SUSTAINABILITY We won’t be creating a documentary, or a series, or a film when we're working multiplatform – we’ll be creating an experience that will stretch further than most traditional narratives can hope for.
In reality, Cucumber, Banana and Tofu are the names given to the new transmedia creation signed by Russel T. Davies, the creator of Queer as Folk and Torchwood and Doctor Who’s showrunner from 2005 to 2010. Three series distributed through three different channels to tell a single and same story—so to speak.
"The New York Times innovation report that was leaked earlier this month, is a must read for anyone who works in media. It is indeed one of the key media documents of this age with a lot to teach a struggling Hollywood. The challenges facing the newspaper industry are very similar to those facing Hollywood. Both content creators are struggling to evolve in a changing media landscape and Hollywood would be wise to use the problems and solutions the NY Times innovation report illuminates to guide Hollywood in its evolution into Hollywood 2.0. ..."
Via siobhan-o-flynn, Sebastian Huenerfeld
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