Comcast said on Tuesday that it would start a new video streaming service, its latest effort to keep subscribers happy despite an onslaught of new viewing options. Called Streampix, the service will give Comcast’s 22.3 million Xfinity cable subscribers access to 75,000 television shows and movies via cellphones, tablets and laptops.
The service is the result of a handful of licensing agreements Comcast has struck with media companies like Disney, Sony Pictures, Warner Brothers and its own NBCUniversal. As the nation’s largest cable company, Comcast has aggressively led efforts to deliver content on multiple platforms via a subscription model. The effort, known as TVEverywhere, is aimed at keeping customers from canceling the monthly cable bill. Comcast lost 17,000 video customers in the quarter that ended Dec. 31, compared with 135,000 in the same period in 2010.