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UIEvolution Acquires Assets from Splat Interactive, Accelerating Services for ... - Seattle Post Intelligencer

UIEvolution Acquires Assets from Splat Interactive, Accelerating Services for ... - Seattle Post Intelligencer | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
UIEvolution Acquires Assets from Splat Interactive, Accelerating Services for ...Seattle Post IntelligencerAs these markets mature, consumers will expect that the applications they have come to love in mobile and the Internet will be available to...
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Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
Second Screen, Social TV, Multiplatform, Connected TV, Smart TV, TV Apps, TV Widgets, Google TV, Apple TV, Boxee, Roku, OTT, Youview, HbbTV, Transmedia, STB
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Connect TV - Broadcast applications & IPTV delivery - Arqiva

Connect TV - Broadcast applications & IPTV delivery - Arqiva | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Connect TV - Channel Portal, Single Channel, Hybrid Stream, Link and Pay - The connected TV audience is an opportunity you can't afford to miss (@iamjohnbarker But youview doesn't support connectTV (http://t.co/uYFAdaQrkh)...
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10 viewing trends for 2014 that will change the...

10 viewing trends for 2014 that will change the... | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
The Digital Rocking Chair's insight: Stuart Dredge: "From Twitter's 'social soundtrack' to self-made YouTube stars and Amazon turning future viewers into commissioners: the latest in interactive television trends" ...
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Vodafone Netherlands Rolls Out IPTV - Light Reading

Vodafone Netherlands Rolls Out IPTV - Light Reading | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Vodafone Netherlands Rolls Out IPTV
Light Reading
Vodafone Netherlands has roughly 5 million mobile customers and is now rolling out IPTV service in addition to FTTH-based broadband under the Vodafone Thuis brand.
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Mohu preps Channels TV tuner release after raising $145,000 on Kickstarter

Mohu preps Channels TV tuner release after raising $145,000 on Kickstarter | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Antenna maker Mohu is working on releasing its Channels TV adapter this summer after successfully completing a Kickstarter campaign that not only helped the company to raise close to $145,000, but also provided some input on the direction of the...
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Social TV: Hot or Not? Still a Work in Progress - TV Technology

Social TV: Hot or Not? Still a Work in Progress - TV Technology | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Social TV: Hot or Not? Still a Work in Progress TV Technology It's not so much that “Videocracy's” producers can make a TV series “ripped from social media,” as they say, but rather that an entire network can be built as “the first TV home for the...
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Making Content Marketing Accountable To Drive Business, MediaCom’s Sean Black Explains

Making Content Marketing Accountable To Drive Business, MediaCom’s Sean Black Explains | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Content marketing has always been a part of advertising, but the big difference is that content is finally accountable, says Sean Black, Managing Partner and Group Digital Director at MediaCom, during an interview for Beet.TV with Paul Kontonis,...
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Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen’s Amit Seth

Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen’s Amit Seth | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
SAN FRANCISCO – While planning tools like Nielsen’s OCR allows TV ad buyers to identify online audiences to match TV buys, which are primarily for “make goods,” there are strong headwinds against changing the way that TV ads are sold via upfronts...
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Ad Buyers Want Linear TV Sales To Go Programatic, Experts

Ad Buyers Want Linear TV Sales To Go Programatic, Experts | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
SAN FRANCISCO — IPG’s insight agency Magna Global is using the current TV upfronts, the annual process by which TV networks sell advertising inventory for the year ahead, to push cable networks to adopt programmatic trading techniques.
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'Transmedia Storytelling', por Draftfcb - YouTube

'Transmedia Storytelling', por Draftfcb: http://t.co/kMwh11RIwY vía @YouTube #redessociales #storytelling
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Should Addressable TV Be Part of Your Media Plan?

Should Addressable TV Be Part of Your Media Plan? | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
With the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an addressable TV ad campaign is right for your media plan.
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US pay TV subscriptions poised for rebound after 2013 decline

US pay TV subscriptions poised for rebound after 2013 decline | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
The Pay TV market in the US has faced challenges for several years, which culminated in a 0.58% loss in total subscribers in 2013. However, recent research from Strategy Analytics forecasts a return to growth in 2014.
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Netflix pulling ahead in VoD battle - Advanced Television

Advanced Television Netflix pulling ahead in VoD battle Advanced Television netflixhq Figures from MediaBug – Decipher's bi-annual media consumption tracker – have shown strong growth in Netflix membership over the past 6 months, with an increase...
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RTL Germany launches OTT fitness channel

RTL Germany launches OTT fitness channel | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
German commercial broadcast group Mediengruppe RTL Deutschland has launched Fitness & Yoga, a new non-linear OTT channel for connected TV sets using the HbbTV standard. The free-of-charge, adve... ('@RTLde launches OTT fitness channel.
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Australian television viewing minutes fall as viewers go online - Informitv

Australian television viewing minutes fall as viewers go online - Informitv | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Australian television viewing minutes fall as viewers go online Informitv Freeview Australia is about to launch a new platform based on HbbTV, developed by Massive Interactive, which will combine broadcast and broadband programming through an...
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The Online Video Ecosystem Explained — Who Holds The Real Power In Video Streaming?

The Online Video Ecosystem Explained — Who Holds The Real Power In Video Streaming? | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
The online video ecosystem involves a complicated set of relationships to get streaming video from content providers like Netflix on to screens. (The Online Video Ecosystem — Who Holds The Real Power In Video Streaming?
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Comcast customers get much faster Netflix streams, thanks to peering deal

Comcast customers get much faster Netflix streams, thanks to peering deal | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
The peering deal between Netflix and Comcast seems to be paying off for consumers: The average speed of Netflix streams consumed by Comcast subscribers has increased by 65 percent over the last two months, according to Netflix’s most recent ISP...
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The Marketing Corner: Social TV - The Epoch Times

The Marketing Corner: Social TV - The Epoch Times | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
The Marketing Corner: Social TV The Epoch Times Small businesses can take advantage of this trend by expanding their reach with a particular demographic audience by ensuring messages appear not only on traditional television but also within social...
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comScore: Multi-platform users now majority of digital media ...

comScore: Multi-platform users now majority of digital media ... | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
This new 'multi-platform majority' is significant not only because it signals that the U.S. population reached the 50 percent threshold of mobile adoption, but because of the rate at which consumers hit the milestone, jumping ...
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Branded Video Must be Tailored to the “Venue,” Mindshare’s Migliozzi

Branded Video Must be Tailored to the “Venue,” Mindshare’s Migliozzi | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Branded video performs best when it’s tailored properly to the platform, says Joe Migliozzi, Digital Lead at Mindshare NA, in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio.
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Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard

Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
SAN FRANCISCO — Programmatic ad trading techniques could eliminate costs and cut time by bringing ad buying in to the digital 21st century, says one ad tech vendor.
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TV Ch.-Sharing Study: Report On The Report

TV Ch.-Sharing Study: Report On The Report | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Does the report on the first formal tests of a TV channel-sharing arrangement really say what FCC Chair Tom Wheeler says it says? You make the call.
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Here are 3 ways Aereo will tell the Supreme Court that it’s legal

Here are 3 ways Aereo will tell the Supreme Court that it’s legal | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
The stakes can’t get any higher for internet TV service Aereo.
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NBCUniversal To Launch Video Series Via Hulu, Web and VOD

NBCUniversal To Launch Video Series Via Hulu, Web and VOD | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
NBCUniversal is best known for the hundreds of TV shows it airs on its broadcast and cable outlets. Now the company is taking a new stab at programming that debuts in digital fashion. The company i...
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Zeebox relaunches as Beamly, a social TV network for women - Recombu

Zeebox relaunches as Beamly, a social TV network for women - Recombu | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Zeebox relaunches as Beamly, a social TV network for women
Recombu
Second screen TV app Zeebox has relaunched itself as Beamly, a social TV network app aimed at young women.
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Peel CEO: “social TV companies are either dead or dying”

Peel CEO: “social TV companies are either dead or dying” | Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV | Scoop.it
Last week the Samsung Galaxy S5 was released with a preloaded “Smart Remote” app, powered by Peel’s smartRemote technology. Peel turns smartphones and tablets into universal remotes and content recommenders.
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