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Twitter marketing and business promotion for SMEs
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50 Free Social Twitter Resources and Icon Sets: Huge List

50 Free Social Twitter Resources and Icon Sets: Huge List | Twitter for business | Scoop.it
This article is created for every Twitter addict, who enjoys to tweet, wants to be noticed - such beautiful Twitter icons are very eye-catchy, standing out from the crowd.
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PROFITING FROM JOINT VENTURES ONLINE w/ Helen Vandenberghe | Entrepreneurs Business Expert Series

PROFITING FROM JOINT VENTURES ONLINE w/ Helen Vandenberghe | Entrepreneurs Business Expert Series | Twitter for business | Scoop.it
FREE MP3 Download | Plus get Helen's latest workbook – Your Joint venture Roadmap
Get Clients Online's insight:

Joint ventures affiliate partnerships are the FASTEST ways to extend your reach & build your business online and a super-quick way to put a product into the market – even if you have no money, no list and no following yet.

What You Will Discover On This Call:Exactly what are joint ventures are and how they can benefit your business right now.Getting the “approach” phase right – how you can make yourself virtually irresistible so much so that potential partners will climb all over themselves to work with you.3 Big Mistakes newbies make damaging their reputation and their profits – and how to avoid them.Your first day joint venture! Even if you’ve only just begun and it is Day One in your online career, Helen will show you how you can secure profitable JV’s even without a huge pile of money, a big name or massive resources.
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Twitter Creates Custom Timelines

Twitter Creates Custom Timelines | Twitter for business | Scoop.it
New feature allows users and brands to create specific timelines around topics of their choosing.
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Reading between the tweets, psych firms help brands understand their customers

Reading between the tweets, psych firms help brands understand their customers | Twitter for business | Scoop.it
Software firms are racing to help brands understand what customers are really saying about their products.
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Rachael Johnston's curator insight, December 7, 2014 8:03 PM

This is actually very cool!! IBM is creating a software that helps distinguish the personality of users in order to better understand their tweets/comments. 

Currently, there are tools that can help you search through all the tweets for ones about your company. You can also sift through those for certain words. However, this doesn't always help because it doesn't have that human touch. For example, some words like "sick" and "bad" would be looked up to find negative comments, but these words are also slang and are often used in a positive way. 

The software IBM is creating will add this human touch.  It will also be able to rate users on the Big Five Personality Traits: Openness, Agreeableness, Conscientiousness, Extraversion, and Neuroticism. After the user has been rated, the program can identify whether the person is usually negative or positive. This helps find more important tweets. For example, if a person who is usually very positive posts an extremely negative tweet about your product or brand, you should take it very seriously because it is out of character. 

I think this could really catch on if the program works effectively. I also think that this can lead to more than just searching for stuff about your company, but it can also tell you how to target certain users, for example, industry influencers. If this technology can determine the users ratings on the Big Five, companies can better determine which users they want to work with and how they should go about getting in contact with them. For example, if they are very open, you might go straight to a direct message asking, but if they are less agreeable, high in neuroticism, and more introvert, you may want to do a less direct approach and slowly start to engage with them. 

I can definitely see this software, and many more like it, becoming popular in the future.

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New Twitter Analytics, 10 Quick Metrics You Can Use Today

New Twitter Analytics, 10 Quick Metrics You Can Use Today | Twitter for business | Scoop.it
Twitter recently opened up their analytics product to anyone with a Twitter login. Previously it was reserved for Twitter ad customers only.
UPDATE: This is still rolling out slowly to all Twitter users.
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Twitter taking businesses to new heights

Twitter taking businesses to new heights | Twitter for business | Scoop.it
Virgin America is using its Twitter presence to handle everything from seat changes to cocktail requests—even at 35,000 feet.
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Twitter boycott is my small symbolic gesture against online misogyny

Twitter boycott is my small symbolic gesture against online misogyny | Twitter for business | Scoop.it
Suzanne Moore: Right now it is possible to threaten to kill and rape women without fear of the consequences. Twitter must wake up
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Using your own branded short URLs part 1

One of the limitations of twitter is that if you want to share a website link such as http://londoncalling.co/2010/10/using-your-own-branded-short-urls-on-twitter-part-1 then the link actually takes up a number of valuable characters (83 to be...
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The Top 100 Most Social Customer Service Pros On Twitter

The Top 100 Most Social Customer Service Pros On Twitter | Twitter for business | Scoop.it
The Top 100 Most Social Customer Service Pros On Twitter - The Huffington Post
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6 Key Ingredients for Online Marketing Success

6 Key Ingredients for Online Marketing Success | Twitter for business | Scoop.it
First ingredient - A Digital & Social Marketing Plan
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The trouble with Twitter sources | PR & public relations news | PRWeek

The trouble with Twitter sources | PR & public relations news | PRWeek | Twitter for business | Scoop.it
Read The trouble with Twitter sources on PRWeek, first for PR & public relations news
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How Twitter Made Me A Better Teacher - Edudemic

How Twitter Made Me A Better Teacher - Edudemic | Twitter for business | Scoop.it
I thought I was doing well as a teacher. But now I know how Twitter made me a better teacher and I'm going to share how it all happened.
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Twitter Will Now Show Promoted Accounts in Search Results -

Twitter Will Now Show Promoted Accounts in Search Results - | Twitter for business | Scoop.it
If your business uses Twitter for social media marketing, the network’s newest feature is an exciting one. Now, when users search for terms that relate to Promoted Accounts, they will appear in search results. Previously, only tweets and Twitter users appeared in search results. For some time, Promoted Accounts have been a great way for …
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Rachael Johnston's curator insight, December 7, 2014 7:44 PM

This article states three statistics gathered from research done in the US and UK:

85 percent of users felt more connected with small or medium businesses after following them on Twitter. - I think this is pretty obvious. Of course you will feel closer to a company, or anybody, if you are following them and receiving updates about their products or life. This allows customers to feel a personal connection to businesses and brands.73 percent of users said they follow small and medium businesses to get updates on future products. - As the article states, if you know this kind of fact, use it to your advantage. Post updates about your products, let your customers know what's going on and they will feel closer to the company. This will lead to greater brand loyalty.32 percent of users are more likely to go to a small or medium business after they see a Promoted Tweet from the business that relates to their interests or needs.- This is actually quite high considering how many ads people actually see during a day. I think this effectively demonstrates how powerful a tool Twitter has become for marketers. 

By having a promoted twitter page, your business becomes more visible to your target audience. If you trying to expand your reach and increase brand awareness, as well as become easier for your current customers to find, it is very worth it to invest in a promoted Twitter account. 

However, as stated before in many of the articles I've previously shared, make sure Twitter is actually a good platform for your particular business and for your industry. If you currently have a Twitter account and it is doing well, then you should upgrade to the Promoted Twitter Page. If you are not currently active on Twitter, don't just jump into the promoted one. Try out a basic account first. Get to know how it works, figure out how to use hashtags effectively, and analyze your results. If you come to the conclusion that Twitter is effective at engaging with your target audience, then go forward with the promoted account!

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Fake Fans, Celebrity tweets - is social media in crisis?

Fake Fans, Celebrity tweets - is social media in crisis? | Twitter for business | Scoop.it
For many in the social media and marketing industry, the Channel 4 Dispatches program aired on Monday 5th August in the UK came as no surprise. You can watch a 2 minute trailer for the show below, or watch the whole program on YouTube.
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The 10 Most 'Likeable' Business Leaders on Twitter

The 10 Most 'Likeable' Business Leaders on Twitter | Twitter for business | Scoop.it
The expert on likeability shares his method for measuring social media success.
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Twitter Trolls

Twitter Trolls | Twitter for business | Scoop.it
This (above) is a real tweet sent to journalists Caroline Criado-Perez and Helen Lewis last week for voicing feminist opinions. How did sexual threats (or the retraction of) become ‘banter’? And how can it be stopped?
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Twitter volume reflects stock price, and more findings

Twitter volume reflects stock price, and more findings | Twitter for business | Scoop.it
  If Twitter isn't driving visits or conversions, why bother? Twitter’s direct impact on sales and traffic is still fairly small for most companies. For retailers, Twitter visits make up 0.02%...
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The Follow-Back: Understanding the Two-Way causal Influence Between Twitter Activity and TV Viewership

The Follow-Back: Understanding the Two-Way causal Influence Between Twitter Activity and TV Viewership | Twitter for business | Scoop.it
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14 Practices That Will Ruin Your Twitter Reputation

14 Practices That Will Ruin Your Twitter Reputation | Twitter for business | Scoop.it
Don't ruin your reputation with these bad Twitter practices. (Photo credit: The Daring Librarian) In just a few years Twitter has become the go-to method of connecting with customers and potential clients, but you know that already, right?
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Charles Lamm's curator insight, August 5, 2013 8:38 AM

I'm sure I can find more.

Rachael Johnston's curator insight, December 7, 2014 8:45 PM

All of these are very bad practices for Twitter:

1. Fake a Twitter hack. I didn't know that this was even a thing and I don't really see the point in it, but apparently Chipotle did it as a PR stunt and it had a very negative consequence, obviously. This gives clients the impression that you have bad security, making them wonder if their information is safe with you. I personally would not be happy if one of my employees thought that stunt was funny. In the world of technology today, where security and privacy is so limited and difficult to maintain, it is essential for clients to be able to feel as though they can rely on your company

2. Talking politics. Don't talk about your political opinions on a company page. If you're the CEO, don't talk about them on our personal profile either, UNLESS people specifically follow you for your opinions. If a business posts a political opinion that a lot of their followers disagree on, it can really hurt the business' reputation. I think this is pretty obvious. Politics are always a touchy subject.

3. Deleting comments instead of engaging. Don't delete negative comments, answer and try to fix the problem. If you just delete the comment it gives a bad impression. Not only does it look like your company doesn't really care about its clients and makes the other reviews less reputable. If you delete all the bad comments, clients won't trust the good ones. Engage with the users and create loyal customers.

4. Not engaging at all. Don't ignore comments and posts on Twitter. Engage and respond.

5.Tweet only when you want something. Don't always push for sales on Twitter. Don't always have call-to-actions. Post valuable content to become a trusted advisor and a friend. 

6. Posting inappropriate pictures. This one is obvious to any smart business owner, unless of course you're marketing for PlayBoy maybe. Have a personality in your posts and keep it natural, but make sure you still keep things professional.

7. Tweet negative comments about coworkers. Don't do this. Not only can this create a hostile work environment, but your followers don't want to know about your office drama. It also gives your company a bad look.

8. Fail it disclose a paid endorsement. The point behind this one is that if people find out that the person was paid, it hurts both your company and the endorser. People won't take opinions seriously from endorsers because they won't trust them anymore, and the same goes for the particular endorser. If their fans believe that it was their personal opinion that led them to promote the product and then find out that they were actually paid, it can really hurt the trustworthiness and reputation of the opinion leaders. However, I personally never see it on any ads saying that the person was paid, so I am not sure how you disclose this in a professional and discrete manor. 

9. Tweet before verifying. Things can go viral fast in the world today. Make sure you know your facts and what you're talking about before posting publicly. For example, don't post saying "RIP" to a celebrity who hasn't actually died! 

10. Spam with direct messages. Don't message everybody directly. This is just annoying and will lose your followers.

11. Tweet from the wrong account. This is HUGE! Because social media marketers usually have their business accounts and their own personal accounts, it is curtail to make sure you are posting to the correct profile! Don't post personal comments on the company page.

12. Inconsistently tweet. Don't tweet a bunch in a short time and then forget about it and post nothing. If people decide to follow you it is because they want to hear what you have to say and want updates. If they follow you and hear nothing from you they are more likely to stop following you and your page will lose reputability.

13. Not shorten your URLs. This is important because you don't want to waste your 140 characters on a long URL. It is important to leave room for retweets.

14. Capitalize or sell products from tragedy. When tragedies happen, many people turn to social media to stay informed. It is okay to post updates, but don't try to use this for personal gain. Don't use trending hashtags to gain attention to your business' page. Stay classy.

 

In a world revolving around social media, it is so important to act professionally in order to uphold your company's reputation

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How low-paid workers at 'click farms' create appearance of online popularity

How low-paid workers at 'click farms' create appearance of online popularity | Twitter for business | Scoop.it
Investigation finds fake Facebook 'likes' and Twitter followers could be misleading consumers
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What can you do about Internet Trolls? | Graham Jones | Internet Psychologist

What can you do about Internet Trolls? | Graham Jones | Internet Psychologist | Twitter for business | Scoop.it
Internet trolls are abusing people and disrupting online social networks. What can be done about them?
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The Top 100 Most Social Human Resources Experts On Twitter

The Top 100 Most Social Human Resources Experts On Twitter | Twitter for business | Scoop.it
The Top 100 Most Social Human Resources Experts On Twitter - The Huffington Post
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The 3C’s of Successful Twitter Marketing

The 3C’s of Successful Twitter Marketing | Twitter for business | Scoop.it
You have to keep your Twitter account focused on the core message of your business.
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Twitter Reacts To Zimmerman Verdict

Twitter Reacts To Zimmerman Verdict | Twitter for business | Scoop.it
As the world waited with bated breath for the verdict in the George Zimmerman trial, social media users remained actively commenting on the trial and the case that has consumed the country's attention for over a year.
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Irish woman with some great quotes surpasses 2m Twitter followers

Irish woman with some great quotes surpasses 2m Twitter followers | Twitter for business | Scoop.it
Sinead Duffy set up the @GreatestQuotes Twitter page and tweets positive quotes and uplifting messages.
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