Discovery Communications is making good on its promise to roll out its Scandinavian over-the-top video (OTT) service Dplay in Europe as it aggressively adds digital offers to its business mix outside the U.S.
Dplay offers general entertainment, live sports and non-fiction content from the company's networks, which include Discovery Channel and TLC. The company said among the programming offered are classic episodes of Deadliest Catch.
Discovery CEO David Zaslav had earlier this year said that the company would take Dplay across Europe this year, but the company made things official on Thursday.
“Discovery Communications has a 30-year history of nurturing viewers with the highest quality entertainment that the whole family can enjoy together," said JB Perrette, president of Discovery Networks International. "Building on our leadership in pay-TV channels, which are still growing at a strong pace, we are also aggressively launching digital, direct-to-consumer products in key markets, with a goal of reaching 1 million subscribers by 2017."
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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc