Last week, Twylah co-Founder Eric Kim filled our readers in on the many ways his tool helps brands take Twitter to the next level by aggregating tweets on customized brand pages. Presiding over his company’s own tweeting is the other half of the Twylah equation, co-Founder Kelly Kim.
An industry thought-leader, Kelly has witnessed the trials and errors of many brands in the space including her own and believes there is a simple cure. Before doing anything on Twitter, brands must first define themselves and align their organizational mission with their Twitter strategy. She offered us her veteran expertise on what brands large and small can do to make their tweets both authentic and engaging. We spoke with Kelly Kim via phone. (The interview has been edited for length and clarity.)...
This week, we hosted another fantastic session of #ToolsChat. We talked about the best Twitter Clients and how to use them. One of the questions asked that got really interesting answers was: Which features are the most powerful from your favourite client? I thought of collecting the answers and turning them into a blogpost for you. Some of the answers really highlight some hidden features of awesome Twitter Clients and Apps. Here are 8 great features you might have missed:
"After 346 tweets and 22,000 followers in three days, @NYTLive has gone dormant — for now.
@NYTLive sent more than 300 tweets, like this one, with the latest updates on Hurricane Irene. The Times’ new Twitter megaphone for in-depth, real-time curation of big news stories got its first test run this weekend for Hurricane Irene. What did the Times staff learn?"
Twitter quietly added a prompt to post a public reply to any user whose profile page you visit today; it's a small but logical step to take and one that makes the interface all the more supportive of social interaction.
Ultimately, the success of fundraising on social media highlights what we have always known: to fundraise effectively (in the virtual or the brick-and-mortar world), you need relationships. Be smart about building them, cultivating them, and maximizing them.
If you ask someone on Twitter why they enjoy tweeting, you would most definitely get varied responses. But a common answer would be it’s because they learn so much from people from all over the world.
For those new on Twitter you might wonder why you see people sharing a tweet with an RT at the beginning of each tweet. This is called a ReTweet. Re Tweeting started around 2008 when someone saw a tweet and wanted to share it but also wanted to be able to give credit to the person who shared it first.
From then on it has been a practice to RT when you find a useful content to share. ReTweeting can be powerful and here are the reasons why you should ReTweet.
"Do we really need more social networks? Looking at New York based Chris and Becky Carella's latest venture, Subjot, the answer could well be 'yes'.
Here's what caught my attention:
Subjot is not just another Twitter clone. There’s no denying that there’s a ton of similarities but there is one feature in particular which is pretty interesting – and that is the ability to curate the content you follow from other users. So instead of following all of their status updates, you can view a list of the topics they ‘jot’ about, and select only the ones that are of interest to you.
How does it work?
When sending an update, which is limited to 250 characters, you can accompany that update with a ‘subject’ of your choice. People who follow you can then select from your subjects what exactly they want to hear about.