Online streaming platforms like YouTube and Hulu have a method to keep viewers interested throughout commercial breaks: countdown clocks. Now, traditional TV broadcasting companies are getting in on the action.
In 2016, Big Media is beginning to look like Star Wars' Galactic Empire. Rather than try something new, most incumbents are focused on doing the same thing they've always done, just bigger. Scale matters, but it wasn't sufficient to stop the Rebel Alliance. Hollywood should take note.
The traditional television network business was straightforward: get carriage, grow eyeballs, and sell ads. Online will work very differently. Here, we explain the four models of video providers in the digital era, including what they are, how they work, how to establish one and the risks involved.
To many, Disney has become the posterchild for poor licensing decisions in digital era. Four years ago, the company sold exclusive digital rights to nearly the entire Disney catalog through the end of the decade. As a result, critics argue, Disney can do little to adapt to the OTT and D2C era – and enabled Netflix to build its own digital empire. But by focusing on Disney’s inflexibilities, this narrative overlooks the nuances of the company’s digital content strategy. Not only is Disney's future bright, it's closer than ever to fulfilling Walt own vision for the storied 'House of Mouse'.
The National Football League, Walt Disney Co. and Comcast Corp.’s NBCUniversal are among television content owners that are resisting striking deals with Facebook Inc. for its video features, concerned about ceding control to the social networking giant and undermining the value of their programming.
Just finished my third VidCon — an event I have always labeled as being a “must attend” for anyone in the “digital media” business (a term I use very broadly). And yes, VidCon continues to rank amongst the most important industry events. For those of you who have never attended, it still is a “must” (for …
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