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How brands can utilize the Twitter header photo | SmartBlogs

How brands can utilize the Twitter header photo | SmartBlogs | Twitter best practices, engagement and research | Scoop.it

Five great ideas for making your Twitter header image stand out and align with your organization. 

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Twitter best practices, engagement and research
A roundup of research, proven tactics and strategies for using Twitter effectively
Curated by Debra Askanase
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Vine's New Loop Count Is Perfect For Advertisers

Vine's New Loop Count Is Perfect For Advertisers | Twitter best practices, engagement and research | Scoop.it
Vine's format was always tantalizing to advertisers. Its six-second loop was just long enough for one idea, one recurring message, or one jingle. And while Vine, which Twitter launched in early 2013, might not have grown into something mainstream users turned to often, it was gold to creative types: comedians, stop-motion [...]
Debra Askanase's insight:

Great new data point for those using Vine on Twitter!

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Say Hello to Animated GIFs on Twitter

Everything a marketer needs to know about Twitter's new ability to support animated GIFs on Twitter.com, iPhone, and Android.
Debra Askanase's insight:

Yep, it's here. How to add an animated GIF to Twitter, why it will increase leads, and more.

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Twitter Now Rolling Out Its Facebook-Like Profile Redesign

Twitter Now Rolling Out Its Facebook-Like Profile Redesign | Twitter best practices, engagement and research | Scoop.it
Starting today, Twitter is gradually rolling out a major redesign of user profiles.
Debra Askanase's insight:

Go to twitter.com/flotus to see what the new design will look like for all. You can see the continued prominence of images in tweets.

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27 Resources for Nonprofits on Twitter - Media Cause

27 Resources for Nonprofits on Twitter - Media Cause | Twitter best practices, engagement and research | Scoop.it
It can be hard to sift through all of the noise to find useful resources for nonprofits on Twitter. We're here to help.
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What Type of Content Gets Shared the Most on Twitter?

What Type of Content Gets Shared the Most on Twitter? | Twitter best practices, engagement and research | Scoop.it
Have you ever wondered what type of content you should be creating for Twitter? Whether it is blog posts, quotes, memes, there has to be a content type that
Debra Askanase's insight:

Fabulous tips here, based on analysis of almost 400K tweets. Includes which content resonates more, text vs. image-based tweets, video vs. image retweets, etc.

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5 Tips for Planning Twitter Ads From Top Brand Marketers | Simply Measured

5 Tips for Planning Twitter Ads From Top Brand Marketers | Simply Measured | Twitter best practices, engagement and research | Scoop.it
If you read our latest Twitter study, you’re now armed with lots of stats on how top brand marketers are using Twitter to drive brand awareness and engagement (and if you didn’t read it, you definitely should). It also offers tips for how marketers...
Debra Askanase's insight:

Include photos and links, and use keyword targeting

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Study: Photos Generate More Retweets on Twitter - Online Fundraising, Advocacy, and Social Media -

Study: Photos Generate More Retweets on Twitter - Online Fundraising, Advocacy, and Social Media - | Twitter best practices, engagement and research | Scoop.it
Past studies have said that sharing photos on Facebook sparks engagement. According to a new study...
Debra Askanase's insight:

Basically, tweet an image and it is likely to be RTed but ONLY if it is twitpic. Apparently Twitter users don't like RTing Instagram or FB images. Go figure!

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Visualize your Twitter followers in 3 fairly easy -- and totally free -- steps

Visualize your Twitter followers in 3 fairly easy -- and totally free -- steps | Twitter best practices, engagement and research | Scoop.it
If you’ve ever wanted to see who follows you on Twitter, where they live and what they do, but don’t have a clue how to utilize the Twitter API, it’s your lucky day.

Via Beth Kanter, Norman Reiss
Debra Askanase's insight:

GREAT resource!!

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Beth Kanter's curator insight, September 16, 2013 10:33 AM

Another tool to visualize your Twitter network - wonky

Norman Reiss's curator insight, September 17, 2013 6:40 AM

Interesting tool!

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The State of Twitter in 2013 [INFOGRAPHIC]

The State of Twitter in 2013 [INFOGRAPHIC] | Twitter best practices, engagement and research | Scoop.it
Since its inception over seven years ago, Twitter has built a community of over 200 million monthly active users, and over 170 billion tweets have been posted in total.

On average, users spend 170 minutes on the site each month and have 208 followers. Twitter is also undergoing a mobile revolution with 80% of its users accessing the site via a mobile device. 63% of brands use multiple Twitter accounts, with YouTube leading the way as the most-followed brand with 33 million followers...


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9Dotstrategies's curator insight, September 11, 2013 8:12 PM

About the State of Twitter in  2013....

 

Mehdi BH's comment, September 12, 2013 2:03 AM
Interesting !
Samantha Kelly's curator insight, September 14, 2013 4:32 AM

Twitter has changed my life and opened up a whole new world! In Ireland there are over 81k active users.

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Twitter Use Rises Across US Age Groups

Twitter Use Rises Across US Age Groups | Twitter best practices, engagement and research | Scoop.it
Twitter reached 18% of web users in May, according to research, with growth most pronounced among those between 30 and 49 years old. There are some demographic differences in Twitter use vs. social network use overall.
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The Complete Guide To Hashtag Etiquette [INFOGRAPHIC] - AllTwitter

The Complete Guide To Hashtag Etiquette [INFOGRAPHIC] - AllTwitter | Twitter best practices, engagement and research | Scoop.it
The Complete Guide To Hashtag Etiquette [INFOGRAPHIC]
Debra Askanase's insight:

Some basic hashtage etiquette practices for creating and using hashtags

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Debra Askanase's curator insight, July 15, 2013 8:46 AM

Some basic hashtag etiquette tips for creating them and using them.

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Why brands fail to connect with Twitter users - iMediaConnection.com

Why brands fail to connect with Twitter users - iMediaConnection.com | Twitter best practices, engagement and research | Scoop.it
Debra Askanase's insight:

How to redirect misused hashtags, manage keyword detection and example from KFC of driving new hashtags for tracking.

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39 Stunning & Creative Facebook Timeline Cover Photos

39 Stunning & Creative Facebook Timeline Cover Photos | Twitter best practices, engagement and research | Scoop.it
Timeline has been compulsory for all brands for 10 days now and love it or hate it, it’s something we’ve all got to work with. Some brands have thrown up random photos for the cover image while oth...

Via Susan Kay Daniels, Jay Perkins
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Susan Kay Daniels's curator insight, May 27, 2013 8:48 AM

A tip of the hat to lighthouseinsights.in for this fabulous post. It gives me good ideas on how to stick to the 20% Facebook cover rule. Pictures really do convey 1,000 words!

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

 

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The Ultimate Guide to Embedding Social Media Posts on Your Website

The Ultimate Guide to Embedding Social Media Posts on Your Website | Twitter best practices, engagement and research | Scoop.it
The ultimate, step-by-step guide to embedding social media posts on your website for Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare.
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gwynethjones's curator insight, June 27, 5:49 AM

Super cool!

I created a How to Embed Tweet comic


but this has it ALL!

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4 Cool Little Things to Do With the New Twitter Profile [SlideShare]

4 Cool Little Things to Do With the New Twitter Profile [SlideShare] | Twitter best practices, engagement and research | Scoop.it
Twitter's new profile is now a reality for all Twitter users. Discover 4 cool ways you can take advantage of the new profile layout and features.
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Sample Twitter Editorial Calendar

Sample Twitter Editorial Calendar | Twitter best practices, engagement and research | Scoop.it
Debra Askanase's insight:

Sample Twitter planning tool for tweets in April - May. European-focused, but great idea for a Twitter editorial calendar that captures popular cultural moments. https://twitter.twimg.com/OwnTheMoment

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#CommBuild: Live Tweeting An Event (with image, tweets) · jcbivins

It's conference season, so what better time to share your best advice for live Tweeting an event?
Debra Askanase's insight:

If you've ever thought about live-tweeting an event, this storify of the @commbuild Twitter chat (Topic: Live-Tweeting Events) covers it all. h/t @jcbivins

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Best Studies On How To Get More ReTweets - Online Fundraising, Advocacy, and Social Media -

Best Studies On How To Get More ReTweets - Online Fundraising, Advocacy, and Social Media - | Twitter best practices, engagement and research | Scoop.it
It’s hard to believe that seven years after Twitter launched, organizations are still vy...
Debra Askanase's insight:

Which calls to action work (Please Help and Please RT works) and which don't (exclamation points don't help you get RTs), plus other goodies to use in your Twitter practice.

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The Complete Guide to Twitter Lingo

The Complete Guide to Twitter Lingo | Twitter best practices, engagement and research | Scoop.it
Take a look through our handy list of Twitter lingo for a complete glossary of terms you may come across in tweets.
Debra Askanase's insight:

ICYMI: Twitter lingo guide for everyone, including lots of acronyms your mom definitely doesn't know.

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EdTechSandyK's curator insight, October 25, 2013 4:09 AM

There are some codes/abbreviations here that I don't see often or never see in the edutwitter world, but it's great to peruse this list in case something comes up. I have started to see "ICYMI" and now I know what that means!

KB...Konnected's curator insight, October 25, 2013 8:15 AM

Certainly a good resource to keep on hand.

Sandra Carswell's curator insight, October 30, 2013 7:29 PM

Great resource for new Tweeters!

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The Beginner's Guide to the Hashtag

The Beginner's Guide to the Hashtag | Twitter best practices, engagement and research | Scoop.it
If you're new to social media, hashtags may seem mystifying. But with our beginner's guide, you'll be hashtagging like a pro in no time.

Debra Askanase's insight:

Good general "why" and "how" for hashtag/Twitter newbies

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Hashtags Make Your Facebook Posts Less Likely To Go Viral

Hashtags Make Your Facebook Posts Less Likely To Go Viral | Twitter best practices, engagement and research | Scoop.it
The Facebook analytics firm EdgeRank Checker has published the results of a new study that finds posts including hashtags are actually less likely to...
Debra Askanase's insight:

Hashtags on twitter = more likely to go viral, but hashtags on Facebook = less likely to go viral!

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Debra Askanase's curator insight, September 15, 2013 11:52 AM

Hashtags on Facebook = less likely to go viral, but hashtags on twitter = more likely!

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With a tweet, Twitter kicks off next big tech IPO

With a tweet, Twitter kicks off next big tech IPO | Twitter best practices, engagement and research | Scoop.it

Click here to edit the content

Debra Askanase's insight:

Not necessary "research and best practices" but BIG NEWS. Initial IPO soon for Twitter.

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New Twitter Analytics, 10 Quick Metrics You Can Use Today

New Twitter Analytics, 10 Quick Metrics You Can Use Today | Twitter best practices, engagement and research | Scoop.it
Twitter recently opened up their analytics product to anyone with a Twitter login. Previously it was reserved for Twitter ad customers only.
The Twitter Analytics product is actually only accessible through the Twitter ad tool.
Debra Askanase's insight:

What you should look for in the new Twitter analtytics, spelled out clearly for you.

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Norman Reiss's curator insight, July 17, 2013 6:45 AM

Finally Twitter offers some analytics, although not as much as Facebook (yet)

TheSoulfulEMU's comment, August 4, 2013 12:43 PM
Gr8 share! Thank You so much!
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TweetChat has a New Home and a New Purpose

TweetChat has a New Home and a New Purpose | Twitter best practices, engagement and research | Scoop.it
  TweetChat.com has a new owner: Internet Media Labs. Since the day an ominous message appeared across the top of TweetChat.com — "Twitter is changing the way services like @TweetChat deliver ...

Via Naomi Assaraf
Debra Askanase's insight:

TweetChat has been absorbed by OneQube's SmartChat.

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Naomi Assaraf's curator insight, June 6, 2013 9:41 AM

As of June 10th: Twitter API restrictions are shutting down TweetChat, sad but as they say: "Now TweetChat has passed the torch on to SmartStream, and we are humbled and pleased to carry it on.  TweetChat will shut down as a chat platform June 10, as planned, but will relaunch June 11 as a content hub for everything about Twitter Chats and hashtags."

I think this might actually proliferate G Hangouts and give Google the break it's been looking for in social.   

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Billions of Geotagged Tweets Visualized in Twitter's Amazing Maps

Billions of Geotagged Tweets Visualized in Twitter's Amazing Maps | Twitter best practices, engagement and research | Scoop.it

Ever wonder what it would look like to plot every single geotagged tweet since 2009 on a map? Twitter has done just that.

 

Twitter posted these maps of Europe, New York City, Tokyo and Istanbul on its blog Friday. They use billions of geotagged tweets: Every dot represents a tweet, with the brighter colors showing a higher concentration of tweets. It's pretty amazing how the mapped-out tweets clearly match with population centers, highways and the like — though perhaps that's obvious.


Via Lauren Moss
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Neil Ferree's curator insight, June 2, 2013 10:04 AM

Some smart guy said Twitter is not a Technology • It's a Conversation and will ocurr with or without you and knowing where the conversation is happening can be very useful to online marketers who use Twitter

Robin Martin's curator insight, June 5, 2013 8:25 AM

Wow.