Pause and fast-forward ads for Connected TV | TV Everywhere | Scoop.it
Having introduced some innovative advertising concepts to the ‘traditional’ TV industry at IBC last year, justAd.TV is now helping content owners to monetize free content on connected TV devices. The company’s new software development kit means content owners can easily introduce VOD-friendly formats like interactive banners that display when viewers press ‘pause’, ‘stop’ or ‘fast-forward’ on Samsung and LG connected TVs and the Apple iPad. Support for Philips connected TVs and Android based devices will follow shortly...
...The justAd.TV advertising system already enables both Pay TV providers and broadcasters harnessing hybrid broadcast broadband capabilities to apply Internet-style advertising to non-linear entertainment. The ads can be fully interactive if a set-top box has a browser.
...the content owner can harness the justAd.TV SDK to make advertising part of their video app for the connected devices. They can then serve targeted advertising and make use of a cloud based ad server and campaign manager, which enables access to all stages of the advertising value-chain.