The way my daughters watch what used to be called TV is fascinating: it happens anywhere, it’s YouTube and Vine and Twitch shows about playing Minecraft, and it’s all driven by the social community around those programs
Magna Global cut its forecast for U.S. advertising revenue growth this year to 5.1% from 6% on Tuesday, because ad spending the first half of the year was weaker than expected. But the Interpublic-owned media buying and research firm expects the ad market to bounce back in the second half of the year, and see its strongest growth rate in a decade in 2015.
Social TV successes don't happen as often as anyone would like them to, according to a new eMarketer report. Twitter is often the first platform people think of when it comes to social TV, but Facebook is gaining ground, making a stronger pitch to TV networks and their advertisers.
Netflix may have had a big head start in streaming original series, but Amazon is quickly closing the gap. Amazon Studios launched in 2010 and produces original shows that can be streamed for free by the retail site’s more than 20 million Amazon Prime subscribers. It caught attention last year for releasing pilot episodes of its prospective shows online,...