I am a great believer in Twitter as a marketing platform. My intention with this curation is to bring together the best advice on using Twitter for marketing from around the web. I hope you find it useful.
Chas Begley Internet Marketing Professional
The Write Connection also curates several other social media topics on Scoop.it. You can access them all at the link above.
Chas Begley: The last thing you want when someone visits your Twitter page is for them to be greeted by the standard default background. It shows that you are not serious about your brand or using Twitter to its full effect.
In this post designer Chris Spooner looks at different styles of background and gives tips on how to customise one that complements your brand.
We find Twitter the most essential social media tool for Internet Marketers on many levels, mainly because of its search API. Unlike Facebook's and Google Plus's non-existent search options, Twitter makes it easy to go through the huge amounts of updates being published every minute and find those which are relevant (and important) to your brand.
Chas Begley: 'The days of “I don’t get Twitter” may be over. Tweets are now a form of self-expression among connected consumers, and it is this connected generation that continues to grow in size and influence year over year.'
The latest research on Twitter usage by Pew Internet reveals that the micro blogging service is now a daily habit for 8% of all internet users. It also reveals that the largest group of users is young people with 31% of 18-24 year olds using the network. This suggests Twitter use will continue to grow in the coming years.
These are just two of the results from a fascinating survey. More results can be read here:
Chas Begley: An interesting post by Nisha Kaushal on the limitations of Twitter for marketing which while I don't agree with all the reasoning makes a number of valid points.
The five limitations the post highlights are: 1. A Lack of Community 2. Zero Monetization 3. The Lack of Multimedia 4. Maintaining Their Identity 5. Public Image
The flip side to Twitter's lack of personal community is the fact that it has enormous reach capability and can spread a message faster than any other network.
The other big advantage of Twitter is that it gives you access to major influencers, you can contact anyone on the network and while they may not necessarily respond you can still get you message to them. This ability to extend reach to those influencers is simply not available elsewhere.
Chas Begley: TweetsCharts is a new tool released by Dan Zarrella that provides a host of analytical information for any Twitter search term (including any hashtag, username, word, phrase, or URL).
It provides a whole host of potentially useful data including listing the percentages of tweets containing links, hashtags and mentions. It also tracks the number of the average number of tweets per minute.
The tool can show the most popular words and hashtags in the tweets as well as identifying who is mentioned.
Having had a little play I think it is excellent for helping understand any topic on Twitter.
TweetCharts is free but requires you to enter an email address.
Chas Begley: If Twitter interaction is central to your social media marketing strategy then the Dashter Wordpress plug-in may be a useful tool for building a powerful community.
Dashter includes built in Twitter tools that allow you to manage your Twitter stream directly from the dashboard. You have full functionality to allow you to monitor, search, tweet and retweet. Most importantly you can monitor real time conversations and trends and then instantly curate from them into your blog posts.
The curation function is the clever part; you can directly curate any tweet(s) directly into your blog post, add whatever commentary you like and publish immediately. Thus adding to the conversation, but at a much deeper level.
It's a clever bit of kit. It is easy to see how the almost instant publishing of a blog commentary on tweets and then tweeting the blog out will significantly increase the engagement with the community, as well as the depth of relationships within it. It will of course also bring traffic to your website and could be invaluable in building an audience and creating a community around your domain.
Dashter is not going to suit everyone and it is likely to be time consuming to really get the maximum benefit but for businesses that want to specifically concentrate on using Twitter to build a brand I think it will be a tool of unparalleled value.
Dashter costs a one-time $65 charge for a single web domain with substantial discounts for mulitple domain orders. They offer a 30 day money back guarantee.
Twitter has added to the resources that it offers small businesses looking to use the service today with a 20-page guide. The guide offers a variety of Twitter techniques and instructions that are geared towards helping businesses harness the basics and then turn their account into something that they can use to build their business.
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