Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement. But the sudden ascent of non-Nielsen-rated content has created a gaping void in the measurement world.
by Stewart Clarke February 27, 2015 Following this week’s Discop Istanbul event, TBI speaks to Turkey’s main distribution companies about how changes in the domestic market are impacting their business, how they are dealing with the challenge of selling into the Middle East and how Turkish drama is becoming hot property in Latin America.
An unidentified individual or group responsible for uploading videos that simply show a woman opening Disney toys made an estimated $4.9 million last year, more than any other channel for 2014, according to OpenSlate, a video analytics platform that analyzes ad-supported content on YouTube.
With the convergence of second-screen adoption and the abundance of real-time news consumption via social channels, the broadcast landscape underwent a major transformation in 2014, and will continue to do so in 2015. One thing that has become clear: Viewers have begun to demand highly customized experiences that meet their individual needs.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.