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This post first appeared on Fast Company Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.
Fiona Milburn: "As a creative practitioner, you're probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool?"
The most successful shows tended to offer strong social media hubs for the program at a network site or show-specific hubs, along with extensive Facebook FB 0.31% pages and Twitter engagement. “Glee’s” characters each have their own Twitter feeds, for instance.
For advertisers who are chasing these users, it’s important to set up national media campaigns that take into account online video, as well as anything “that extends a brand beyond the television viewing occasion.”
“A big part of the negotiation now,” said Kahn, “is about how do we extend television campaigns so that they live in social media and online video? That’s something [ad agencies and programmers] are trying to figure out together.”
"Now that the National Film Board of Canada is not the only big player in the game of transmedia storytelling (outside of the branding world, of course), the Tribeca Film Institute, Mozilla and more are eager to put their money and support behind transmedia storytelling"
Gianluca Fiorelli: "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"
Social TV can sometimes seem like a lot of hype. Yes, people are engaging with social media while watching TV, but is it just the latest buzzed-about media trend with limited value to broadcast networks and advertisers?
3 Unreasonable Things You Should Expect From Your Content Strategist ClickZ When I tell people what I do, their first question is usually, "What the heck is a content strategist?" In many ways, content strategy is a field that's still being defined.
Social media, done right, is not cheap, free or fast. It takes time to listen, to find the moments that people want to share and to build campaigns that lead to an enviable social media strategy that truly aligns the brand.
Susan Karlin: "In Defiance, the Syfy cable channel and Trion Worlds gaming company tackle a never-before-tried $100 million transmedia experiment--a crossover TV show and an MMO game that are interdependent and independent of one another. Showrunner Kevin Murphy tells us how he straddled the two worlds."
Cathie Howe: "With the imminent implementation of the BOS Syllabuses for the new Australian Curriculum English, particularly with a need for teachers to facilitate the ability for students to respond to and compose multimodal and digital texts and, the need to address the ICT capabilities of Literacy, ICT and Critical and Creative thinking, transmedia storytelling could potentially provide an engaging and effective way to meet these elements."
Randy Astle: "TFI has been supporting digital, transmedia, and multimedia projects for years through programs like its New Media Fund and hackathons, and now TFI’s Director of Digital Initiatives Ingrid Kopp (who was recently interviewed by Filmmaker) has found a way to bring some projects into a physical space to coincide with the film festival in lower Manhattan."
Jason Hamilton: "It's impossible to track down exactly when transmedia began to take effect as a major form of storytelling. As with any movement, it built up bit by bit, and is still gaining momentum. However, almost anyone with any knowledge in the area would agree that one of the biggest early influences was the film Star Wars and the pop culture phenomenon it started."
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