...The ultimate objective of Flingo is to merge TV and the web, allowing media partners like Fox, Showtime and Etsy and 65 others to build apps that integrate both. In addition Flingo has built its own apps on top of its platform and its Hovercraft content detection algorithm allows for all sorts of increased user interaction. “A colloquial gloss on every show” is how Navin describes it, “I think what we’ve done with smart TVs is adding a layer of intelligence.” Coming this August from Flingo are Hovercraft apps that overlay a Tweet stream, add a Facebook “Like” button and overlay TV reviews onto TV shows. Along with these apps, the Flingo platform offers a feature called Fling, which allows users to “fling” or push content from their browser into their television screens and mobile phones by using the Fling bookmarklet. Users can also use the bookmarklet to share content on Twitter and onto Facebook.