Twitter Stats, Strategies + Tips
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Twitter Stats, Strategies + Tips
Twitter Stats, Strategies + Tips
Curated by Jenneil Peters
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Rescooped by Jenneil Peters from Public Relations & Social Marketing Insight
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How to Plan Your Vine Videos for Content Marketing Success

How to Plan Your Vine Videos for Content Marketing Success | Twitter Stats, Strategies + Tips | Scoop.it

By now most of us content marketers have heard of, and probably already started using, Vine, the new app from Twitter that allows users to easily produce and share six-second videos.

 

When it comes to adding the new tool to our content marketing toolbelt, how do we avoid misusing Vine? I say the answer is the same for producing six-second videos as it is for producing sixty-second videos – you need a plan. Or, since Twitter is a micro-blogging platform, let’s say Vine is a micro-storytelling app and you actually just need a micro-plan.

 

Download a free copy of a printable Vine micro-planning tool, check out the whiteboard video below, or read the transcription to start planning right away....


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Jeff Domansky's curator insight, March 12, 2013 3:35 PM

Learn how to create a plan for your Vine videos so you can make the most out of this new real-time storytelling and marketing platform.

 

One other thought: go really easy on the "marketing" and the size the visuals and storytelling. You may be surprised by the great results at response.

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17 Ways to Visualize the Twitter Universe | FlowingData

17 Ways to Visualize the Twitter Universe | FlowingData | Twitter Stats, Strategies + Tips | Scoop.it

I just created a new Twitter account, and it got me to thinking about all the data visualization I've seen for Twitter tweets. I felt like I'd seen a lot, and it turns out there are quite a few. Here they are grouped into four categories - network diagrams, maps, analytics, and abstract.

Twitter is a social network with friends (and strangers) linking up with each other and sharing tweets aplenty. These network diagrams attempt to show the relationships that exist among users....


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Jeff Domansky's curator insight, March 3, 2013 10:57 PM

Several very creative visuals. Have a look!

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When Is The Best Time To Post To Twitter, Facebook, Pinterest And Google+? [STUDY] - AllTwitter

When Is The Best Time To Post To Twitter, Facebook, Pinterest And Google+? [STUDY] - AllTwitter | Twitter Stats, Strategies + Tips | Scoop.it

So, when is the best time to post? And is it the same for every social network?

RadiumOne’s Po.st examined the social sharing data from more than 10,000 publishers, reaching four main conclusions:

1. There are two peak sharing times during the day – 10 a.m. through noon and 8 p.m. through 10 p.m.
2. If you’re looking for clicks, the worst time to share an article is between 9 a.m. and 11 a.m.
3. Sharing and clickbacks remain consistent from 1 p.m. to 6 p.m.
4. The hours between noon and 2 p.m. see the most shares with the highest clickback rates

The study also revealed a disconnect between the best times to post to each social network, which are as follows:

Twitter: 1 p.m.
Facebook: 5 p.m.
Pinterest: 11 p.m.
Google+: 10 a.m....


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Jeff Domansky's curator insight, December 17, 2012 5:30 PM

"Best time to..." social media research studies are always fun and great for debate over drinks.

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Twitter Reaction to Events Often at Odds with Overall Public Opinion | Pew Research Center

Twitter Reaction to Events Often at Odds with Overall Public Opinion | Pew Research Center | Twitter Stats, Strategies + Tips | Scoop.it

The reaction on Twitter to major political events and policy decisions often differs a great deal from public opinion as measured by surveys. This is the conclusion of a year-long Pew Research Center study that compared the results of national polls to the tone of tweets in response to eight major news events, including the outcome of the presidential election, the first presidential debate and major speeches by Barack Obama.

 

At times the Twitter conversation is more liberal than survey responses, while at other times it is more conservative. Often it is the overall negativity that stands out. Much of the difference may have to do with both the narrow sliver of the public represented on Twitter as well as who among that slice chose to take part in any one conversation....


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Jeff Domansky's curator insight, March 8, 2013 1:42 PM

Valuable perspective for issues management, public affairs, marketing pros...

Steve Miller's curator insight, March 11, 2013 3:52 PM

This is a groundbreaking study in understanding how social media, and Twitter in particular, might impact public opinion. I think many of us in communication would have assumed that the Twitter-verse is younger and leans more Democratic. Therefore it is not surprising that the trending on any given topic on Twitter would not always mirror public opinion.

 

However, the researchers were also able to dig up a number of other interesting factors that contribute to the disconnect between Twitterites and the general public. One is simply numbers: there are far fewer people on Twitter relative to the voting public as a whole. Twitter also reaches beyond voters to people under the age of 18, non-U.S. citizens and others. It is also clear that Twitter records nearly instant reaction to a given issue without the benefit of the further reflection. Reactionary might be the right word.

 

The question I have is how much do these knee-jerk pronouncements on Twitter actually shape public opinion. One might suggest "not a lot" based on this study.

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Six Ways In Which Twitter Eclipses Facebook | AllTwitter

Six Ways In Which Twitter Eclipses Facebook | AllTwitter | Twitter Stats, Strategies + Tips | Scoop.it

For obvious reasons – have you noticed the name of this blog? – our alliances tend to lie with Twitter when it comes to comparison between the two titans: Facebook and Twitter. But to reiterate: each social media platform excels at different modes of communication.

However, for the sake of valuable analysis of the two major social networks of the digital age and also, you know, just for kicks, here are six ways in which Twitter eclipses Facebook...


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Jeff Domansky's curator insight, December 17, 2012 5:48 PM

Liked this, so to speak ;-) but then I'm partial to Twitter...