The Internet is finally upending the mother of all content markets, the $500 billion TV market. Cigar-chomping East Coast incumbents like Comcast and Time Warner Cable pitted against left coast tech giants like Google, Apple and intrepid TV mogul wannabes. We’ve seen this in other content markets (see books and music). Distribution usually dies first. Borders and Tower Records died in the books and music battles. However the stakes in this battle are bigger, a lot bigger. Incumbents are better prepared, bring more to the table, and are more aggressive. It’s unclear that if or which distributors in the TV battle will be victimized as easily. Yet clearly companies are going to die. People are going to get hurt. It’s going to be great.