When Campfire's Steve Coulson set out to create an immersive experience around the HBO production of George R. R. Martin's Game of Thrones, he faced a now-familiar problem: How to simultaneously generate buzz for the show, introduce the story to...
Synacor, the Buffalo, New York-based provider of "TV Everwhere" and video search services to cable operators and others, has priced its IPO and aims to raise $94 million, reports Todd Spangler in Multichannel News.
It used to be that fiction novels were read from start to finish on a book made out of paper. Now, with e-books established, a more revolutionary idea for the humble novel is taking place - a story told on many different platforms.
A rundown of 5 of the best social TV campaigns, featuring TV checkins, tagging songs on Shazam and voting for your favourite TV ad to be broadcast on (Interesting article about tying in social media with TV ads
The online service will be aimed at non-pay TV subscribers and is set to offer film, entertainment and sports coverage (Sky to launch on-demand internet rival to Netflix, LoveFilm and YouView http://t.co/FGwVzhcT...)...
Analysis of 11.5m tweets in last three months of 2011 shows South Africa generated the most, with more than 5m recorded (The first Twitter map of Africa: "How Africa Tweets" http://t.co/7dm5HoiZ...)...
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