Startup Umami Serves Side Of iPad Content For TV | TV Everywhere |

New York-based startup Umami will jump into the "second screen" fray with the expected release in the next few weeks of an iPad app, free to consumers, that will serve up contextually relevant content for shows on 40 broadcast and cable networks.  Umami fingerprints the audio in TV content across the 40 networks using a large-scale digital video recorder system.  When a user fires up the app, it "listens" for which channel is currently on by comparing it to the Umami fingerprint database, then pulls up news, cast pages, episode guides and social media feeds from various sources in a flipbook-like format. The system works on DVR recordings, too.

Via Nicolas Weil