Twitter best practices, engagement and research
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A roundup of research, proven tactics and strategies for using Twitter effectively
Curated by Debra Askanase
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[Infographic] Exclamation Points Get More Retweets, but Fewer Clicks | Dan Zarrella

[Infographic] Exclamation Points Get More Retweets, but Fewer Clicks | Dan Zarrella | Twitter best practices, engagement and research | Scoop.it
For more social media data like this, order my latest book The Science of Marketing now! In response to a tweeted question from Rand Fishkin I decided to
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Facebook Graph Search – Five Things Nonprofits Need to Know

Facebook Graph Search – Five Things Nonprofits Need to Know | Twitter best practices, engagement and research | Scoop.it
Facebook Graph Search is very different from Google search. With Graph Search, you combine a keyword search with friends who've shared content on Facebook related to that search.
Debra Askanase's insight:

Five simple things to remember and know moving forward with your Facebook strategy, via @johnhaydon.

Norman Reiss's curator insight, April 23, 9:15 AM

Great insights from Debra

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Five Types of Tweets Nonprofits Should Never Post on Twitter

Five Types of Tweets Nonprofits Should Never Post on Twitter | Twitter best practices, engagement and research | Scoop.it
If your nonprofit is not getting retweeted on Twitter, then you haven't yet found your Twitter voice. Retweets ensure increased exposure of your nonprofit's avatar which ultimately results in more ...
Debra Askanase's insight:

Did you know that tweets with semicolons are rarely retweeted? Five good practices for tweeting from @nonprofitorgs

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Demographics Vary Across Social Networks - eMarketer

Demographics Vary Across Social Networks - eMarketer | Twitter best practices, engagement and research | Scoop.it
Who is using social platforms such as Twitter, Pinterest and Instagram? A study finds that white internet users are most likely to use Pinterest and least likely to use Twitter.
Debra Askanase's insight:

Twitter demographics, also Instagram and Internet demographics

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Nonprofits Drive the Message Through Social Conversations - eMarketer

Nonprofits Drive the Message Through Social Conversations - eMarketer | Twitter best practices, engagement and research | Scoop.it

"Compared to other small businesses surveyed by Vertical Response, nonporfits were even more likely to be present on social media channels, and had greater frequency of posting."

Debra Askanase's insight:

Lots of great data in this report about how much time nonprofits are spending on social media channels, and which channels.

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Social Authority: Our Measure of Twitter Influence

Social Authority: Our Measure of Twitter Influence | Twitter best practices, engagement and research | Scoop.it

"...a good rule of thumb: consider a 10:1 ratio when it comes to clicks and retweets. That is, if a tweet gets 10 retweets, it’s probably garnering about 100 clicks."

Debra Askanase's insight:

Tons of great insights from Twitter data about RTs, length of a tweet (18 minutes), tweet authority, and more. Also, SEOMoz is launching a new influence counter.

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What is the Best Time to Post in Social Media?

What is the Best Time to Post in Social Media? | Twitter best practices, engagement and research | Scoop.it
Social Media - But is there an ultimate answer the perfect time to post? Time may or may not be on your side, but it is at your disposal and direction.
Debra Askanase's insight:

Pick a slow time with user vigilence. Some times are suggested but the most definitive answer is to look at your own followers and content.

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Twitter Active Users in Arab World - English | Visual.ly

Twitter Active Users in Arab World - English | Visual.ly | Twitter best practices, engagement and research | Scoop.it
Twitter active users in Arab countries March 2012
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Twitter's downloadable archive: A hands-on tour | PCWorld

Twitter's downloadable archive: A hands-on tour | PCWorld | Twitter best practices, engagement and research | Scoop.it
If you've wanted your entire tweeting life available anytime anywhere, here's how to get started
Debra Askanase's insight:

How to download your personal Twitter archive. Note: this is not yet available to all Twitter users (like me, for example!)

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10 Mistakes People Make With Twitter

A solidly good list to start with...what would you add?

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10 Easy Ways To Optimize Your Twitter Strategy

10 Easy Ways To Optimize Your Twitter Strategy | Twitter best practices, engagement and research | Scoop.it

What if we were to tell you there’s a free method of connecting with over 500 million internet users, 140 million of whom live in the United States? With no cost other than your time, you can define your brand, gain customers, scope out your competitions’ leads and even perform market research.


Twitter is among the most powerful tools for growing and defining your brand. The micro-blogging platform has grown into an international wealth of user-generated content that could offer insight into what your clients really want or help you connect with industry thought-leaders.

 

We’ve compiled 10 of the most effective ways to get started on Twitter.

 


Via Tocquigny, MordecaiHoltz
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50+ Creative Twitter Headers for Your Inspiration | Social @ Blogging Tracker

50+ Creative Twitter Headers for Your Inspiration | Social @ Blogging Tracker | Twitter best practices, engagement and research | Scoop.it
Get inspired by these 50+ twitter header examples and learn to stand out from your competitors. Create the 'WOW' factor your Twitter page needs for brand visibility.
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How brands can utilize the Twitter header photo | SmartBlogs

How brands can utilize the Twitter header photo | SmartBlogs | Twitter best practices, engagement and research | Scoop.it

Five great ideas for making your Twitter header image stand out and align with your organization. 

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Twitter Vines Get Shared 4x More Than Online Video

Twitter Vines Get Shared 4x More Than Online Video | Twitter best practices, engagement and research | Scoop.it
Marketers love them some Twitter Vines—and for good reason, it turns out.
gwynethjones's curator insight, May 13, 10:47 PM

:LOVE Me some Vine!

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Study: Twitter Becoming Mostly Mobile | Mobile Marketing Watch

Study: Twitter Becoming Mostly Mobile | Mobile Marketing Watch | Twitter best practices, engagement and research | Scoop.it
According to the findings presented in freshly published study on social media usage, Twitter users are quickly migrating away from PCs and moving over to
Debra Askanase's insight:

The proportion of Twitter users using a mobile devide rose from 56% to 71%. In other words, Twitter users are using it on the fly, immediately, and from smart phones.

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Twitter Stats You Need To Know and Tips to Get More Clicks - Online Fundraising, Advocacy, and Social Media -

Twitter Stats You Need To Know and Tips to Get More Clicks - Online Fundraising, Advocacy, and Social Media - | Twitter best practices, engagement and research | Scoop.it
A lot of organizations focus more of their engagement efforts on Facebook than Twitter. I think th...
Debra Askanase's insight:

Includes infographic on How to Get More Clicks on Twitter by Hubspot's Dan Zarella.

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Twitter Killing TweetDeck for iPhone and Android

Twitter Killing TweetDeck for iPhone and Android | Twitter best practices, engagement and research | Scoop.it
Twitter will shut down multiple TweetDeck apps to focus on the product's web-based version, the microblogging service announced Monday.
Debra Askanase's insight:

RIP TweetDeck AIR (the app so many of us use on our laptop), TweetDeck for Android and iPhone. It will move to an entirely web-based experience now. Time to shore up those Twitter lists and make sure they are feeding into the columns you want.

Norman Reiss's curator insight, March 11, 9:20 AM

Fortunately, HootSuite is still available

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The Social Media News Ticker: Pay to Promote Friends’ Posts on Facebook, Posterous Shutting Down

The Social Media News Ticker: Pay to Promote Friends’ Posts on Facebook, Posterous Shutting Down | Twitter best practices, engagement and research | Scoop.it
Here’s your quick weekly summary of all the latest social media news, including changes and new features for Twitter and Facebook, plus Posterous shut...
Debra Askanase's insight:

Lots of great info about new features for Twitter (filtering tweets, follow button on videos)

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Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Twitter to Launch New Ad API, and Other Marketing Stories of the Week | Twitter best practices, engagement and research | Scoop.it
Read through the most interesting inbound marketing stories from the past week.
Debra Askanase's insight:

Twitter's new ad API could allow marketers to run targeted ads, similar to targeted Facebook ads.

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9 Consumer Social Media Habits You Need to Know, Research | Social Media Examiner

9 Consumer Social Media Habits You Need to Know, Research | Social Media Examiner | Twitter best practices, engagement and research | Scoop.it
This recent social media research provides insights about consumer behavior based and key takeaways that you can apply for your own business.
Debra Askanase's insight:

Twitter drives new and more engaged users, and 43% of Americans hear about news from Twitter.

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6 Twitter Analytics Tools to Improve Your Marketing

6 Twitter Analytics Tools to Improve Your Marketing | Twitter best practices, engagement and research | Scoop.it
Do you know if your Twitter marketing is working? Monitoring and analyzing your Twitter projects can be challenging. With the right metrics, you can impro
Debra Askanase's insight:

Some good tools to use with Twitter, including Buffer, URL shorteners, SocialBro (which I use), and others.

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Twitter Archive Is a Re-Gift in Bad Packaging

Twitter Archive Is a Re-Gift in Bad Packaging | Twitter best practices, engagement and research | Scoop.it
Twitter is finally giving members their full archives, but in the least usable form possible.
Debra Askanase's insight:

Twitter will give you your archived tweets as a zip file, offline.

Shoshana Fanizza's comment, December 24, 2012 12:08 PM
I do not have this option yet. It is discouraging when an announcement of a service, albeit a poorly executed one, is not available to everyone yet.
Debra Askanase's comment, December 24, 2012 12:20 PM
I do not have that option, either, and I feel your frustration. I'm about to load another article that talks about how to specifically download one's tweet archive. Notably, in step two, I'm missing the critical Downaload Your Archive setting...
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30 Twitter Community Management Tips | Social Media Today

30 Twitter Community Management Tips | Social Media Today | Twitter best practices, engagement and research | Scoop.it
Community Management on Twitter is all about the people we are following, those following us, and the people who are talking about us and our business with whom we are not yet connected.
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Twitter for Nonprofits: It's Who (Not Just How Many) You Know - The Nonprofit Quarterly

Twitter for Nonprofits: It's Who (Not Just How Many) You Know - The Nonprofit Quarterly | Twitter best practices, engagement and research | Scoop.it
Twitter for Nonprofits: It's Who (Not Just How Many) You KnowThe Nonprofit QuarterlyTwitter can do some great things for nonprofit organizations that take the time to understand what you can do with it—and what you shouldn't do with it.

Via Ritu Sharma
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How to: Find out when your best time to tweet on twitter | Ask Aaron Lee

How to: Find out when your best time to tweet on twitter | Ask Aaron Lee | Twitter best practices, engagement and research | Scoop.it
How to: Find out when is your best time to tweet on Twitter account and optimise your Twitter account.
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