Brooklyn-Based SocialGuide, a TV Guide for the Twitter Era, Is Raising a $500K. Debt Round | TV Everywhere |

SocialGuide, a startup that determines what TV shows and movies are popular by combing Twitter and Facebook, is in the process of raising a $500,000 debt round, according to the company’s latest SEC filing via

The Brooklyn-based service, located at 68 Jay Street in Dumbo, bills itself as “the first real-time Social Programming Guide.” By ranking what’s popular on social networks, according to keywords counts, and then surfacing “the shows that your friends are talking about,” the company is able to recommend what’s worth watching. No more hearing about the “Downtown Abbey” Christmas special a week after everyone else tumbled their favorite Dowager Countess-isms. In September, SocialGuide, which previously went by the name Talkwit, introduced a similar service for movies, which is currently in beta. But its real value may be in data it collects about the budding field of social TV. Mr. Casey said the financing would be used to support new hires and revenue-generating products SocialGuide is planning to push in the near future. That includes an upcoming social TV data analytics and audience engagement platform called SocialGuide Intelligence that it will be launching along “with major cable networks.” SocialGuide is also launching API solutions used by third-parties to power social TV guides on set-top boxes, connected TVs, and second-screen applications, like a cable provider’s iPad app. Its Social TV APIs will include, “Guide, Streams, and Meta Content and Recommendations,” said Mr. Casey.