There are few concepts more fundamental to the video media business than that of content 'windowing' – yet even this strategy is crumbling under the pressures of digital distribution. How will rights owners maximize the value of their content in the post-window era? The answer depends on how badly you want it.
The National Football League, Walt Disney Co. and Comcast Corp.’s NBCUniversal are among television content owners that are resisting striking deals with Facebook Inc. for its video features, concerned about ceding control to the social networking giant and undermining the value of their programming.
Just finished my third VidCon — an event I have always labeled as being a “must attend” for anyone in the “digital media” business (a term I use very broadly). And yes, VidCon continues to rank amongst the most important industry events. For those of you who have never attended, it still is a “must” (for …
The streaming service is spending $6 billion a year on content, choking basic cable and brusquely rattling the relationship business of the town as fears of a Google- or Apple-sized dominance send a chill down the entertainment industry's spine.
The dream of being able to buy a product directly from a TV show dates back to the beginning of the new millennium. At industry conferences around the world, executives spoke longingly of a future in which viewers of the then-popular sitcom Friends could see star actress Jennifer Aniston wearing a fashionable sweater, and then, with the push of a button, purchase that very sweater for themselves.
Online streaming platforms like YouTube and Hulu have a method to keep viewers interested throughout commercial breaks: countdown clocks. Now, traditional TV broadcasting companies are getting in on the action.
In 2016, Big Media is beginning to look like Star Wars' Galactic Empire. Rather than try something new, most incumbents are focused on doing the same thing they've always done, just bigger. Scale matters, but it wasn't sufficient to stop the Rebel Alliance. Hollywood should take note.
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