TV Everywhere
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TV Everywhere
Television meets internet, social networks, computing & assorted devices. Hijinx ensue.
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Hulu Plans to Hook Subscription Service Into Google Chromecast

Hulu Plans to Hook Subscription Service Into Google Chromecast | TV Everywhere | Scoop.it

"...Hulu won’t be able to easily stop users of Google’s new Chromecast from using the “cast” feature to stream Hulu.com video from a Chrome browser tab to a TV. But that’s not a big deal —  it’s effectively equivalent to connecting your computer to the TV via HDMI, which the website has never been able to prevent. Rather, expect Hulu to emphasize that it is enhancing its iOS and Android apps to take advantage of the native capabilities of the Chromecast device, for smoother playback and better remote-control capabilities and browsing."

Peter Rosenberg's insight:

File under: "If you can't beat 'em, join them."

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Forget Hulu and Amazon: What Netflix is worried about is TV Everywhere

Forget Hulu and Amazon: What Netflix is worried about is TV Everywhere | TV Everywhere | Scoop.it

“As we’ve often said, we see the biggest long term threat as TV Everywhere, and in particular, HBO GO, the leading implementation of TV Everywhere to date. HBO has some great content, particularly their original series, but today for most people it is locked behind a linear interface, or at best, behind a DVR interface and in all cases tethered to a linear subscription plan. As HBO GO grows and becomes the primary way that consumers experience HBO, it will become a much more effective competitor for viewing time.  Similarly, Showtime’s TV Everywhere application is very impressive and just starting to gain traction. Every major network is investing in their Internet application, on tablets, smart TVs, phones, game consoles, and laptops. Pricing is simple: the consumer just authenticates with their MVPD provider.  Over the next few years, UIs will evolve in astounding ways, such as allowing viewers to watch eight simultaneous games on ESPN, color coding where the best action is in a given moment or allowing Olympics fans the ability to control their own slow-motion replays. A decade from now, choosing a linear feed from a broadcast grid of 200 channels will seem like using a rotary dial telephone,” Netflix’s managers wrote....

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Microsoft, Hulu Tap Paid Options

Microsoft, Hulu Tap Paid Options | TV Everywhere | Scoop.it

Microsoft and Hulu are bulking up their online-video offerings aimed at paying subscribers, as TV-content suppliers try to turn back the clock on free streaming... 

Authentication directly addresses one of TV-channel owners' biggest fears about jumping to new platforms: that online video could tempt viewers to cut off cable subscriptions, or avoid signing up for them in the first place. Media researcher SNL Kagan estimates that the percentage of U.S. households that use Web-video instead of paying for TV service will grow to nearly 4% by year end, up from 2% a year earlier. That could cut into the more than $30 billion a year that SNL Kagan says TV channels reap from consumers monthly cable bills.  But the concept also poses dangers. It risks stoking piracy among viewers who are used to free viewing. It also could tie traditional businesses to ever-growing cable bills that some executives concede are unsustainable in the long term, especially when facing a sluggish economy.  Until now, the "TV Everywhere" concept has been slow in gaining traction in large part because some TV-channel owners want to be paid extra in order to grant distributors the right to pipe their programming over the Internet.

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What Netflix and Hulu Users are Watching… and How

What Netflix and Hulu Users are Watching… and How | TV Everywhere | Scoop.it
Streaming video online is on the rise in the U.S., and how consumers tune in differs greatly across services. According to a recent Nielsen survey, the majority of Netflix users report watching on a TV screen. In fact, half of all Netflix users connect via a game console (Wii, PS3 or Xbox Live). Conversely for Hulu, watching directly on a computer is the dominant way consumers connect. Eighty-nine percent of Hulu users watch directly on a computer, while 42 percent of Netflix users report watching on their computers.
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The Looming Content Battle Between TV Everywhere & Online Streaming

The Looming Content Battle Between TV Everywhere & Online Streaming | TV Everywhere | Scoop.it
The TV Everywhere movement got another win Wednesday, as Fox announced that it will limit next-day streaming access to some of its programs to cable, satellite and Hulu Plus customers. This news, which comes a week after CNN and HLN’s TV Everywhere push, is just the latest example of the complicated relationship between television networks and the burgeoning streaming services game.TV Everywhere, which Netflix’s Reed Hastings has referred to as his company’s “biggest competitor,” is gaining favor with content producers, like broadcast and cable networks. Unlike the streaming deals that networks have to work out with Hulu, Netflix or Amazon, TV Everywhere streaming deals can be negotiated as part of a regular carrier relationship with cable and satellite operators. As demand for online content continues to grow, networks are looking to get more money for their content. Netflix, which already has a dearth of first-run content, has seen its licensing fees explode in the last few quarters. Still, the cable networks want more. That’s where TV Everywhere comes in
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Hulu's Sale Could Have Big Implications On the Future of the Web

There has been a lot of speculation over what company will eventually buy premium video service Hulu. With the tenuous relationship between the corporate owners, it is not a matter of if Hulu will sell, but when and to what company. Consumers may not see any significant change to the service when it does eventually sell, but Hulu may hold the keys for the future of a wide range of technology companies and net neutrality. When we looked at the possibilities of who could buy Hulu, the focus was on Web and Internet giants such as Yahoo, Google, Apple, Microsoft, Amazon or AOL. What about the network carriers? On an increasing scale, the cable and cellular networks are getting shut out of value on the content carried through their pipes. This could be a problem for the carriers, content providers and, most importantly, consumers in the not-so-distant future. What does a world of "dumb pipe carriers" look like? What is the optimal balance between "over-the-top" content providers like Netflix and the operators that carry the data?
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Internet audience watching online video in ever-larger numbers

Internet audience watching online video in ever-larger numbers | TV Everywhere | Scoop.it
The consumption of video online by consumers is exploding and shows no signs of letting up. Digital analytics firm comScore has released data showing that 176 million Americans — 83.3 percent of the Internet audience — watched more than 5.6 billion viewing sessions online video in May. That’s an average of 15.9 hours per viewer. The duration of the average online content video was 5.2 minutes, while the average online video ad was 0.4 minutes. Google sites had the highest number of viewing sessions with more than 2.1 billion, and highest time spent per viewer at 311 minutes, crossing the five-hour mark for the first time. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions during the course of the month, according to comScore. Google sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 147.2 million unique viewers, followed by VEVO with 60.4 million viewers and Yahoo sites with 55.5 million viewers. Facebook.com came in fourth with 48.2 million viewers, while Viacom Digital ranked fifth with 46.5 million viewers.
The Internet audience viewed 4.6 billion video ads in May, with Hulu generating the highest number of video ad impressions at more than 1.3 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 700.8 million ad views, followed by Adap.tv (642 million) and BrightRoll Video Network (565 million). Time spent watching video ads totaled more than 2.0 billion minutes during the month, with Hulu delivering the highest duration of video ads at 560 million minutes. Video ads reached 45 percent of the total U.S. population an average of 34 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 48 over the course of the month.
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TV Everywhere Is Hulu's Best Chance for Survival

TV Everywhere Is Hulu's Best Chance for Survival | TV Everywhere | Scoop.it
...Where Hulu can provide value to broadcasters and cable companies alike, however, is in adding authentication and tying the availability of its free, ad-supported shows to the TV Everywhere scheme already being developed and rolled out by cable operators and cable programmers. Moving to an authenticated model would add peace of mind to cable operators, since broadcasters would no longer be giving their content away for free, but tying it to services that consumers already pay for. It will also provide leverage for broadcasters seeking higher retrans fees by providing additional services that cable providers to pitch to consumers. Not only that, but linking Hulu to cable subscriptions would make it easier for cable providers to make on-demand content available on a number of mobile and connected devices using the startup’s existing Hulu Plus infrastructure. And for those that aren’t already cable subscribers, Hulu Plus will still provide a way for them to continue to access to broadcast content for a reasonable price.
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Rumor? Hulu Plus Coming to Xbox 360 This Friday

Rumor? Hulu Plus Coming to Xbox 360 This Friday | TV Everywhere | Scoop.it
Hulu Plus is finally making its way to the Xbox 360 this week, if the rumors are to be believed, and its unveiling will be followed by a month-long contest.
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Amazon hiring creative execs for original programming

Amazon hiring creative execs for original programming | TV Everywhere | Scoop.it

...While Netflix, Hulu and YouTube have already introduced their own original programming, the Amazon Studios project preceded all of those other initiatives. However, while Netflix, YouTube and others are sourcing their programming from professional production companies, Amazon took a different approach with its studio plans — it’s crowd-sourcing scripts and projects from a community of artists and optioning them for free.

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TV Everywhere Will Overshadow Hulu and YouTube

TV Everywhere Will Overshadow Hulu and YouTube | TV Everywhere | Scoop.it

In the long term, place your bets on TV content. Hulu is glomming ad dollars and YouTube has traffic and now more original content. But according to a new research note from Needham’s analyst Laura Martin, those are small potatoes compared to the ad money TV media will bring with its content across platforms.  “We estimate that the rollout of TV Everywhere over the next 3-5 years could add approximately $12 billion of revenue annually to the U.S. television ecosystem,” says Martin. Not only will this scale “dwarf” current digital entities like Hulu and YouTube, but she sees this revenue as low risk and additive rather than cannibalistic of the TV business.  The lion’s share of this new revenue will be realized in advertising -- up to $10 billion a year, as content owners sell across TV, Web, smartphone and tablets. She also sees more revenue coming through the pipes, with the cable, satellite and telco delivery systems that could have the capability of charging for added value.  “We believe that TV Everywhere will be one of the primary drivers of valuation growth for today’s TV ecosystem over the next five years,” says the report.

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Google Goes Big With Its Hulu Bid

Google Goes Big With Its Hulu Bid | TV Everywhere | Scoop.it

...One big problem with the Google proposal: Hulu was created in large part as the TV networks’ response to YouTube, and their fear that Google would swallow up the Web video ecosystem. And in large part, Google has. YouTube is by far the biggest video site in the world, and the one part where it’s struggled is in landing long-form premium content that Hulu owns. So are the networks any more willing to hand over their most valuable programming today?  On the other hand, you can see how an over-the-top bid would appeal to Google CEO Larry Page, who has been making some sweeping moves since he stepped into office in April. Google executives made a point of saying that their $12.5 billion deal for Motorola wouldn’t stop them from making other big acquisitions. And since any big-ticket buy Google proposes is going to get heavy government scrutiny anyway, why not make it worth Google’s while?

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Rovi sues Hulu over program guide patents

Rovi sues Hulu over program guide patents | TV Everywhere | Scoop.it
...We can probably expect more of these lawsuits, as Rovi claims more than 1,100 patents related to program guides, which it has licensed to a number of distributors and consumer electronics manufacturers such as Apple, Cisco, Comcast, DirecTV, Microsoft, Samsung, Sony, Time Warner and Verizon.
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Hulu, Billed as Tomorrow’s TV, Looks Boxed In Today

Hulu, Billed as Tomorrow’s TV, Looks Boxed In Today | TV Everywhere | Scoop.it
...The Internet is not only revolutionizing the business of television, but also how we think about TV. On top of the shows themselves we now have what Eric Kessler, the HBO co-president, calls the “enhanced viewing experience.” People who watch, say, “Game of Thrones” on their iPads can click through character trees, story maps, commentary — on and on. Tune in next week, same time? Forget it. The days of that old TV staple, the cliffhanger, may be numbered. If networks can cut through all the contracts, technology that lets us watch what we want, where we want, when we want could create a whole new viewing experience — which is exactly what TV executives say they want. “The easier it is to access the content,” Mr. Kessler says, “the more they watch.”
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Google Inc. in preliminary talks to buy Hulu

Google Inc. in preliminary talks to buy Hulu | TV Everywhere | Scoop.it
Google Inc. is in preliminary talks to buy online video pioneer Hulu, people familiar with the situation said. Hulu has begun meeting with potential buyers including Google, Microsoft Corp. and Yahoo Inc... A sale would allow Hulu's media owners to make a graceful exit from a service whose success nonetheless created friction with traditional business partners. Cable and satellite distributors complained about paying for the right to carry programs that Hulu offered free online.
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Hulu halts Facebook Connect after exposing user data

Hulu halts Facebook Connect after exposing user data | TV Everywhere | Scoop.it
...Hulu has issued a public response to the Facebook Connect issue in the form of a blog post. In it, Hulu VP of Platform Technology Richard Tom notes that the disruption wasn’t caused by hacking, third-party actions or by Facebook Connect, but was due to a configuration error on Hulu’s part. Tom also noted that no one accessed Hulu systems or “highly sensitive user information such as passwords or credit card numbers.” Once the issue is fully addressed, Hulu will try rolling out Facebook Connect again, but in the meantime, it has shut down Facebook Connect capabilities and is requiring all users to log back in with their Hulu info.
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Hulu Close To New Deal With Disney, News Corp

Hulu Close To New Deal With Disney, News Corp | TV Everywhere | Scoop.it
...Hulu’s owners are trying to extract new and/or increased fees for the programming from cable and satellite services, as well as services like Netflix; offering their shows for free on Hulu makes that harder. And yet one more question mark about Hulu’s future popped up in February, when Kilar wrote a blog post challenging the TV industry’s business model. The move angered some of his bosses, and led to speculation that he would quit or be fired. Tempers have cooled since then, but that doesn’t mean Kilar will stick around indefinitely. I’m told that his contract expires in July, and that if he wanted to he’d be able to stay on. I wouldn’t be surprised if he left for something else
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