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The Science behind viral stories on the Web

The Science behind viral stories on the Web | Tweetery | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"


Via Gregg Morris, Guillaume Decugis
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APIntd's curator insight, March 10, 2014 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 2014 5:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 2014 6:54 AM

Good Read

Rescooped by Paul McKillop from Learning With Social Media Tools & Mobile
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The Teacher’s Quick Guide To Educational Twitter Hashtags

The Teacher’s Quick Guide To Educational Twitter Hashtags | Tweetery | Scoop.it

Twitter has become a massive hit in education and it’s too big to ignore. So that’s why we helped assemble the 2012 A-Z Guide To Twitter Hashtags. It’s been an invaluable resource for educators around the world.


Via Ilkka Olander
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Rescooped by Paul McKillop from Understanding Social Media
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How To Build A Smart Social Media Strategy

How To Build A Smart Social Media Strategy | Tweetery | Scoop.it
 
How to Protect Your Screenplay 
 
by C.J. Perry
 
Finally, you have completed your script. After countless drafts, workshops, and merciless editing sessions, you now have a correctly formatted, workable manuscript.

Via Salah ALhaj Ahmed
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