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TV Everywhere
Television meets internet, social networks, computing & assorted devices. Hijinx ensue.
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More Device Viewing for Cablevision Subscribers

More Device Viewing for Cablevision Subscribers | TV Everywhere | Scoop.it

Cablevision subscribers now have the option to view programming on their iPhone or iTouch.

The upgrade to its Optimum App allows device owners to consume both live TV and video on demand programming as well as manage their DVR system. Previously, the app was only available for the iPad.  With Cablevision’s Optimum App upgrade subscribers have the option to view TV programming on the iPhone and iTouch as well as the iPad.  The move comes as Cablevision and rival Time Warner, which offers a similar iPad app for its subscribers, continue to face hostility from some programming providers who say that current contracts do not give cable companies the right to stream content to another device. Among their concerns: device streaming hinders ad revenues which are dependent on TV ratings as measured by Nielsen.

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TV Ads Get Interaction with IntoNow iOS App

TV Ads Get Interaction with IntoNow iOS App | TV Everywhere | Scoop.it
This isn't online video but it's an interesting evolution for standard TV advertising and a way for them to incorporate some interactivity...
Have you ever used an app like Shazam? It’s some amazing stuff right? Well IntoNow does the same thing. It listens to TV programming and determines what it is. In this case, when it tags the Pepsi MAX commercial, the user is able to get the coupon code. The first 50,000 tags get the coupon which is instantly available on the iOS device and redeemable at Target and CVS. Basically it’s just a bar code to scan as a coupon...
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i.TV extends to the iPad, adds Hulu integration

i.TV extends to the iPad, adds Hulu integration | TV Everywhere | Scoop.it
The free i.TV app for iPhone has been providing program guide and show information for TV addicts since October of 2008, and it's been improving steadily since then. With version 3, now available on the App Store, the app has gone universal and provides a full-screen iPad experience for browsing schedules, shows and TV-related news.
The main i.TV interface has been overhauled (clearing up some of the issues we noted previously), and now defaults to Shows mode; you can select from top programs, search and sift through a comprehensive list, or assign favorites for quick access. Tapping on a show gives you a rundown of the most recent episodes, details about upcoming airings, links to news and IMDb/Wikipedia entries on the show -- in other words, more info than you could possibly need. You can also set your TiVo DVR to record the show right from your iPhone or iPad. All the same features are available from the program grid if you want to see what's on now or at a future time.
There's more action in the 'Where to Watch' section; if you want to buy episodes from iTunes, watch them on TV or add DVDs to your Netflix queue, all are a tap away. Version 3 adds Hulu to the watching options, so if you're a Hulu Plus subscriber you can launch the Hulu iPad app directly from i.TV and start watching many shows in moments..
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ESPN Debuts Apps For Live TV On Apple Devices

ESPN Debuts Apps For Live TV On Apple Devices | TV Everywhere | Scoop.it
ESPN has extended its authenticated "TV Everywhere" service to Apple's iPhone, iPod touch and iPad devices, giving subscribers of Time Warner Cable, Bright House Networks and Verizon FiOS TV access to live feeds of ESPN, ESPN2, ESPNU and ESPN3. The free WatchESPN App for iPad, iPhone and iPod touch became available Wednesday on Apple's iTunes App Store. A version optimized for the iPad will be available in May.
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Junior 'tipouch' Sainvil's curator insight, February 16, 9:06 AM

This will be a great addition to the ESPN family for our mobile's viewers.  

 

The Pro:  The viewers will have access everywhere through their devices using internet connection.  More subcribers will be sign up.  A good hub for advertise.  

 

The con:  More people will interact with mobile than televisions.