An unidentified individual or group responsible for uploading videos that simply show a woman opening Disney toys made an estimated $4.9 million last year, more than any other channel for 2014, according to OpenSlate, a video analytics platform that analyzes ad-supported content on YouTube.
With the convergence of second-screen adoption and the abundance of real-time news consumption via social channels, the broadcast landscape underwent a major transformation in 2014, and will continue to do so in 2015. One thing that has become clear: Viewers have begun to demand highly customized experiences that meet their individual needs.
As 2014 comes to a close, Strategy Analytics thoughts begin to turn towards the trends and events that will shape the digital media landscape in the coming year. In a new report, Top Ten Digital Media Predictions for 2015, Strategy AnalyticsDigital Media Strategies (DMS) service highlights the trends and events that will shape OTT video, cloud gaming, digital music, and digital advertising in 2015.
For Netflix, the concept of personalization doesn’t just apply to what movies or television shows tickle your fancy; it also applies to the way you watch video, especially as it pertains to your mobile device.
Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement. But the sudden ascent of non-Nielsen-rated content has created a gaping void in the measurement world.
The shift from physical discs to digital video is now clear from both time spent with the media and revenue generated by them, according to Colin Dixon at nScreenMedia, who has analysed recent reporting trends.