Four years ago, Intel executives stood on stage with representatives from, Yahoo, Comcast, Disney and Sony, with endorsements from CBS and device manufacturers like Motorola, promising to revolutionize the television.
Bij muziek is het al heel gewoon: via bijvoorbeeld Spotify luister je alleen nog maar naar de muziek die je ook echt wil horen. Televisie zal naar verwachting ook die kant op gaan. Diverse bedrijven zijn bezig apps te ontwikkelen waarmee je aan kunt geven welke reclames je echt nooit meer wilt zien. Een ontwikkeling die ook door bedrijven wordt ondersteund, want die betalen nu veel geld voor reclames niet de juiste doelgroep bereiken. Ook zullen er binnen niet al te lange tijd apps op de markt komen waarmee je je kijk-voorkeuren instelt, waarna je online televisie een avondvullend programma op maat aanbiedt.
One of the best things about streaming video services like Netflix, Hulu, and Amazon Video on Demand is that entire seasons of popular television shows are available to watch at once, one episode after another.
Patrick Barwise's recent address at the Voice of the Listener and Viewer's autumn conference warned of a misguided tendency to exaggerate the transition from linear to non-linear television and its potential in turn to impact on policy decisions in...
That’s not even a thing. Fix that. If I watched the first season of Community via Netflix streaming and now want to rewatch it on my TV as fed from an Apple TV? Make it work. I don’t care how. If you want to pop up a dialog thats asks if you’ll charge me $4.99 to $9.99 for the privilege, I’d pay. Let me pick what I want to watch, regardless of the source, and let me watch it. I have very little allegiance to the network that funded the show — I want the content. Figure out how to make that work.
If you can’t figure out how to make that direct connection to the creatives then you’ll always be stuck with a middleman that doesn’t have to be there. If there’s a syndication avenue you can explore then do so.
Fans want to watch their shows. They’ll pay to make that happen. Everything else is mired in entrenched interests. Find a way to make that happen and we’ll all agree that Firefly jumped the shark during its seventh season.
For Apple the risk here is that someone manages to come along and come up with a more simple and direct method of dealing with media content in the mobile space. I don’t mean a better iTunes, I mean a better way of servicing what the users actually want.
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