Over-the-top services will overtake IPTV by 2013 and then leave it quickly behind, reaching a subscriber base of 380 million by 2015, according to research by Informa Telecoms & Media. (OTT video to overtake IPTV by 2013 http://goo.gl/fb/jQZ98)
We refuse to be surprised that the next Boxee Box update isn't actually arriving by the end of March, but just to tide us over (Yay >> Boxee details next Box update with iPad support and more in May http://t.co/iwwLw0B via @engadget)
Online has once again proved itself to be a resilient and increasingly attractive medium for UK advertisers, with double-digit growth in spend propelled by display in 2010. Online viewing: rising popularity of display ads in video, social media and mobile boosts internet spend
Online viewing: rising popularity of display ads in video, social media and mobile boosts internet spend
The bi-annual study from the Internet Advertising Bureau (IAB) and PwC, highlights that many marketers have placed online channels front and centre of their ad campaigns.
The rising popularity of display ads in video, social media and mobile, have helped total internet spend grow 12.8% on a like-for-like basis to break the £4bn barrier, as detailed in Marketing today.
eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics.
As the business marketplace continues to integrate social technology, it’s tempting to say that the arrival of social media is as revolutionary as the digital revolution was ten years ago. It’s also tempting to think that social media agencies will rob traditional media companies, whether they are advertising agencies or PR firms, of a large share of their clients ad spend just as digital companies have done. But such an outlook overlooks one key fact: social media needs powerful storytelling to thrive, just as brand storytellers must now embrace social media. Here’s why.
Samsung will next week begin the next TV revolution, releasing panels that not only have internet connectivity for widgets and apps, but also an open internet browser for consumers to surf the web. Called Smart Hub, this interface will take over from the Internet@TV platform that was introduced with Samsung’s first 3D TV range.
Morgan Stanley analyst Katy Huberty said in a research report to the investors that apple is developing the smart TV sample machine to enhance the influence on the TV market. (Apple is developing the Smart TV http://dlvr.it/Ln7Cs)
Tablets and their not-too-distant relatives, ereaders, have become prized platforms for consuming digital media. 2010 sales of both types of device were strong, according to International Data Corporation (IDC). Worldwide, 10.1 million tablets were shipped in Q4, up from 4.5 million in Q3. Ereader shipments rose from 3 million in 2009 to 12.8 million in 2010. eMarketer estimates worldwide tablet sales will reach 24 million this year, about 80% of which will be iPads.
Screen Media ventures into streaming movies with Popcornflix.com and has tapped into the streaming movie growth by launching an ad-supported online digital platform for delivery of free movies. The service will feature more than 1,500 titles from The Private Lives of Pippa Lee to Sherrybaby.
The scheme is to draw from Screen Media’s library, “The platform enables Screen Media to leverage its vast film library and industry partnerships to aggressively expand its extensive digital distribution through a new on-demand, online, digital platform,” David Fannon, executive VP at Screen Media told The Hollywood Reporter. “New titles are continually being added to Popcornflix, and the site will offer more than 1,000 titles by the end of the year.”
I have been trying to find a really simple metaphor for clients, students and other industry professionals to help them better understand the complex world of multi-platform. Also completing the last few chapters of my Networked Media Storytelling book I needed a big but simple metaphor. One of the biggest issues I have faced over the years is rooted in the question “I tell stories on one or two platforms why do I need to reach out onto other platforms and how?”.
Google is testing a new television programming search service in conjunction with Dish Network, according to The Wall Street Journal. (CheckOut @NetSparsh: Is Google Search Coming to Your TV? - Is Google Search Coming to Your TV? Google is... http://tinyurl.com/3y8jmex)
Brands must start thinking seriously about the ad opportunities that will arise once web-connected TVs achieve mass take-up. (Brands must prepare for the web-connected TV explosion | Opinion | New Media Age http://t.co/eF49Q1M via @AddThis)
Red Bull, the drinks brand, is to launch a series of short films showcasing freesports action, as part of four months of big screen and social media activity to target younger cinemagoers via Cineworld. Red Bull: showing sporting film shorts on Cineworld screens
Red Bull: showing sporting film shorts on Cineworld screens
The four-minute shorts, Red Bull 'Edge of Your Seat' with action from freesports athletes such as Danny MacAskill, Felix Baumgartner, Robbie Maddison and Rachel Atherton, will be shown before films at 400-plus Cineworld screens from Friday (April 1).
NBC News is covering the Royal Wedding wall-to-wall, and there are several interesting hooks to social media, from Twitter and Facebook to an iPad-iPhone app.
For starters, NBC plans to cover the big event on @royalwedding, a “hyperactive look at everything royal wedding,” says Ryan Osborn, NBC News’ social media director. “We’ll be posting links to our (Today.com) Windsor Knot blog and special coverage but also retweeting news from across the web.”
The economics of attention is much more ruthless and unforgiving than the real economic underpinning of a product. Just as it is hard for a movie to recover from a bad opening weekend, today's "apps" lose if they don't make a good first impression.
Futurescape researches and publishes strategy reports on the latest creative and business trends in social TV
Our reports cover the strategies of pioneering Web studios and independent TV producers, major broadcasters, global brands, ad agencies and social networking sites.
Corporate buyers include international advertising and media agencies, branded entertainment specialists, television broadcasters and producers, and mobile and satellite operators: AT&T, BBC Worldwide, Digitas, Disney, Eutelsat, HBO, ITV, MediaCom, Ogilvy, Publicis, RTE, Warner Bros.
YouView has enlisted the services of Lord Sugar as non-executive chairman following the departure of Kip Meek after just eight months in the role. Will the appointment of Apprentice star Sugar be enough to put an end to the obstacles that threaten to cripple the subscription-free internet connected TV service? (RT @SMG_London: Will Lord Sugar provide YouView's missing ingredient? http://bit.ly/h8aFcP)
Sleep in America® poll released today by the National Sleep Foundation (NSF) finds pervasive use of communications technology in the hour before bed. It also finds that a significant number of Americans aren't getting the sleep they say they need and are searching for ways to cope.
Many Americans report dissatisfaction with their sleep during the week. The poll found that 43% of Americans between the ages of 13 and 64 say they rarely or never get a good night's sleep on weeknights. More than half (60%) say that they experience a sleep problem every night or almost every night (i.e., snoring, waking in the night, waking up too early, or feeling un-refreshed when they get up in the morning.)
About two-thirds (63%) of Americans say their sleep needs are not being met during the week. Most say they need about seven and a half hours of sleep to feel their best, but report getting about six hours and 55 minutes of sleep on average weeknights. About 15% of adults between 19 and 64 and 7% of 13-18 year olds say they sleep less than six hours on weeknights.