Twitter best practices, engagement and research
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Demographics Vary Across Social Networks - eMarketer

Demographics Vary Across Social Networks - eMarketer | Twitter best practices, engagement and research | Scoop.it
Who is using social platforms such as Twitter, Pinterest and Instagram? A study finds that white internet users are most likely to use Pinterest and least likely to use Twitter.
Debra Askanase's insight:

Twitter demographics, also Instagram and Internet demographics

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Twitter best practices, engagement and research
A roundup of research, proven tactics and strategies for using Twitter effectively
Curated by Debra Askanase
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Infographic: Twitter Falls Behind in Terms of Mobile Engagement

This chart compares selected social media platforms in terms of mobile user engagement.
Debra Askanase's insight:
Twitter engagement on mobile is far behind other platforms, thinking about why...and what has changed with the users and platform.
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Twitter Cards for Blogs: How to Set Them Up : Social Media Examiner

Twitter Cards for Blogs: How to Set Them Up : Social Media Examiner | Twitter best practices, engagement and research | Scoop.it
Social Media Marketing Podcast 97, in this episode you'll discover the different types of Twitter cards available and how to set them up.
Debra Askanase's insight:

How to install Twitter cards, and use them, and why they're especially great for blog use.

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http://www.grassrootsfundraising.org/2015/11/tips-for-taking-your-twitter-game-to-the-next-level/

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Norman Reiss's curator insight, February 5, 10:28 AM

Good tips on getting the most from Twitter

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Twitter Cards Guide: Everything You Need | Sprout Social

Twitter Cards Guide: Everything You Need | Sprout Social | Twitter best practices, engagement and research | Scoop.it
This guide covers everything you need to know about Twitter Cards, from which type is best for you to how to measure their performance.
Debra Askanase's insight:

Solid roundup of all varieties of Twitter cards from Sprout Social.

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donhornsby's curator insight, August 26, 2015 10:45 AM

I am parking this here to review at a later date. Do you use Twitter cards?

 

(From the article): Twitter Cards allow you to go beyond the 140-character limit of the platform and attach media experiences—such as photos or videos—to Tweets. Because Cards enable your Tweets to stand out in a text-heavy stream, they’re perfect for introducing new products, sharing media and increasing conversions. Without leaving Twitter, your followers can download an app, visit a landing page, use a coupon or sign up for a newsletter or contest.

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12 Nonprofit Call-to-Action Twitter Images to Study and Learn From

12 Nonprofit Call-to-Action Twitter Images to Study and Learn From | Twitter best practices, engagement and research | Scoop.it
It is true that tweets with images receive more engagement, but how much more engagement depends on the quality of the images and if they are properly sized for Twitter (1024  x  512 pixels or a 2:...
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Twitter Chat - List of Twitter Chats By Day of the Week

Twitter Chat - List of Twitter Chats By Day of the Week | Twitter best practices, engagement and research | Scoop.it
Find virtually any Twitter chat. Search by alphabetical listing, by day, and even by subject.
Debra Askanase's insight:

Found this list of Twitter chats curated by @gnosisarts. Seems comprehensive, add yours to the list if you moderate.

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25 Nonprofit Twitter Tips From The Pros

25 Nonprofit Twitter Tips From The Pros | Twitter best practices, engagement and research | Scoop.it
What is the best way to use Twitter, without wasting valuable time? I reached out to 25 pros for their nonprofit twitter tips, and here's what they offered.
Debra Askanase's insight:

A fabulous compilation tips for newbies and experienced Twitter users from @johnhaydon.

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Norman Reiss's curator insight, May 29, 2015 10:16 AM

Great insights from multiple nonprofit experts

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This tool could make your tweets more popular

This tool could make your tweets more popular | Twitter best practices, engagement and research | Scoop.it
Style may trump substance when it comes to Twitter popularity, according to a group of researchers at Cornell University.
Debra Askanase's insight:

Data from Cornell researchers confirms that the "please retweet" phrasing does increase RTs, and also giving a tweet a negative or positive spins makes it more retweetable. Lots of good, data-based recommendations in this article

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How to Send Group Direct Messages on Twitter [Quick Tip]

How to Send Group Direct Messages on Twitter [Quick Tip] | Twitter best practices, engagement and research | Scoop.it
Learn all about Twitter's new group messaging feature and how to use it yourself.
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10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC]

10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC] | Twitter best practices, engagement and research | Scoop.it
Debra Askanase's insight:

Study from Twitter about why fans follow twitter brands. No surprise it's about promotions and products/services.

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donhornsby's curator insight, February 4, 2015 9:51 AM

If you’re anything like 52 percent of consumers it’s to be notified of special offers and promotions, while 33 percent click “follow” on the hope that they’ll be getting some freebies.

 

30 percent expect access to exclusive content, while just two in five (38 percent) are current customers. This visual from Twitter looks at 10 reasons why people follow brands on the social network.

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6 Ways to Improve Your Twitter Marketing Results |

6 Ways to Improve Your Twitter Marketing Results | | Twitter best practices, engagement and research | Scoop.it
Are you satisfied with the results from your Twitter marketing? This articles share six ways to optimize your Twitter activities.
Debra Askanase's insight:

One of the biggest insights for me was the combination of Twitter lead gen cards and pinned tweets to add a sign-up form tweet at the top of your Twitter profile feed (as a pinned tweet). Other tips from Social Media Examiner are here, too.

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Six Tips for a Killer Hashtag Marketing Campaign

Six Tips for a Killer Hashtag Marketing Campaign | Twitter best practices, engagement and research | Scoop.it
Does your company use hashtag campaigns? Would you like to get the most out of your hashtag campaigns? In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company's history. Social Media Handles & Stats Company: Travelocity Website Blog Facebook - 293,110 followers Twitter - 143,000 followers, @RoamingGnome…
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[Infographic] 5 Surprising Figures you Need to Know to Improve your Twitter Strategy – The Mention Blog

[Infographic] 5 Surprising Figures you Need to Know to Improve your Twitter Strategy – The Mention Blog | Twitter best practices, engagement and research | Scoop.it
Debra Askanase's insight:

Twitter is all about monitoring mentions that don't include your @name, as the data shows (infographic) via @mention.

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16 Twitter Tools for Social Media Marketers : Social Media Examiner

16 Twitter Tools for Social Media Marketers : Social Media Examiner | Twitter best practices, engagement and research | Scoop.it
Social Media Marketing Podcast 186. In this episode Ian Anderson Gray shares sixteen tools for Twitter.
Debra Askanase's insight:
A terrific roundup of Twitter resources, both low-cost and no-cost.
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How to Use Hashtags to Promote Your Cause (On Twitter and Elsewhere)

Debra Askanase's insight:

A great guide for finding, using and promoting #nonprofit hashtags (such as #sm4np and #npcons) from @Kivi Leroux Miller

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How to Build a Winning Twitter Ad Campaign

How to Build a Winning Twitter Ad Campaign | Twitter best practices, engagement and research | Scoop.it
Are you interested in turning Twitter followers into customers? This article shows four key ways to build a successful Twitter ads campaign.
Debra Askanase's insight:

The author walks us through 5 different types of Twitter paid campaigns, how to target the right audience, and how to watch and optimize the campaign.

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12 Nonprofit Call-to-Action Twitter Images to Study and Learn From

12 Nonprofit Call-to-Action Twitter Images to Study and Learn From | Twitter best practices, engagement and research | Scoop.it
It is true that tweets with images receive more engagement, but how much more engagement depends on the quality of the images and if they are properly sized for Twitter (1024  x  512 pixels or a 2:...
Debra Askanase's insight:

Great examples of Twitter infosnaps, calls to action, and graphics from nonprofits.

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How to Find More Customers With Twitter

How to Find More Customers With Twitter | Twitter best practices, engagement and research | Scoop.it
Do you want to find new customers for your business? In this article you'll learn how to find your current and future customers on Twitter.
Debra Askanase's insight:

A GREAT Twitter primer for finding people, including a few tips I highly recommend: using IFTTT and Followerwonk.

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From 5000 to 100000 Followers on Twitter - What I learned - Social Magnets

From 5000 to 100000 Followers on Twitter - What I learned - Social Magnets | Twitter best practices, engagement and research | Scoop.it
What I learned going from 5000 to 100000 followers on Twitter and big thanks to everyone along the way. Ross Quintana - Social Magnets
Debra Askanase's insight:

Some basics here, but solid advice on growing your presence on Twitter

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5 Essential Insights You Can Uncover Using Twitter Analytics

5 Essential Insights You Can Uncover Using Twitter Analytics | Twitter best practices, engagement and research | Scoop.it
Have you played around with Twitter Analytics yet? Here are some important things you can use it to find out.
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Twitter for Business: What Smart Marketers Are Doing With Twitter |

Twitter for Business: What Smart Marketers Are Doing With Twitter | | Twitter best practices, engagement and research | Scoop.it
Social Media Marketing Podcast 132, in this episode Laura Fitton and I explore Twitter for business.
Debra Askanase's insight:

Laura Fitton @pistachio shares her wisdom on businesses doing Twitter right, and advice for every organization.

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The Best Tool To Manage (And Grow) Your Twitter Audience Without Wasting Time

The Best Tool To Manage (And Grow) Your Twitter Audience Without Wasting Time | Twitter best practices, engagement and research | Scoop.it
Debra Askanase's insight:

She swears by Hootsuite (a great tool, one of many that are similar), and offers tips and advice on how to manage and grow your Twitter following and audience.

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Norman Reiss's curator insight, February 13, 2015 9:17 AM

I've also used HootSuite for quite a while

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How Long Does It Take to Plan Facebook, Twitter Content? - eMarketer

How Long Does It Take to Plan Facebook, Twitter Content? - eMarketer | Twitter best practices, engagement and research | Scoop.it
Twitter lives up to its real-time reputation when it comes to content marketing, with recent research finding that marketers are most likely to create content for the site on the same day of distribution. Meanwhile, Facebook planning is most likely to start a month or more in advance. Content marketing goes beyond social, and marketers look at past performance and monitor activity to determine which content to use.
Debra Askanase's insight:

Most marketers plan tweets the same day, while Facebook posts are planned much farther in advance.

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Should you repeat your tweets? Facts and figures from 1M tweets

Should you repeat your tweets? Facts and figures from 1M tweets | Twitter best practices, engagement and research | Scoop.it
It is mainstream that to share a news on Twitter one should repeat it a few times, for the simple reason that your followers aren't up online on twitter all day and that they are likely to miss your great news.
At Wisemetrics we like to look a statistics from lots of data points, and since we have our hand on around 1B tweets, we thought we could get some concrete numbers about if one should repeat tweets.
Debra Askanase's insight:

Data shows t that the ICYMI tweets perform only 86% as well as the initial tweet.

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GwynethJones's curator insight, January 17, 2015 11:23 AM

Interesting! I try not to repeat my Tweets (about a latest blog post or article) more than 3X maybe I need to rethink that!


Then I try and share about other people's tweets and blogs 2X more than I do any shameless self-promotion. You know, trying to pay it forward! LOL

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How Did Promoted Tweets Do During H1 2014? - eMarketer

How Did Promoted Tweets Do During H1 2014? - eMarketer | Twitter best practices, engagement and research | Scoop.it
Promoted Tweets are the most popular Twitter ad format, used by nearly 80% of marketers. But how are they performing? According to recent analysis, average CPM, cost per click and cost per engagement were all up between January and June 2014, especially the last two.
Debra Askanase's insight:

"Nearly 80% of US marketers were using Promoted Tweets" in June 2014. Whoa - really?

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