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Twitter Stats, Strategies + Tips
Twitter Stats, Strategies + Tips
Curated by Jenneil Peters
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Rescooped by Jenneil Peters from Public Relations & Social Media Insight
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How to Plan Your Vine Videos for Content Marketing Success

How to Plan Your Vine Videos for Content Marketing Success | Twitter Stats, Strategies + Tips | Scoop.it

By now most of us content marketers have heard of, and probably already started using, Vine, the new app from Twitter that allows users to easily produce and share six-second videos.

 

When it comes to adding the new tool to our content marketing toolbelt, how do we avoid misusing Vine? I say the answer is the same for producing six-second videos as it is for producing sixty-second videos – you need a plan. Or, since Twitter is a micro-blogging platform, let’s say Vine is a micro-storytelling app and you actually just need a micro-plan.

 

Download a free copy of a printable Vine micro-planning tool, check out the whiteboard video below, or read the transcription to start planning right away....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 12, 2013 3:35 PM

Learn how to create a plan for your Vine videos so you can make the most out of this new real-time storytelling and marketing platform.

 

One other thought: go really easy on the "marketing" and the size the visuals and storytelling. You may be surprised by the great results at response.

Rescooped by Jenneil Peters from Transmedia: Storytelling for the Digital Age
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In Twitter, An Emerging Creative Medium For The Digital Age

In Twitter, An Emerging Creative Medium For The Digital Age | Twitter Stats, Strategies + Tips | Scoop.it

Sarah Kessler:  "The fictional characters on Twitter don't merely parody celebrities. They're creating a distinctly new way to tell stories" ...


Via The Digital Rocking Chair
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Rescooped by Jenneil Peters from Transmedia: Storytelling for the Digital Age
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Is Twitter a Gold Mine for Character-Based Brand Storytelling?

Is Twitter a Gold Mine for Character-Based Brand Storytelling? | Twitter Stats, Strategies + Tips | Scoop.it

Jon Thomas:  "In August 2009, Sloth tweeted “Hey you guys!” His handle: @SlothGoonies. His location: In a basement. His run on Twitter lasted only two months and garnered only 20 followers, but they were a glorious two months for those of us who love Goonies."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 19, 2012 10:58 PM

It's not just Brands who will find this article interesting. Points discussed are of value to all storytellers.

Nicole O'Rourke's curator insight, September 4, 2013 8:34 PM

This is an interesting take on affective disposition theory using twitter. Characters actions, intentions, attitudes or statements can remind people of their own life. The use of twitter allows people to become active participants. This article describes clearly how social media can be used as a form of entertainment as well as opening the door for marketers to use social media to create characters or transfer previously used characters in order to relate and interact with consumers.

Rescooped by Jenneil Peters from Transmedia: Storytelling for the Digital Age
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Flash fiction: Using Twitter for storytelling

Flash fiction: Using Twitter for storytelling | Twitter Stats, Strategies + Tips | Scoop.it

Claire Allfree:  "As the Twitter fiction festival gets underway, Metro investigates what makes micro-blogging site Twitter the perfect medium to publish bite-size fiction" ...


Via The Digital Rocking Chair
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