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Twitter Stats, Strategies + Tips
Twitter Stats, Strategies + Tips
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Creative Ways to Use Twitter for Business

Creative Ways to Use Twitter for Business | Twitter Stats, Strategies + Tips | Scoop.it

The Social Media Examiner has conceived 16 creative ways to boost your Tweeting.


These tips are designed to help you better organize and structure your Twitter strategy to get noticed.


Our favorites:


Create a Conversation List. Who you follow defines your Twitter experience. A conversation list helps to organize people based on why you started following them in the first place. Make private lists of who inspires you in business, who inspires you in life, who has great tips for crowdsourced innovation. You can keep your lists private or go public with them.


Update your profile picture. This little square associates your business with an image in the minds of followers, so be mindful of its look, and follow these sub-rules:

  • Make sure your logo fits the square. Obviously cropped or distorted ones look unprofessional. For PC users, the free tool Irfanview enables you to crop and resize photos in a snap. Mac users should try EasyCrop or GraphicConverter (our personal favorite)—both paid services, but relatively inexpensive. Free browser-based tools like Pic Resize will also let you crop or resize online.
  • Ensure your logo is readable. Don't use the space if the words in your logo can't be read.
  • Consider using a headshot. It's easier to connect with faces than with logos. Or you can make like Uber Paris and use both a face and a logo in a creative way that matches your company's spirit!
  • If you use a photo, focus on the face. There isn't room in a Twitter photo for whole-body shots on the beach.
  • No animals or kids! We're trying to connect with you, not your favorite things.


Rethink your visual branding. Create a custom graphic for your Twitter background to freshen things. Here are examples of Twitter backgrounds, and instructions for creating one.


Use Twitter to solve business challenges. Offer Twitter specials, reward retweeters, organize Tweetups in order to rally troops around your brand and motivate them to listen when you throw serious questions out there about your product or service. Better yet, put the product in their hands at the Tweetup!


The Po!nt: Don't tweet into a void. Organize your Twitter presence with greater purpose, and you'll find a panoply of ways to make it work for you.


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Twitter Marketing: What Results To Expect [Infographic]

Twitter Marketing: What Results To Expect [Infographic] | Twitter Stats, Strategies + Tips | Scoop.it
How many clicks should you expect from a Twitter marketing campaign? This infographic will show you the statistics for the average CTR of a tweeted link.


There are a lot of companies, brands and people who sign up for a Twitter account for one single reason only. They want to market their product, service or even themselves in a cost effective way. Twitter, and almost every other social networking platform, is great for that. It’s pretty much free and the return can be magnificent. However, as with everything, Twitter has become an ordinary occurrence in millions of people’s lives, and that makes it harder and harder to really stand out. Getting people to click on the links in your tweets is not only hard, but it seems the interactions and engagement from them are dwindling. Twitter marketing is not a lost cause though. If you do it the right way, you can still make a huge impact on your return traffic.


Everyone who has stayed on top of their statistics knows that the click through rate of a Twitter marketing link is not the same as it was a couple of years ago. Today we see people with millions of followers tweet something, and the return traffic is not even comparable to what it used to be. But that is no reason to stop using Twitter as a marketing platform. If you find the right following and continuously engage on your feed, you will stir up more click throughs and increase your traffic return.


If you have ever wondered what the average Twitter marketing link click through rate is, you should have a look at this fresh infographic called What Results Should You Expect? presented by Joanna Franchetti. The average trend is that the more followers you have, the less your Twitter marketing click through rate will be. It most likely has to do with the fact that with more followers, you get less and less personal with all of them. That in turn will make people see your tweet, but not click it.

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Twitter Now The Fastest Growing Social Platform In the World

Twitter Now The Fastest Growing Social Platform In the World | Twitter Stats, Strategies + Tips | Scoop.it
The most detailed study of social media ever conducted

Via janlgordon, catspyjamasnz, Elena Elliniadou, Gust MEES
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Gust MEES's curator insight, February 15, 2013 12:22 PM

Check also:

 

http://www.scoop.it/t/social-media-and-its-influence?tag=Twitter

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Twitter

 

Gust MEES's curator insight, February 15, 2013 12:24 PM

Check also:

 

http://www.scoop.it/t/social-media-and-its-influence?tag=Twitter

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Twitter

 

Gaurav Pandey's curator insight, February 16, 2013 8:34 PM

Great study on Twitter!

Here's another link to help you better engage on this platform https://business.twitter.com/en/basics/best-practices/

Also, download their Twitter guide for small businesses, the link's on the top right hand side of the page. The guide comes from Twitter and is very helpful if you want to use Twitter to spread the word on your business.

And finally, thank you Gust MEES (http://www.scoop.it/t/social-media-and-its-influence) for sharing some really meaningful stuff! Do follow the guy for some great tips and insights. 

Cheers! And if you like if, please share 'coz social is all about sharing and caring :) 

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Twitter API Changes Will Ease Brand-to-Consumer Connection

Twitter API Changes Will Ease Brand-to-Consumer Connection | Twitter Stats, Strategies + Tips | Scoop.it
Digital agency execs say marketers stand to benefit from Twitter's API changes and Certified Products Program.


SUMMARY: Twitter's API changes may be good for marketers - Twitter's new API system, which discourages developers from building tools that duplicate official Twitter features, is probably good news for marketers, says David Berkowitz, vice president of emerging media at 360i. The revamp could streamline Twitter's app ecosystem and make it easier to find effective tools for outreach. "Marketers don't need as many options. They want something that works," Berkowitz explains.


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Twitter Tweaks Profile Pages to Permit More Customization

Twitter Tweaks Profile Pages to Permit More Customization | Twitter Stats, Strategies + Tips | Scoop.it

Twitter's new profile pages resemble Facebook's


SUMMARY: Twitter has updated the look of profile pages, allowing large "header" images and making photostreams more prominent, writes Cotton Delo. Enhanced profile pages for brands were featured in the rollout demonstration on "Today," which modified the talent's profile pages to reflect the new look, which better approximates Facebook pages.


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12 Best Twitter Tutorial Videos of All Time | Social Media Today

12 Best Twitter Tutorial Videos of All Time | Social Media Today | Twitter Stats, Strategies + Tips | Scoop.it
Are you looking to learn more about the social network Twitter? Lots of helpful guides exist, but we've rounded up the most popular Twitter video tutorials ever all right here for your viewing pleasure.

Via Jeff Domansky
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Jeff Domansky's curator insight, February 18, 2013 11:34 PM

These videos are an excellent resource for Twitter newbies, small business and as a refresher.

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The Secret to Twitter Marketing

The Secret to Twitter Marketing | Twitter Stats, Strategies + Tips | Scoop.it
There's a new option for getting your tweets out to the right audience, but is it the right choice for your business?


If your company uses Twitter for marketing, or you're thinking about starting up a Twitter campaign or expanding a campaign, you need to know about your latest for-pay option: Say hello to Twitter's targeted promoted tweet.


Here, we'll go over the differences between the basic promoted tweets and the specialized targeted tweets and how they affect your marketing strategy. We'll also take a look at a few other Twitter offerings.

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28 of the Best Twitter Tips, Tools and Tactics of 2012 (So Far)

28 of the Best Twitter Tips, Tools and Tactics of 2012 (So Far) | Twitter Stats, Strategies + Tips | Scoop.it

Twitter isn’t just for the birds anymore. According to recent social media research, Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions.


How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted?


Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far.


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[Infographic] Types of Twitter Scams

[Infographic] Types of Twitter Scams | Twitter Stats, Strategies + Tips | Scoop.it

Via Gust MEES
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Gust MEES's curator insight, March 2, 2013 3:24 PM

Check also for more Security Infographics here:

 

http://www.scoop.it/t/securite-pc-et-internet?tag=Infographic

 

Gust MEES's curator insight, March 2, 2013 3:28 PM

Check also for more Security Infographics here:

 

http://www.scoop.it/t/securite-pc-et-internet?tag=Infographic

 

Gust MEES's curator insight, March 2, 2013 3:30 PM

Check also for more Security Infographics here:

 

http://www.scoop.it/t/securite-pc-et-internet?tag=Infographic

 

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How Will MIT's Reverse Engineering Of Twitter's Trending Topics Algorithm Impact Twitter's Advertising Business? - Forbes

How Will MIT's Reverse Engineering Of Twitter's Trending Topics Algorithm Impact Twitter's Advertising Business? - Forbes | Twitter Stats, Strategies + Tips | Scoop.it

Why algorithms aren't the key to Twitter campaigns


SUMMARY: MIT researchers are reverse-engineering the algorithms used to determine personalized trending topics on Twitter -- but that won't necessarily give brands an easy way to game the system, experts say. Predicting what will trend and generating and effectively promoting trend-worthy content are very different skills, explains Eric Dykstra. "If a brand really wants everyone to see their hash tag or trending topic, they're still going to pay for a promoted trend," he writes.


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Twitter Study Shows Its Mobile-First Users Are Younger, More Engaged And Easier To Market To | TechCrunch

Twitter Study Shows Its Mobile-First Users Are Younger, More Engaged And Easier To Market To | TechCrunch | Twitter Stats, Strategies + Tips | Scoop.it
Twitter released the details of a new study about its "primary mobile users," or those who engage with Twitter more on mobile devices and on the mobile web than on the desktop.

Via Tom D'Amico (@TDOttawa)
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How Brands Used Twitter in 2012

How Brands Used Twitter in 2012 | Twitter Stats, Strategies + Tips | Scoop.it
Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joi
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The 5 Biggest Twitter Marketing Fails of 2012

The 5 Biggest Twitter Marketing Fails of 2012 | Twitter Stats, Strategies + Tips | Scoop.it

A look at the mistakes of some of the biggest brands, and what you can learn from them.

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6 Steps To Becoming A Better Twitter User - Edudemic

6 Steps To Becoming A Better Twitter User - Edudemic | Twitter Stats, Strategies + Tips | Scoop.it
There are many ways teachers can leverage Twitter to enhance their PLN. But what are the best steps to becoming a better Twitter user?

Via Tom D'Amico (@TDOttawa)
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Twitter-Linked ‘Vine’ App Could Offer Video Marketing Possibilities - KoMarketing Associates

Twitter-Linked ‘Vine’ App Could Offer Video Marketing Possibilities - KoMarketing Associates | Twitter Stats, Strategies + Tips | Scoop.it

According to an article from eMarketer, the new Twitter-linked video sharing app, Vine, could eventually provide video-sharing opportunities for marketers.


Key excerpt...

According to a study from IAB Mobile Marketing Center of Excellence, 92% of those viewing mobile videos share this content; 12% of those shares are on Twitter. With the growth of Vine users, IAB expects the Twitter metric of sharing to rise, which could present brands with a new opportunity to link up their paid, owned, and earned strategies.


Via iNeoMarketing
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iNeoMarketing's curator insight, February 12, 2013 8:56 AM

Please keep an eye on Vine!


  • See the article at www.komarketingassociates.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Jan Ankerstjerne's curator insight, February 14, 2013 4:08 AM

Great Video app. I highly recommend the Vine App

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Are Fortune’s Top 5 Fastest Growing Companies #Winning or #Losing with Twitter?

Are Fortune’s Top 5 Fastest Growing Companies #Winning or #Losing with Twitter? | Twitter Stats, Strategies + Tips | Scoop.it

SUMMARY: Fast-growing companies fall short on Twitter - Some of the U.S.'s fastest-growing companies may be performing well, but they're falling short when it comes to social outreach, Ashley Zeckman writes. Firms such as Allergan, Susser Holdings and CVR Energy have patchy track records on social sites, and could be growing even faster if they started engaging via social channels in earnest, Zeckman writes.


Each year fortune publishes their Annual ranking of America’s largest corporations. This list is then broke into different categories such as fastest growing or most profitable.


When it comes down to it, this list is all about the numbers. How much money was made, but not how the money was made. It begged me to ask the question, do companies this large use social media and does it make a difference?


In this article you will find how Fortunes Top 10 Fastest Growing Companies are fairing on Twitter.

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Manufacturers Sign on To Facebook, LinkedIn and Twitter

Manufacturers Sign on To Facebook, LinkedIn and Twitter | Twitter Stats, Strategies + Tips | Scoop.it

As B2B businesses go social, tying into the back-end is crucial
SUMMARY: Business-to-business use of social media continues to catch up to consumer brands, with 68% of B2B companies now participating, according to a Chief Marketer survey. But B2B brands have to go beyond awareness, and "few industrial companies are tying information from back-end systems and social media sites together in a way that makes these efforts more effective," Rachael King writes. However, companies such as the Canadian electronics manufacturer Etratech are closing sales by showing off their manufacturing facilities with online video, and Caterpillar recently combined social media outlets with Salesforce.com.

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Twitter Survival Guide & 15 Must Do Tips for the CEO, CMO, CTO, CIO

Twitter Survival Guide & 15 Must Do Tips for the CEO, CMO, CTO, CIO | Twitter Stats, Strategies + Tips | Scoop.it
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Study shows the most effective way to gain Twitter followers

Study shows the most effective way to gain Twitter followers | Twitter Stats, Strategies + Tips | Scoop.it
A recent study by the comp.social lab at the University of Georgia dissected 500 Twitter accounts and about half a million tweets to determine what was most effective to acquire Twitter followers.

Via The Fish Firm
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E-Platform Marketing's curator insight, March 5, 2013 9:57 AM

Good read on how to improve your social media footprint by attracting new Twitter followers . . .

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Twitter to let advertisers zero in on tweeters

Twitter to let advertisers zero in on tweeters | Twitter Stats, Strategies + Tips | Scoop.it

Twitter to offer interest-based ad targeting


SUMMARY: Brands will soon be able to target ads to Twitter users based on the interests they reveal in their tweets and in the network of other users that they follow. Advertisers will be able to use that data to target ads, in much the same way that Facebook advertisers can target promotions based on a user's likes, officials said. "This has been one of the most interesting things that Facebook has had to offer to advertisers. For Twitter to do their own version makes sense," says Jonathan Strauss of Awe.sm.


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5 Ways Your Business Should Use Twitter Hashtags

5 Ways Your Business Should Use Twitter Hashtags | Twitter Stats, Strategies + Tips | Scoop.it
Your brand should be investing in hashtags as part of its social media strategy. Follow these five tips for an improved hashtag strategy.


Assuming you already have a Twitter account dedicated to your small business, you should also be investing in hashtags as part of your social media strategy.


But let’s back up a bit, in case you’re unsure what a hashtag even is in the first place. Designated by a number sign (#), the hashtag is paired with a word or phrase to perform a variety of functions. Twitter users attach hashtags to tweets as search mechanisms, categorizing tools and marketing tactics.


In your business’ case, you may choose to attach a hashtag, such as #smallbiz, or even your brand’s name itself, as #nike might do. This improves the chance that other Twitter users will find your tweet in targeted Twitter searches. But hashtags also streamline your own processes. For instance, you may ask users to include a unique hashtag in their own tweets as part of your newest Twitter marketing campaign. Throughout your campaign, the hashtag files tweets for easy search and organization within Twitter.com.


Now that you’re familiar with the basic hashtag concept, let’s apply principles specific to small businesses. Follow these five tips to improve your brand’s hashtag strategy.

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Do you need a dedicated customer service handle on Twitter?

Do you need a dedicated customer service handle on Twitter? | Twitter Stats, Strategies + Tips | Scoop.it

Managing the negative impact of disgruntled customers is crucial in "viral atmosphere" like Twitter http://t.co/hpvRuZS4A0

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9 Twitter Business Lessons From Tennis Pros

9 Twitter Business Lessons From Tennis Pros | Twitter Stats, Strategies + Tips | Scoop.it
Twitter tips: learn how to build your online community and improve engagement with your followers.


Are you looking to improve your Twitter game?


The Twitterverse has been buzzing with the latest US Open Tennis Tournament news.


What can tennis teach your business about Twitter? You’d be surprised.


Preparing for this year’s grand slam, I began to research and follow popular players on Twitter. I was curious how these big celebrities fared on the 140-character–driven platform.


The outcome of my research resulted in nine takeaways that brands and businesses can use to help improve their Twitter stream.


Take these tips from the tennis pros and your Twitter stream will be serving up aces.

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30 Young Leaders Worth Following On Twitter

30 Young Leaders Worth Following On Twitter | Twitter Stats, Strategies + Tips | Scoop.it
We hear from older CEOs and executives all the time. But who are the young leaders worth following on Twitter and what are they up to?

Via Tom D'Amico (@TDOttawa)
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Branding With Twitter: 11 Steps To Building Your Brand On Twitter

Branding With Twitter: 11 Steps To Building Your Brand On Twitter | Twitter Stats, Strategies + Tips | Scoop.it

"Building your brand on Twitter is even more important now. Why? Twitter is now the fastest growing social platform in history and I see it continuing that growth..."


Via Leona Ungerer
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