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TV Everywhere
Television meets internet, social networks, computing & assorted devices. Hijinx ensue.
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BSkyB's internet TV plan is brilliant, a rare example of perfect timing

BSkyB's internet TV plan is brilliant, a rare example of perfect timing | TV Everywhere | Scoop.it

On the internet, it's always better to jump before you're pushed... Equally, though, timing matters. Ten years ago I recall mobile phone companies that had just spend billions on 3G bids demonstrating to journalists how the latest handsets could stream TV direct to their mobiles. It was great, if you wanted to watch something that looked like the first moon landing viewed on a TV across a road. TV on mobiles didn't take off; music did. But now we have the bandwidth and processing power to give us video capability all over the place. And what I think is the most impressive case of jumping before being pushed in the media ecosystem recently: BSkyB's announcement that it's going to launch an internet TV service that will let you get content from it on an ad hoc basis, no matter whether you use Sky's broadband or pay for Sky in your home.  In essence, Sky is doing with its TV output what Amazon does with the Kindle: saying "we don't mind how you view our content. We just want to be the conduit so we benefit from your attention." Video-on-demand (VoD) for anyone prepared to pay, not just existing users of its pay TV service.

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Comcast Is Making VOD More Like Live TV

Comcast Is Making VOD More Like Live TV | TV Everywhere | Scoop.it
...The problem is that VOD historically isn’t well tracked or monetized. To get the networks on board, Comcast has had to roll out new features and capabilities that take care of both of those issues. On the reporting front, Comcast is working with Nielsen to get its VOD viewership counted under the same C3 or C7 ratings that are used to track live and on-demand viewing on DVR. That provides broadcasters a “currency” through which they can sell adds against new episodes that appear on VOD shows. Comcast has also been working hard on solving the advertising problem. Until recently, VOD ads were stitched into the video file itself, which provided limited opportunity for monetization. Now Comcast has dynamic ad insertion, which enables content owners to sell new ads against the shows they’re making available through the VOD service. And it’s taking the ad game a step further by providing targeting that isn’t available for most linear broadcasting. Comcast is also allowing broadcasters to disable fast forwarding through advertisements.
The combination of unskipable ads and Nielsen reporting make VOD viewership almost like live TV — which could be a good thing for programmers. Not only could expanded VOD options increase overall viewership and introduce viewers to new shows — thereby potentially increasing linear viewership — but it could increase overall monetization.
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TiVo to add Comcast video-on-demand support

TiVo to add Comcast video-on-demand support | TV Everywhere | Scoop.it
One of the major hang-ups for people switching from a cable provider's DVR to TiVo is that the retail TiVo doesn't offer the cable provider's video-on-demand (VOD) channels. So, while you can get plenty of options from TiVo's built-in video service providers--Netflix, Blockbuster, Amazon, and (soon) Hulu Plus--you can't order, say, a prize fight or even the bevy of "free" VOD options available on most cable systems, thanks to the technical restrictions of TiVo's CableCard technology. Well it looks like that sticking point may soon be unstuck as Comcast and TiVo have partnered up to offer access to cable TV, broadband content, and Comcast's Xfinity On Demand library through TiVo Premiere boxes. Here's how it works: get a TiVo Premiere at retail and Comcast will install it with its cable service at no additional charge for its customers. These customers will then have access to Comcast's Xfinity VOD content as well as their regular programming and Internet services that are available on retail TiVo Premiere units.
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Rethinking VoD In A TV 2.0 World

Rethinking VoD In A TV 2.0 World | TV Everywhere | Scoop.it
More than any other product, VoD offers operators and programmers the opportunity to trump the viewing trends that are driving Web 2.0. Using the industry’s managed networks, backend infrastructure and existing set-top boxes, cable already delivers all of the sights and sounds that are optimized for a 10-foot environment. By combining VoD’s strengths with Web-like functionality, cable can create a next-generation product that increases subscriber attraction and retention and generates new revenue.
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