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Twitter best practices, engagement and research
A roundup of research, proven tactics and strategies for using Twitter effectively
Curated by Debra Askanase
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5 Essential Insights You Can Uncover Using Twitter Analytics

5 Essential Insights You Can Uncover Using Twitter Analytics | Twitter best practices, engagement and research | Scoop.it
Have you played around with Twitter Analytics yet? Here are some important things you can use it to find out.
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Twitter for Business: What Smart Marketers Are Doing With Twitter |

Twitter for Business: What Smart Marketers Are Doing With Twitter | | Twitter best practices, engagement and research | Scoop.it
Social Media Marketing Podcast 132, in this episode Laura Fitton and I explore Twitter for business.
Debra Askanase's insight:

Laura Fitton @pistachio shares her wisdom on businesses doing Twitter right, and advice for every organization.

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The Best Tool To Manage (And Grow) Your Twitter Audience Without Wasting Time

The Best Tool To Manage (And Grow) Your Twitter Audience Without Wasting Time | Twitter best practices, engagement and research | Scoop.it
Debra Askanase's insight:

She swears by Hootsuite (a great tool, one of many that are similar), and offers tips and advice on how to manage and grow your Twitter following and audience.

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Norman Reiss's curator insight, February 13, 9:17 AM

I've also used HootSuite for quite a while

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How Long Does It Take to Plan Facebook, Twitter Content? - eMarketer

How Long Does It Take to Plan Facebook, Twitter Content? - eMarketer | Twitter best practices, engagement and research | Scoop.it
Twitter lives up to its real-time reputation when it comes to content marketing, with recent research finding that marketers are most likely to create content for the site on the same day of distribution. Meanwhile, Facebook planning is most likely to start a month or more in advance. Content marketing goes beyond social, and marketers look at past performance and monitor activity to determine which content to use.
Debra Askanase's insight:

Most marketers plan tweets the same day, while Facebook posts are planned much farther in advance.

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Should you repeat your tweets? Facts and figures from 1M tweets

Should you repeat your tweets? Facts and figures from 1M tweets | Twitter best practices, engagement and research | Scoop.it
It is mainstream that to share a news on Twitter one should repeat it a few times, for the simple reason that your followers aren't up online on twitter all day and that they are likely to miss your great news.
At Wisemetrics we like to look a statistics from lots of data points, and since we have our hand on around 1B tweets, we thought we could get some concrete numbers about if one should repeat tweets.
Debra Askanase's insight:

Data shows t that the ICYMI tweets perform only 86% as well as the initial tweet.

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GwynethJones's curator insight, January 17, 11:23 AM

Interesting! I try not to repeat my Tweets (about a latest blog post or article) more than 3X maybe I need to rethink that!


Then I try and share about other people's tweets and blogs 2X more than I do any shameless self-promotion. You know, trying to pay it forward! LOL

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How Did Promoted Tweets Do During H1 2014? - eMarketer

How Did Promoted Tweets Do During H1 2014? - eMarketer | Twitter best practices, engagement and research | Scoop.it
Promoted Tweets are the most popular Twitter ad format, used by nearly 80% of marketers. But how are they performing? According to recent analysis, average CPM, cost per click and cost per engagement were all up between January and June 2014, especially the last two.
Debra Askanase's insight:

"Nearly 80% of US marketers were using Promoted Tweets" in June 2014. Whoa - really?

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A Dr. Seuss-Inspired Guide to Twitter

Debra Askanase's insight:

A fun, Dr. Seuss-inspired guide for beginners to Twitter!

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Nearly 40 million Twitter users never log in directly to the site or mobile app

Nearly 40 million Twitter users never log in directly to the site or mobile app | Twitter best practices, engagement and research | Scoop.it
Nearly 40 million of Twitter's 271 million active users never see the ads that Twitter sells--and that audience is growing quickly, while growth of users that do see ads is slowing.
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Vine's New Loop Count Is Perfect For Advertisers

Vine's New Loop Count Is Perfect For Advertisers | Twitter best practices, engagement and research | Scoop.it
Vine's format was always tantalizing to advertisers. Its six-second loop was just long enough for one idea, one recurring message, or one jingle. And while Vine, which Twitter launched in early 2013, might not have grown into something mainstream users turned to often, it was gold to creative types: comedians, stop-motion [...]
Debra Askanase's insight:

Great new data point for those using Vine on Twitter!

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Say Hello to Animated GIFs on Twitter

Everything a marketer needs to know about Twitter's new ability to support animated GIFs on Twitter.com, iPhone, and Android.
Debra Askanase's insight:

Yep, it's here. How to add an animated GIF to Twitter, why it will increase leads, and more.

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Twitter Now Rolling Out Its Facebook-Like Profile Redesign

Twitter Now Rolling Out Its Facebook-Like Profile Redesign | Twitter best practices, engagement and research | Scoop.it
Starting today, Twitter is gradually rolling out a major redesign of user profiles.
Debra Askanase's insight:

Go to twitter.com/flotus to see what the new design will look like for all. You can see the continued prominence of images in tweets.

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27 Resources for Nonprofits on Twitter - Media Cause

27 Resources for Nonprofits on Twitter - Media Cause | Twitter best practices, engagement and research | Scoop.it
It can be hard to sift through all of the noise to find useful resources for nonprofits on Twitter. We're here to help.
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What Type of Content Gets Shared the Most on Twitter?

What Type of Content Gets Shared the Most on Twitter? | Twitter best practices, engagement and research | Scoop.it
Have you ever wondered what type of content you should be creating for Twitter? Whether it is blog posts, quotes, memes, there has to be a content type that
Debra Askanase's insight:

Fabulous tips here, based on analysis of almost 400K tweets. Includes which content resonates more, text vs. image-based tweets, video vs. image retweets, etc.

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This tool could make your tweets more popular

This tool could make your tweets more popular | Twitter best practices, engagement and research | Scoop.it
Style may trump substance when it comes to Twitter popularity, according to a group of researchers at Cornell University.
Debra Askanase's insight:

Data from Cornell researchers confirms that the "please retweet" phrasing does increase RTs, and also giving a tweet a negative or positive spins makes it more retweetable. Lots of good, data-based recommendations in this article

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How to Send Group Direct Messages on Twitter [Quick Tip]

How to Send Group Direct Messages on Twitter [Quick Tip] | Twitter best practices, engagement and research | Scoop.it
Learn all about Twitter's new group messaging feature and how to use it yourself.
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10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC]

10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC] | Twitter best practices, engagement and research | Scoop.it
Debra Askanase's insight:

Study from Twitter about why fans follow twitter brands. No surprise it's about promotions and products/services.

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donhornsby's curator insight, February 4, 9:51 AM

If you’re anything like 52 percent of consumers it’s to be notified of special offers and promotions, while 33 percent click “follow” on the hope that they’ll be getting some freebies.

 

30 percent expect access to exclusive content, while just two in five (38 percent) are current customers. This visual from Twitter looks at 10 reasons why people follow brands on the social network.

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6 Ways to Improve Your Twitter Marketing Results |

6 Ways to Improve Your Twitter Marketing Results | | Twitter best practices, engagement and research | Scoop.it
Are you satisfied with the results from your Twitter marketing? This articles share six ways to optimize your Twitter activities.
Debra Askanase's insight:

One of the biggest insights for me was the combination of Twitter lead gen cards and pinned tweets to add a sign-up form tweet at the top of your Twitter profile feed (as a pinned tweet). Other tips from Social Media Examiner are here, too.

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Six Tips for a Killer Hashtag Marketing Campaign

Six Tips for a Killer Hashtag Marketing Campaign | Twitter best practices, engagement and research | Scoop.it
Does your company use hashtag campaigns? Would you like to get the most out of your hashtag campaigns? In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company's history. Social Media Handles & Stats Company: Travelocity Website Blog Facebook - 293,110 followers Twitter - 143,000 followers, @RoamingGnome…
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[Infographic] 5 Surprising Figures you Need to Know to Improve your Twitter Strategy – The Mention Blog

[Infographic] 5 Surprising Figures you Need to Know to Improve your Twitter Strategy – The Mention Blog | Twitter best practices, engagement and research | Scoop.it
Debra Askanase's insight:

Twitter is all about monitoring mentions that don't include your @name, as the data shows (infographic) via @mention.

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5 Data-Backed Twitter Tips You Should Know

5 Data-Backed Twitter Tips You Should Know | Twitter best practices, engagement and research | Scoop.it
Learn what data says you should (and shouldn't) tweet if you want to grow your business on Twitter.
Debra Askanase's insight:

Including: tweeting a stat is great for reach but not post clicks, via @hubspot research

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How to Split Test Your Twitter Marketing |

How to Split Test Your Twitter Marketing | | Twitter best practices, engagement and research | Scoop.it
Split testing your social media updates. Learn how to split test tweets to improve your Twitter marketing results and use this tactic on other social platforms
Debra Askanase's insight:

A simple test ti figure out which times or which tweets are most effective! Post a tweet with a link but use a bitly link. Then schedule the tweet for a few times,  using different bitly links each time. Finally, check which bitly links garnered the most clicks. Voila!

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The Ultimate Guide to Embedding Social Media Posts on Your Website

The Ultimate Guide to Embedding Social Media Posts on Your Website | Twitter best practices, engagement and research | Scoop.it
The ultimate, step-by-step guide to embedding social media posts on your website for Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare.
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GwynethJones's curator insight, June 27, 2014 8:49 AM

Super cool!

I created a How to Embed Tweet comic


but this has it ALL!

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4 Cool Little Things to Do With the New Twitter Profile [SlideShare]

4 Cool Little Things to Do With the New Twitter Profile [SlideShare] | Twitter best practices, engagement and research | Scoop.it
Twitter's new profile is now a reality for all Twitter users. Discover 4 cool ways you can take advantage of the new profile layout and features.
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Sample Twitter Editorial Calendar

Sample Twitter Editorial Calendar | Twitter best practices, engagement and research | Scoop.it
Debra Askanase's insight:

Sample Twitter planning tool for tweets in April - May. European-focused, but great idea for a Twitter editorial calendar that captures popular cultural moments. https://twitter.twimg.com/OwnTheMoment

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#CommBuild: Live Tweeting An Event (with image, tweets) · jcbivins

It's conference season, so what better time to share your best advice for live Tweeting an event?
Debra Askanase's insight:

If you've ever thought about live-tweeting an event, this storify of the @commbuild Twitter chat (Topic: Live-Tweeting Events) covers it all. h/t @jcbivins

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