CNET Twitter Pays $26 Million to Avoid IBM Patent Suit Wired According to documents filed with with the Securities Exchange Commission, Twitter has paid IBM $36 million for 900 patents in order to avoid a lawsuit.
Excerpted from article on Search Engine Watch: "With Twitter being a source of news for so many people, a new feature it’s testing that essentially curates the content behind the topic seems like a logical fit. “Embedded on these websites” is the header for the new functionality that is showing links to articles online that have embedded the tweet.
"Embedded tweets allow users to insert interactive tweets within their articles that feature media like photos and video, show real-time retweets and favorites, and give the ability to engage with the tweet right within the article..."
The list of celebrities and major brands burned by social media blunders is long and ever-growing.
Who could forget former U.S. Representative Anthony Weiner, whose tweeted crotch-shot set a new standard for political pratfalls in the social media age? Then there’s actor Woody Harrelson, whose epically failed Reddit AMA spawned a derisive meme and undermined the very film he was aiming to promote.
Among brands, there’s the Red Cross employee who accidentally tweeted about “#gettingslizzerd” from the charity’s official account rather than her personal one. Ragu, Nestle and Kenneth Cole have all showed some Twitter or Facebook ineptitude of their own as well.
But not every high-profile gaffe has to end with embarrassment or alienated fans. Handling a blunder smoothly with humor and class can actually reflect well on a celebrity or brand, turning negative into positive. The Red Cross did just that, for example, by addressing the erroneous tweet head-on — but in a lighthearted way — and partnering with a brewery for a blood drive.
The above infographic, which comes from creative agency MDG Advertising, takes a look at some of the most notable social screw-ups of the past few years. But more than that, it tracks the aftermath — for better or worse — of each mistake. Check it out above for the full rundown, and give us your own examples in the comments.
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