TV Everywhere
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TV Everywhere
Television meets internet, social networks, computing & assorted devices. Hijinx ensue.
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Interactive TV Moves to Second Screen

Call it over-the-top TV advertising. Companies including Shazam Entertainment, Invidi Technologies, IntoNow and Spot411 Technologies are pitching TV networks and advertisers on a new way to deliver interactive content to viewers — via smartphones and tablet devices, not through a cable or satellite set-top box. Shazam, whose apps identify songs based on their audio fi ngerprint, is making a big bet on TV. The Shazam app takes five to 10 seconds to identify the audio in a TV show or ad (which has been ingested and processed ahead of time), then offers various options to the user, such as calling the advertiser, watching a video clip or entering an e-commerce site. Since launching in February, Shazam for TV has reached more than 100 million people and served 5.5 billion impressions, according to executive vice president of advertising sales Evan Krauss. Advertisers that have aired “Shazamable” ad campaigns include Honda, Starbucks, Paramount Pictures’ Transformers 3, Procter & Gamble and Progressive Insurance. “Using remote-based interactive TV is more intrusive,” Krauss said. “We’re all sitting there on our couches with our iPads, iPhones and Android devices anyway.
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How connected devices will disrupt the TV ad market

How connected devices will disrupt the TV ad market | TV Everywhere | Scoop.it
Linear TV makes up the bulk of video ad dollars today, with about $160 billion worldwide being spent on broadcast advertising, compared to just $5.4 billion in IP-delivered video. But a rapidly growing number of connected devices will soon disrupt what we think of as TV advertising, by combining TV-sized reach with all the interactivity, targeting and analytics advertisers have come to expect from web video ads.
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Pause and fast-forward ads for Connected TV

Pause and fast-forward ads for Connected TV | TV Everywhere | Scoop.it
Having introduced some innovative advertising concepts to the ‘traditional’ TV industry at IBC last year, justAd.TV is now helping content owners to monetize free content on connected TV devices. The company’s new software development kit means content owners can easily introduce VOD-friendly formats like interactive banners that display when viewers press ‘pause’, ‘stop’ or ‘fast-forward’ on Samsung and LG connected TVs and the Apple iPad. Support for Philips connected TVs and Android based devices will follow shortly...
...The justAd.TV advertising system already enables both Pay TV providers and broadcasters harnessing hybrid broadcast broadband capabilities to apply Internet-style advertising to non-linear entertainment. The ads can be fully interactive if a set-top box has a browser.
...the content owner can harness the justAd.TV SDK to make advertising part of their video app for the connected devices. They can then serve targeted advertising and make use of a cloud based ad server and campaign manager, which enables access to all stages of the advertising value-chain.
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Invidi Preps 'SnapPing' TV Tags For Second-Screen Interactivity

Invidi Preps 'SnapPing' TV Tags For Second-Screen Interactivity | TV Everywhere | Scoop.it
Targeted-ad solutions vendor Invidi Technologies has spent two years quietly developing a tagging system, dubbed SnapPing, that promises to let TV advertisers and networks deliver interactive experiences -- without having to go through a set-top box. Invidi's SnapPing uses an on-screen "SnapTag" to indicate that there is interactive content associated with the TV show or ad. Then, using a phone or tablet device with the SnapPing app, a user identifies the tag using audio, text, voice or image recognition to link to the desired information.
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GOAB. A TV Experience Concept

GOAB. A TV Experience Concept | TV Everywhere | Scoop.it
For a long time, watching television was a straightforward event. The couch in the living room was facing the TV and a certain number of channels played certain shows at a designated time. When someone said, “I’m going to watch TV,” it was clear what that meant.
Today, it’s not that simple. Watching TV can mean a lot of things: TV via Internet, web content via TV, video on demand, IPTV, cable, satellite, DVB-T, mobile television, etc. Let’s not forget that with broadband internet connections and the integration of Wi-Fi chips into television sets, the technical framework has changed fundamentally.
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