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Infographic: The Evolution of TV Over the Last 20 Years

Infographic: The Evolution of TV Over the Last 20 Years | TV or not TV? | Scoop.it

Via Дима Аркас
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Дима Аркас's curator insight, October 12, 2014 10:07 AM

Таки да: слухи о смерти ТВ сильно преувеличены и светлое будущее оного - в подключенных к интернету телевизорах...

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TV and Social Media - The value of the Second Screen

TV and Social Media - The value of the Second Screen | TV or not TV? | Scoop.it
What if we told you that TV viewers can no longer be considered as TV viewers only. You'd think this does not make any sense. People either watch TV or they don't. Well yes, but more and more peopl...
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The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs

The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs | TV or not TV? | Scoop.it
A look into why some industries and companies have moved aggressively into digital, but others still have not.
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How Do You Combine TV and Digital Video?

How Do You Combine TV and Digital Video? | TV or not TV? | Scoop.it
Though digital video advertising is in some ways well established, it is still new to many marketers and is still evolving, according to a new eMarketer report. When it comes to integrating TV and digital video, thought leaders say video should reinforce larger TV campaigns, and recommend using TV for reach and digital video for frequency. And remember, there's no standard formula for combining the two.
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Exploring the Social TV Viewing Phenomenon

A new eMarketer report examines real-time TV viewership on social channels. An analysis of surveys indicates that 15% to 17% of US TV viewers are engaged in real-time socializing about TV shows.
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The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs

The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs | TV or not TV? | Scoop.it
A look into why some industries and companies have moved aggressively into digital, but others still have not.
more...
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Scooped by evasiaba
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Exploring the Social TV Viewing Phenomenon

Exploring the Social TV Viewing Phenomenon | TV or not TV? | Scoop.it
A new eMarketer report examines real-time TV viewership on social channels. An analysis of surveys indicates that 15% to 17% of US TV viewers are engaged in real-time socializing about TV shows.
more...
No comment yet.