TV Everywhere
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TV Everywhere
Television meets internet, social networks, computing & assorted devices. Hijinx ensue.
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Scooped by Peter Rosenberg
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IBC: Multi-screen dominates, but another revolution is brewing

IBC: Multi-screen dominates, but another revolution is brewing | TV Everywhere | Scoop.it

There was a positive mood at IBC this year, based on our conversations with vendors and the amount of business they were doing at the show, and not surprisingly, multi-screen TV was the big theme again. It is becoming clear now how this is a transition almost as big and dramatic as digital TV itself, which is why it keeps rolling on as a subject.  Multi-screen is evolving and the discussion this year was about how platform operators can achieve scale cost-effectively as they move beyond tens of channels to hundreds of channels, and how the early movers can differentiate their services once everyone has content to all screens.  The answer to this second question seems to be an integrated and holistic multi-screen experience, which means companion apps like remote control from the smartphone, and pause-resume between devices. The bottom line is that duplicating content everywhere is not enough; the whole experience has to be enriched so that two plus two equals five.  Multi-screen should keep us all busy for some years yet, but the even better news from IBC is that there is another revolution on the way, eloquently demonstrated by NDS with its ‘Surfaces’ concept. This is the evolution of TV from a rectangular box in our home, and a piece of furniture, to wall-sized display surfaces, which means that all the contextual interactivity you can achieve across TV, smartphones and tablets can actually be replicated in one place, providing you get the balance between lean-back and lean-forward correct

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Scooped by Peter Rosenberg
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IBC look ahead 2011: It’s about multiscreen

If the advance press statements are anything to go by, this year’s IBC will focus on multiscreen television delivery in all of its guises, with the process of getting it to the consumer becoming just as important as the device on which the technology will be viewed.
The objective will be to find the true technology leaders and those that are just along for the ride.
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