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SyFy's Defiance: A Gamble in Transmedia Storytelling (and Marketing)

SyFy's Defiance: A Gamble in Transmedia Storytelling (and Marketing) | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
The upcoming SyFy series Defiance is more than just a show, it's a giant gamble across multiple medium which very well may explode in the network's face.
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Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
Second Screen, Social TV, Multiplatform, Connected TV, Smart TV, TV Apps, TV Widgets, Google TV, Apple TV, Boxee, Roku, OTT, Youview, HbbTV, Transmedia, STB
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New Study Finds One in Five People Use Social Media Daily Revolving Around TV

New Study Finds One in Five People Use Social Media Daily Revolving Around TV | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
A new Council for Research Excellence study finds one in five people use social media at least once a day revolving around primetime TV.
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TVNewser Show Price Break Ends Tonight

TVNewser Show Price Break Ends Tonight | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Is social TV a complement or a distraction? How are broadcasters adapting to Web TV? Is Aereo the future of TV, or will it be shut down before it really takes off? Are drones a safer way to capture news from the sky?
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Netflix is Building In-House Programmatic Ad Buying Operation, Kathy O’Dowd Explains

Netflix is Building In-House Programmatic Ad Buying Operation, Kathy O’Dowd Explains | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
SAN FRANCISCO — Netflix is building an in-house programmatic operation with the primary goal  to build brand awareness, explains Kathy O’Dowd, Senior Director, Programmatic Buying for Netflix in this video segment.
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Viacom Sees Rise in Agency Interest in Integrated Marketing

Viacom Sees Rise in Agency Interest in Integrated Marketing | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
The mindset at several media agencies has begun to shift to content marketing first, with media following from that, says Dario Spina, EVP Integrated Marketing Viacom Networks, during an interview with Beet.TV.
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Pay-TV, VOD drive UK video market - Broadband TV News

Pay-TV, VOD drive UK video market - Broadband TV News | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Pay-TV, VOD drive UK video market Broadband TV News Video entertainment spend in the UK is expected to reach £10 billon (€12.13 billion) by 2018, with pay-TV and VOD services being the key drivers and transactional digital video showing modest...
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Research: One-fifth Use Social Media for TV - TV Technology

Research: One-fifth Use Social Media for TV - TV Technology | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Lost Remote Research: One-fifth Use Social Media for TV TV Technology NEW YORK—Nineteen percent of online Americans ages 15-54 say they are reached by social media at least once a day regarding primetime TV, according to a Council for Research...
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CNNx Empowering Digital, Second Screen Viewers to Customize Experience

CNNx Empowering Digital, Second Screen Viewers to Customize Experience | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
As part of CNN’s upfront presentation in New York City Thursday afternoon, which Lost Remote attended, the news network unveiled CNNx; a new technology that empowers the digital and second screen viewer to virtually control the rundown of their...
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Android TV: Why Google Needs a Second Path to Television

Android TV: Why Google Needs a Second Path to Television | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Google has a runaway hit with Chromecast, the cheap, lightweight adapter for slinging Internet video to HDTVs, selling millions of the $35 dongles (just 30 bucks on Amazon!) since its launch last s...
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Online Ad Revenues Blow Past Broadcast TV, Thanks To Mobile And Video

Online Ad Revenues Blow Past Broadcast TV, Thanks To Mobile And Video | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Not sure about "blow past" but still - it's a milestone for online advertising. Then again, with the amount of engaged time people spend online, I'm shocked its taken this long.
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FCC Chairman Wheeler urges broadcasters to embrace OTT opportunity | VideoMind

FCC Chairman Wheeler urges broadcasters to embrace OTT opportunity | VideoMind | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
It's very, very odd to me to hear the Chairman of the FCC with this tone, but perhaps a good sign of things to come? Also not sure if he really meant "OTT" versus simply "streaming"?
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Conviva Now Analyzing 4 Billion Monthly Global Streams for ESPN, HBO, others

Conviva Now Analyzing 4 Billion Monthly Global Streams for ESPN, HBO, others | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
LAS VEGAS — Conviva, the streaming video analytics firm used by many digital publishers including ESPN and HBO, is analyzing some 4 billion monthly video streams to help publishers manage the delivery of video from the  ingestion points to the CDN...
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1 in 5 Americans connect social media and TV - Advanced Television

New York Times
1 in 5 Americans connect social media and TV
Advanced Television
During nearly half of these occasions (7.3 per cent of primetime TV viewing instances), the viewer is engaging with social media specifically about the show being viewed.
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 4/11/14 - Tubefilter

Top 50 Most Viewed YouTube Channels Worldwide • Week Of 4/11/14 - Tubefilter | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Tubefilter
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 4/11/14
Tubefilter
... with PewDiePie at #1.
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Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours"

Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours" | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
See on Scoop.it - Learning and Teaching OnlineAntónio Maneira's insight:Great transmedia projects!
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HLN and Twitter Partner for New Programming, Social Initiatives

HLN and Twitter Partner for New Programming, Social Initiatives | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
HLN, which rebranded itself earlier this year as the “first TV home for the social media generation,” has partnered with Twitter, HLN EVP Albie Hecht and Twitter news chief Vivian Schiller announced today.
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Multichannel Content Network Business Will Grow Via Partnerships, Paul Kontonis

Multichannel Content Network Business Will Grow Via Partnerships, Paul Kontonis | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
The online video content business will continue to grow financially if the players involved work in tandem, says Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio, in an interview with Jordan Bitterman, Chief Strategy Officer, North...
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Eurocinema VOD prefers subtitling to dubbing - Broadband TV News

Eurocinema VOD prefers subtitling to dubbing - Broadband TV News | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Eurocinema VOD prefers subtitling to dubbing Broadband TV News “We are doing day and release with the world theatrical premiere, online and on TV, of the new romantic German/French language film Go With Le Flo, which we will pfremiere in Los...
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The Social TV Revolution Isn't Here Yet - Mashable

The Social TV Revolution Isn't Here Yet - Mashable | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
New York Times (blog)
The Social TV Revolution Isn't Here Yet
Mashable
Twitter mentioned the word "television" more than 40 times in the paperwork it filed to go public last year, and for good reason.
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the intersection: Second Screen by the Numbers, Q1 2014 - more growth, more engagement, more monetization

the intersection: Second Screen by the Numbers, Q1 2014 - more growth, more engagement, more monetization | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
RT @ChuckParkerTech: #SecondScreen by the Numbers, Q1 2014 - more growth, more engagement, more monetization http://t.co/fBopROAj9z #2ndScr…
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Transmedia Shows Are Winning the Internet | A E...

Transmedia Shows Are Winning the Internet | A E... | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Transmedia Shows Are Winning the Internet on A Educação Hipermidia curated by Militao de Maya Ricardo (Transmedia Shows Are Winning the Internet | @scoopit via @D_RockingChair http://t.co/HsdC3S32lu)...
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YouGov releases connected entertainment research | IP&TV News

YouGov releases connected entertainment research | IP&TV News | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Over a quarter (26%) of adults have shared media and/or content across separate devices via their home WiFi network, new YouGov research reveals.
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Like Facebook and Twitter, Google Tries to Prove TV Needs Its Help - TheWrap

Like Facebook and Twitter, Google Tries to Prove TV Needs Its Help - TheWrap | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
At this point I'm convinced that Google/YouTube has their Hollywood story finally clarified from the past few years. Still find it interesting to play the "you need us" game with a massively successful industry, but it's worked before.
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DLNA- DIGITAL LIVING NETWORK ALLIANCE

DLNA is an acronym for Digital Living Network Alliance.
It is a capability in a device allowing it to talk to other devices with another DLNA device.
It interconnects electronic devices within a zone.

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MTV Leverages Social Influencers, GIFs, for 2014 Movie Awards

MTV Leverages Social Influencers, GIFs, for 2014 Movie Awards | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Last month we wrote about MTV’s partnership with Our2ndLife (O2L)– the pop culture blogger boy band – in the lead up to the 2014 MTV Movie Awards.
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Logitech Announces Keyboard for Connected TV - MobileTechReview.com

Logitech Announces Keyboard for Connected TV - MobileTechReview.com | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
The Herald | HeraldOnline.com (press release)
Logitech Announces Keyboard for Connected TV
MobileTechReview.com
Logitech today announced the Logitech Illuminated Living-Room Keyboard K830, designed to enhance your connected-TV experience.
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