customer service channel. Ask Comcast, Best Buy, Verizon, and any of the many brands who monitor their brands 24/7 and resolve customer issues before they become big problems.

5. The more you give, the more you get. If you follow the 12:1 rule – add value and help others 12 times, promote yourself once – you'll get more than you give from others on Twitter.

6. Twitter is already strong in mobile. While Facebook is way behind in mobile, 55% of users access Twitter on mobile, with 40% growth quarter over quarter. Promoted Tweets fit perfectly into the mobile app.

7. Twitter gives anyone a chance to become an influencer. Anyone with valuable information to add, who's willing to spend the time to engage with others, can become an influencer on Twitter. It's about being part of the conversation. Listen well before you talk, and you'll find when and what to add.

8. Twitter humanizes companies. People want to deal with people, not companies. When companies Tweet in a human voice, in a meaningful way, they can establish relationships that are stronger than on other social platforms because they are in real time and ongoing. Case study: British Heart Association.

9. 140 character Tweets make you a better communicator and a better writer. It's hard to get a complex idea into 140 characters. Anyone can make a point in 1,000 words. Who's got time to read 500 posts that are 1,000 words long? Not me. But one can easily read 1,000 140-character Tweets in a day.

10. Twitter is a great real-time search engine. Better than any other in my opinion.

Agree, or disagree? I'll close here with some pretty mind-boggling Twitter stats:

Twitter has 140M+ active users.
55% of users access Twitter on mobile, with 40% growth quarter over quarter.
Twitter users create over one billion Tweets every three days.
60% of Twitter users tweet; 100% are listening.
79% of people follow brands to get access to exclusive content.
During this year's Super Bowl, one in five commercials contained a hashtag.
Promoted Tweets get an average engagement rate of one to three percent.

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contentmarketingdigest's comment, June 1, 2012 8:08 PM
ABOUT THE AUTHOR
B.L. Ochman , president of whatsnextonline.com, is an internet marketing strategist and blogger who can be found Twittering, at WhatsNextBlog.com or with her newest venture, Pawfun.com.
contentmarketingdigest's comment, June 1, 2012 8:09 PM
Twitter has 140M+ active users.
55% of users access Twitter on mobile, with 40% growth quarter over quarter.
Twitter users create over one billion Tweets every three days.
60% of Twitter users tweet; 100% are listening.
79% of people follow brands to get access to exclusive content.
During this year's Super Bowl, one in five commercials contained a hashtag.
Promoted Tweets get an average engagement rate of one to three percent.
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5 New Twitter Tools to Boost Your Online Marketing - Social Media Examiner

5 New Twitter Tools to Boost Your Online Marketing - Social Media Examiner | Twitter Marketing Strategies | Scoop.it

Discover the latest and most promising tools to get the very most out of your Twitter marketing. Check out how to use Twylah, NewsMix, SocialBro, Ifttt and Tweriod...

Browse Advanced Twitter Marketing Tips

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SeoCustomer » Facebook vs Twitter Infographic » SeoCustomer

SeoCustomer » Facebook vs Twitter Infographic » SeoCustomer | Twitter Marketing Strategies | Scoop.it
Easy strategies to get traffic NOW. People are always talking about the difference between Facebook and Twitter (and so am I). So let me show you ... Recent post : SEO Marketing And Why It Is So Important For Online Business...
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27 ways to increase engagement on your Facebook page

27 ways to increase engagement on your Facebook page | Twitter Marketing Strategies | Scoop.it
According to a recent survey by NTEN, 89 percent of nonprofits today use Facebook to expand awareness around their cause and to grow their fan base.

One challenge that many nonprofits face is keeping fans interested and engaged after they like their page. (Remember, most people who Like your page never see it again — unless it turns up in their news feed.)

Above are the slides from the webinar. Some of the things you’ll learn:

The three most important pillars of your content strategy
Three shocking facts about every Facebook Page
The best times during the day to post content
Facebook’s EdgeRank algorithm defined and why you should care
What types of content get more exposure in news feeds
How to post links in a page story
How to use photos to spark engagement
How to use questions to spark conversations
How to use closed and open questions to spark conversations

And lots more
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New Twitter Features and Tools - Twitters New Email Digest Makes Top Content Even More Visible

New Twitter Features and Tools - Twitters New Email Digest Makes Top Content Even More Visible | Twitter Marketing Strategies | Scoop.it

The new Twitter digest feature is broken into two parts. The top features the most Tweeted stories from your followers. Below that are the hottest Tweets according to your followers.

Meaning, you may not follow the Tweetee but someone on your list does.

The good news here is that an email like this is easier to take in at a glance. If it works right, you’ll be up on the hottest stories flying around Twitter. Full Article.

More Useful Resources About Twitter Marketing.

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img.ly photo sharing service for twitter

img.ly photo sharing service for twitter | Twitter Marketing Strategies | Scoop.it
The content marketing matrix [new infographic] (The content marketing matrix [new infographic] http://t.co/eqMyi9Mo...)...
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This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now | Twitter Marketing Strategies | Scoop.it
Sympathy for GM.(#SocialMedia is farrr more than Fb, Twitter & LinkedIn: http://t.co/oOI7mqyh...)...
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Social Media Explosion: Why Your Personal Brand Matters Even ...

Social Media Explosion: Why Your Personal Brand Matters Even ... | Twitter Marketing Strategies | Scoop.it
Facebook – 31% of users check-in daily for an average of 20 minutes; Twitter – 175 million tweets per day; LinkedIn – 11.5 million searches per day; Google+ – 5 billion g+ buttons served each day (served, not clicked) ...
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How To Create An Effective Twitter Marketing Strategy

How To Create An Effective Twitter Marketing Strategy | Twitter Marketing Strategies | Scoop.it
Twitter is being widely used as a mode of internet marketing. It is undoubtedly an effective tool but the efficacy depends on your marketing plan and implementation. Planning is emphasized upon time and again because it ...
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New Twitter Features and Tools - Twitters New Email Digest Makes Top Content Even More Visible

New Twitter Features and Tools - Twitters New Email Digest Makes Top Content Even More Visible | Twitter Marketing Strategies | Scoop.it
The new Twitter digest feature is broken into two parts. The top features the most Tweeted stories from your followers. Below that are the hottest Tweets according to your followers. Meaning, you may not follow the Tweetee but someone on your list does. The good news here is that an email like this is easier to take in at a glance. If it works right, you’ll be up on the hottest stories flying around Twitter. Full Article. More Useful Resources About Twitter Marketing.
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20 Business Software Companies to Follow on Twitter - Resource Nation (blog)

20 Business Software Companies to Follow on Twitter - Resource Nation (blog) | Twitter Marketing Strategies | Scoop.it
Resource Nation (blog) 20 Business Software Companies to Follow on Twitter Resource Nation (blog) HubSpot- These marketing software masters, and they keep their massive twitter following updated with helpful lists and tips for everything from lead...
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Ethan gains ford's curator insight, November 6, 2013 7:22 PM

So twitter is now letting people buy stocks and buy while you can so you can invest and make a lot of money 

 

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This Week On Twitter: 13 Social Marketing Trends

This Week On Twitter: 13 Social Marketing Trends | Twitter Marketing Strategies | Scoop.it
How will social media marketing evolve in 2013? What about the platforms themselves? Perhaps Twitter will further position itself into becoming the newsroom of the future. Will Facebook shift its focus from paid ads to paid ...
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The top 20 free Twitter tools | The Wall Blog

The top 20 free Twitter tools | The Wall Blog | Twitter Marketing Strategies | Scoop.it
With Twitter set to have 250 million active users worldwide by the end of 2012 and 340 million tweets sent every day, it’s safe to say that Twitter is one social media channel that has become a big part not just of the digital community,... But what are the best Twitter Tools and what functionality can you use to help drive your online marketing?
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20 simple ways to get more retweets on Twitter and maximise your Twitter Marketing

20 simple ways to get more retweets on Twitter and maximise your Twitter Marketing | Twitter Marketing Strategies | Scoop.it
I’ve touched upon this subject before but thought I’d compile a post specifically aimed at bloggers / writers / content creators.

Many brands are investing in content like never before. They use blogs and social networks to attract traffic, and to encourage people to share their posts.

So what do they need to think about to try to increase the amount of sharing on Twitter?
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Top Twitter Marketing Tips And Suggestions

Top Twitter Marketing Tips And Suggestions | Twitter Marketing Strategies | Scoop.it

Social networking has taken the world by storm. One of the most common social networks is Twitter. Users cannot wait to find out what is trending and who may have mentioned them.

For a business, Twitter can help to push it into the next level of marketing. Here are some great tips for using Twitter to market your business. Source: TechNews24h.com

Browse Advanced Twitter Marketing Tips.


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Eight tips on how to run a successful branded Twitter account - Utalkmarketing

Eight tips on how to run a successful branded Twitter account - Utalkmarketing | Twitter Marketing Strategies | Scoop.it
Eight tips on how to run a successful branded Twitter accountUtalkmarketingI originally set up Twitter as just another tool for my work, to follow key industry leaders, to understand the market and keep up with the latest innovations.
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The Science Of ReTweets

A compilation of data about ReTweets that will help you write more contagious content and get more ReTweets...

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6 Tools to Manage Your Twitter Followers

6 Tools to Manage Your Twitter Followers | Twitter Marketing Strategies | Scoop.it
Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are a few free and paid tools that will save you time and provide all the important data you need.
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Twitter Marketing: The Ultimate Guide To Marketing On Twitter For 2012

Twitter Marketing: The Ultimate Guide To Marketing On Twitter For 2012 | Twitter Marketing Strategies | Scoop.it
Twitter Marketing: This Is the Ultimate Guide To Marketing On Twitter For 2012.

This guide contains tons of proven tips and advice for leveraging the power of Twitter in your online marketing. There are lots of resource links too - enabling you to take a deeper dive into topics that interest you most.


Sample Section...

How To Get A Ton of Retweets.

Getting retweets is the name of the game for us bloggers; and it makes sense right? The more retweets you get, the more visitors end up coming to your site.

So how do we get some?

In this section I’ll share some tips for getting your content retweeted, as well as links to great articles on the subject. These tips aren’t much different than all the traffic getting tips.

If you want to get retweeted, here’s what I suggest you do:

Tweet at high traffic times. Remember that between 2pm and 5pm eastern time, there are more twitter users online, checking their twitter streams. The more people see your tweets, the more will retweet them.

Grab their attention with great headlines. I will never retweet something like this: “hey, I just published a new blog post, check it out [LINK]” – That’s not compelling at all.

Focus on the benefits your readers will get and tweet out the title of the post. Most people will retweet it even before reading the post, because they’ll assume it’s really good.

Click the headline to get full access now...
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Twitter Marketing: The Ultimate Guide | Copyblogger

Twitter Marketing: The Ultimate Guide | Copyblogger | Twitter Marketing Strategies | Scoop.it
Asking yourself where do I start with Twitter? And wondering how to use and find hashtags or what the best tool to use with Twitter to get more followers?

Look no further than this Ultimate Guide to Twitter Marketing from our friends at Copyblogger. Marketing on Twitter can be mysterious, and leave you with more questions than answers... But take some time to visit these free Twitter marketing resources and you'll drive your results and have fun in the process...
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SEO Tips: Driving Website Traffic With Twitter

SEO Tips: Driving Website Traffic With Twitter | Twitter Marketing Strategies | Scoop.it

Did you know that by adding a simple url shortened link to your tweets you can drive valuable visitors from Twitter to your website, every time you tweet.

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