According to venture capitalists speaking at the Appnation III: Show Me The Money conference in San Francisco Wednesday, there’s never been a better time to start a tech company, or fund one. Especially if it’s improving the TV viewing experience. Google Ventures Partner Joe Kraus said TV was a top area of innovation in the next few years. “I’m very bullish on what’s going on in the TV space,” he said, speaking to a crowd of mostly mobile app developers. “All the set-top box manufacturers are opening up their APIs, which means the future of TV will be very different five years from now than it is today.” Companies taking advantage of “second screens” in the living room–tablets, phones and other devices that allow TV viewers to connect with each other and interact while watching TV shows in real-time–have been attracting investors’ attention lately.