Connected devices that enable viewing of online-delivered video on TVs are proliferating. As this new addressable universe of viewers expands, content providers naturally want to deliver to it. This is especially true for content providers who haven't gained valuable distribution agreements with pay-TV providers, and therefore have been shut out of the living room to date. The problem is that each connected device manufacturer has its own publishing environment and approval process. That's where startup Veedios comes in. Veedios has developed a tool that allows it to publish native apps to 5 different platforms today (boxee, Roku, Popbox, Plex and Yahoo Connected TV, which includes Samsung, Sony, Vizio, Toshiba and LG), with more coming soon including iOS and Android.