TV tomorrow

Fiona Milburn:  "As a creative practitioner, you're probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool?"

"With this second post in our lessons learned series, Emily Treat discusses what went right and what went wrong in terms of initial concepts and content for the Half the Sky game."

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"

Type:Rider is a multiplatform game whose name evokes its basic plan, a mix of mechanical writing (“type” of the typewriter) with the idea of a race (the “rider”).

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Susan Karlin:  "In Defiance, the Syfy cable channel and Trion Worlds gaming company tackle a never-before-tried $100 million transmedia experiment--a crossover TV show and an MMO game that are interdependent and independent of one another. Showrunner Kevin Murphy tells us how he straddled the two worlds."

Cathie Howe:  "With the imminent implementation of the BOS Syllabuses for the new Australian Curriculum English, particularly with a need for teachers to facilitate the ability for students to respond to and compose multimodal and digital texts and, the need to address the ICT capabilities of Literacy, ICT and Critical and Creative thinking, transmedia storytelling could potentially provide an engaging and effective way to meet these elements."

Randy Astle:  "TFI has been supporting digital, transmedia, and multimedia projects for years through programs like its New Media Fund and hackathons, and now TFI’s Director of Digital Initiatives Ingrid Kopp (who was recently interviewed by Filmmaker) has found a way to bring some projects into a physical space to coincide with the film festival in lower Manhattan."

Jason Hamilton:  "It's impossible to track down exactly when transmedia began to take effect as a major form of storytelling. As with any movement, it built up bit by bit, and is still gaining momentum. However, almost anyone with any knowledge in the area would agree that one of the biggest early influences was the film Star Wars and the pop culture phenomenon it started."

Cathie Howe:  "With the imminent implementation of the BOS Syllabuses for the new Australian Curriculum English, particularly with a need for teachers to facilitate the ability for students to respond to and compose multimodal and digital texts and, the need to address the ICT capabilities of Literacy, ICT and Critical and Creative thinking, transmedia storytelling could potentially provide an engaging and effective way to meet these elements."

V Renée:  "Have Nicolás Alcalá and his team at Riot Cinema Collective discovered the future of filmmaking?" ...

Tom Vanderbilt:  "From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows."

Randy Astle:  "Tuesday night Facebook hosted a panel discussion about social issue-oriented transmedia at their office in midtown Manhattan" ...