Cablevision subscribers now have the option to view programming on their iPhone or iTouch.
The upgrade to its Optimum App allows device owners to consume both live TV and video on demand programming as well as manage their DVR system. Previously, the app was only available for the iPad. With Cablevision’s Optimum App upgrade subscribers have the option to view TV programming on the iPhone and iTouch as well as the iPad. The move comes as Cablevision and rival Time Warner, which offers a similar iPad app for its subscribers, continue to face hostility from some programming providers who say that current contracts do not give cable companies the right to stream content to another device. Among their concerns: device streaming hinders ad revenues which are dependent on TV ratings as measured by Nielsen.