Today it’s very, very easy to pretend to care about something. The election, racism, pro-democracy uprisings. These causes are noble, and most of the people supporting them are lazy. Today, let’s remember what giving a shit really looks like. Hint: not your Twitter picture.
Twitter, Facebook and other means of quick chatting have proven useful, especially over the past year — it’s doubtful Egyptian revolution or Occupy Wall Street would have gained traction so quickly without them. But those using 140 characters to spread the word of an impromptu rally or secret police crackdown are in the tiniest of majorities. The rest of us are fakers — half-arsed retweet activists, who “support” Iranian dissent or “raise awareness” about homophobia with the same zeal that we click Like on a video of two cute cats playing with an alligator.