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Thursday Roundup: Twitter Tips

Thursday Roundup: Twitter Tips | Twitter best practices, engagement and research | Scoop.it
Today's #WUL roundup shares five posts that give Twitter tips and advice for seasoned users as well as newbies.
Debra Askanase's insight:

Solid good tips for both the newbie and experienced Twitter user from @shonali.

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Twitter best practices, engagement and research
A roundup of research, proven tactics and strategies for using Twitter effectively
Curated by Debra Askanase
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How Did Promoted Tweets Do During H1 2014? - eMarketer

How Did Promoted Tweets Do During H1 2014? - eMarketer | Twitter best practices, engagement and research | Scoop.it
Promoted Tweets are the most popular Twitter ad format, used by nearly 80% of marketers. But how are they performing? According to recent analysis, average CPM, cost per click and cost per engagement were all up between January and June 2014, especially the last two.
Debra Askanase's insight:

"Nearly 80% of US marketers were using Promoted Tweets" in June 2014. Whoa - really?

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A Dr. Seuss-Inspired Guide to Twitter

Debra Askanase's insight:

A fun, Dr. Seuss-inspired guide for beginners to Twitter!

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Nearly 40 million Twitter users never log in directly to the site or mobile app

Nearly 40 million Twitter users never log in directly to the site or mobile app | Twitter best practices, engagement and research | Scoop.it
Nearly 40 million of Twitter's 271 million active users never see the ads that Twitter sells--and that audience is growing quickly, while growth of users that do see ads is slowing.
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Vine's New Loop Count Is Perfect For Advertisers

Vine's New Loop Count Is Perfect For Advertisers | Twitter best practices, engagement and research | Scoop.it
Vine's format was always tantalizing to advertisers. Its six-second loop was just long enough for one idea, one recurring message, or one jingle. And while Vine, which Twitter launched in early 2013, might not have grown into something mainstream users turned to often, it was gold to creative types: comedians, stop-motion [...]
Debra Askanase's insight:

Great new data point for those using Vine on Twitter!

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Say Hello to Animated GIFs on Twitter

Everything a marketer needs to know about Twitter's new ability to support animated GIFs on Twitter.com, iPhone, and Android.
Debra Askanase's insight:

Yep, it's here. How to add an animated GIF to Twitter, why it will increase leads, and more.

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Twitter Now Rolling Out Its Facebook-Like Profile Redesign

Twitter Now Rolling Out Its Facebook-Like Profile Redesign | Twitter best practices, engagement and research | Scoop.it
Starting today, Twitter is gradually rolling out a major redesign of user profiles.
Debra Askanase's insight:

Go to twitter.com/flotus to see what the new design will look like for all. You can see the continued prominence of images in tweets.

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27 Resources for Nonprofits on Twitter - Media Cause

27 Resources for Nonprofits on Twitter - Media Cause | Twitter best practices, engagement and research | Scoop.it
It can be hard to sift through all of the noise to find useful resources for nonprofits on Twitter. We're here to help.
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What Type of Content Gets Shared the Most on Twitter?

What Type of Content Gets Shared the Most on Twitter? | Twitter best practices, engagement and research | Scoop.it
Have you ever wondered what type of content you should be creating for Twitter? Whether it is blog posts, quotes, memes, there has to be a content type that
Debra Askanase's insight:

Fabulous tips here, based on analysis of almost 400K tweets. Includes which content resonates more, text vs. image-based tweets, video vs. image retweets, etc.

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5 Tips for Planning Twitter Ads From Top Brand Marketers | Simply Measured

5 Tips for Planning Twitter Ads From Top Brand Marketers | Simply Measured | Twitter best practices, engagement and research | Scoop.it
If you read our latest Twitter study, you’re now armed with lots of stats on how top brand marketers are using Twitter to drive brand awareness and engagement (and if you didn’t read it, you definitely should). It also offers tips for how marketers...
Debra Askanase's insight:

Include photos and links, and use keyword targeting

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Study: Photos Generate More Retweets on Twitter - Online Fundraising, Advocacy, and Social Media -

Study: Photos Generate More Retweets on Twitter - Online Fundraising, Advocacy, and Social Media - | Twitter best practices, engagement and research | Scoop.it
Past studies have said that sharing photos on Facebook sparks engagement. According to a new study...
Debra Askanase's insight:

Basically, tweet an image and it is likely to be RTed but ONLY if it is twitpic. Apparently Twitter users don't like RTing Instagram or FB images. Go figure!

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Visualize your Twitter followers in 3 fairly easy -- and totally free -- steps

Visualize your Twitter followers in 3 fairly easy -- and totally free -- steps | Twitter best practices, engagement and research | Scoop.it
If you’ve ever wanted to see who follows you on Twitter, where they live and what they do, but don’t have a clue how to utilize the Twitter API, it’s your lucky day.

Via Beth Kanter, Norman Reiss
Debra Askanase's insight:

GREAT resource!!

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Beth Kanter's curator insight, September 16, 2013 1:33 PM

Another tool to visualize your Twitter network - wonky

Norman Reiss's curator insight, September 17, 2013 9:40 AM

Interesting tool!

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The State of Twitter in 2013 [INFOGRAPHIC]

The State of Twitter in 2013 [INFOGRAPHIC] | Twitter best practices, engagement and research | Scoop.it
Since its inception over seven years ago, Twitter has built a community of over 200 million monthly active users, and over 170 billion tweets have been posted in total.

On average, users spend 170 minutes on the site each month and have 208 followers. Twitter is also undergoing a mobile revolution with 80% of its users accessing the site via a mobile device. 63% of brands use multiple Twitter accounts, with YouTube leading the way as the most-followed brand with 33 million followers...


Via Lauren Moss
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9Dotstrategies's curator insight, September 11, 2013 11:12 PM

About the State of Twitter in  2013....

 

Mehdi BH's comment, September 12, 2013 5:03 AM
Interesting !
Samantha Kelly's curator insight, September 14, 2013 7:32 AM

Twitter has changed my life and opened up a whole new world! In Ireland there are over 81k active users.

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Twitter Use Rises Across US Age Groups

Twitter Use Rises Across US Age Groups | Twitter best practices, engagement and research | Scoop.it
Twitter reached 18% of web users in May, according to research, with growth most pronounced among those between 30 and 49 years old. There are some demographic differences in Twitter use vs. social network use overall.
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[Infographic] 5 Surprising Figures you Need to Know to Improve your Twitter Strategy – The Mention Blog

[Infographic] 5 Surprising Figures you Need to Know to Improve your Twitter Strategy – The Mention Blog | Twitter best practices, engagement and research | Scoop.it
Debra Askanase's insight:

Twitter is all about monitoring mentions that don't include your @name, as the data shows (infographic) via @mention.

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5 Data-Backed Twitter Tips You Should Know

5 Data-Backed Twitter Tips You Should Know | Twitter best practices, engagement and research | Scoop.it
Learn what data says you should (and shouldn't) tweet if you want to grow your business on Twitter.
Debra Askanase's insight:

Including: tweeting a stat is great for reach but not post clicks, via @hubspot research

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How to Split Test Your Twitter Marketing |

How to Split Test Your Twitter Marketing | | Twitter best practices, engagement and research | Scoop.it
Split testing your social media updates. Learn how to split test tweets to improve your Twitter marketing results and use this tactic on other social platforms
Debra Askanase's insight:

A simple test ti figure out which times or which tweets are most effective! Post a tweet with a link but use a bitly link. Then schedule the tweet for a few times,  using different bitly links each time. Finally, check which bitly links garnered the most clicks. Voila!

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The Ultimate Guide to Embedding Social Media Posts on Your Website

The Ultimate Guide to Embedding Social Media Posts on Your Website | Twitter best practices, engagement and research | Scoop.it
The ultimate, step-by-step guide to embedding social media posts on your website for Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare.
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gwynethjones's curator insight, June 27, 8:49 AM

Super cool!

I created a How to Embed Tweet comic


but this has it ALL!

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4 Cool Little Things to Do With the New Twitter Profile [SlideShare]

4 Cool Little Things to Do With the New Twitter Profile [SlideShare] | Twitter best practices, engagement and research | Scoop.it
Twitter's new profile is now a reality for all Twitter users. Discover 4 cool ways you can take advantage of the new profile layout and features.
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Sample Twitter Editorial Calendar

Sample Twitter Editorial Calendar | Twitter best practices, engagement and research | Scoop.it
Debra Askanase's insight:

Sample Twitter planning tool for tweets in April - May. European-focused, but great idea for a Twitter editorial calendar that captures popular cultural moments. https://twitter.twimg.com/OwnTheMoment

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#CommBuild: Live Tweeting An Event (with image, tweets) · jcbivins

It's conference season, so what better time to share your best advice for live Tweeting an event?
Debra Askanase's insight:

If you've ever thought about live-tweeting an event, this storify of the @commbuild Twitter chat (Topic: Live-Tweeting Events) covers it all. h/t @jcbivins

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Best Studies On How To Get More ReTweets - Online Fundraising, Advocacy, and Social Media -

Best Studies On How To Get More ReTweets - Online Fundraising, Advocacy, and Social Media - | Twitter best practices, engagement and research | Scoop.it
It’s hard to believe that seven years after Twitter launched, organizations are still vy...
Debra Askanase's insight:

Which calls to action work (Please Help and Please RT works) and which don't (exclamation points don't help you get RTs), plus other goodies to use in your Twitter practice.

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The Complete Guide to Twitter Lingo

The Complete Guide to Twitter Lingo | Twitter best practices, engagement and research | Scoop.it
Take a look through our handy list of Twitter lingo for a complete glossary of terms you may come across in tweets.
Debra Askanase's insight:

ICYMI: Twitter lingo guide for everyone, including lots of acronyms your mom definitely doesn't know.

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EdTechSandyK's curator insight, October 25, 2013 7:09 AM

There are some codes/abbreviations here that I don't see often or never see in the edutwitter world, but it's great to peruse this list in case something comes up. I have started to see "ICYMI" and now I know what that means!

KB...Konnected's curator insight, October 25, 2013 11:15 AM

Certainly a good resource to keep on hand.

Sandra Carswell's curator insight, October 30, 2013 10:29 PM

Great resource for new Tweeters!

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The Beginner's Guide to the Hashtag

The Beginner's Guide to the Hashtag | Twitter best practices, engagement and research | Scoop.it
If you're new to social media, hashtags may seem mystifying. But with our beginner's guide, you'll be hashtagging like a pro in no time.

Debra Askanase's insight:

Good general "why" and "how" for hashtag/Twitter newbies

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Hashtags Make Your Facebook Posts Less Likely To Go Viral

Hashtags Make Your Facebook Posts Less Likely To Go Viral | Twitter best practices, engagement and research | Scoop.it
The Facebook analytics firm EdgeRank Checker has published the results of a new study that finds posts including hashtags are actually less likely to...
Debra Askanase's insight:

Hashtags on twitter = more likely to go viral, but hashtags on Facebook = less likely to go viral!

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Debra Askanase's curator insight, September 15, 2013 2:52 PM

Hashtags on Facebook = less likely to go viral, but hashtags on twitter = more likely!

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With a tweet, Twitter kicks off next big tech IPO

With a tweet, Twitter kicks off next big tech IPO | Twitter best practices, engagement and research | Scoop.it

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Debra Askanase's insight:

Not necessary "research and best practices" but BIG NEWS. Initial IPO soon for Twitter.

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